This document discusses how True CRM helps organizations maximize their investment in WDX CRM and Microsoft Dynamics products. They provide services like identifying adoption barriers, customizing dashboards and reports, assessing upgrades, and training administrators and super users. True CRM works with clients like Mercier Vanderlinden Asset Management and Ruffer LLP to drive user adoption and ensure the CRM system meets business needs.
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Adapting to the many benefits of wdx
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Guiding your people to adapt to and realise the many benefits of WDX CRM
True CRM specialise in engaging organisations with the many features WDXand Microsoft Dynamics
products offer. Our experts have years of experience in overcoming CRM user adoption barriers and
adapting available features to meet emerging requirements.
We guide your workforces journey from how they work prior to implementing CRM to the way they can
work once they fully utilise WDXand Microsoft Dynamics.
Once youre Organisation is engaged with (WDX) CRM we help further maximise your investment by
showing where your purchased software can be further leveraged to meet future requirements.
Our methodology adapts to the unique needs of your Organisation, ensuring you rapidly realise the benefits
of the tools you are already paying for and further maximise that investment by finding new uses for these
same tools.
Main Servicesoffered:
Organisation WDXembedding strategy
o Identifies barriers to adoption
o Quick wins to improve usability
o User engagement roadmap with instructions for your Organisation to continually evolve it
Dashboard Customisation; MI, Client management insights and Team management.
View customisations and advanced queries to drive reporting.
WDX upgrade impact assessment and evaluation (WDXoffers quarterly product upgrades).
CRM and WDX marketing functionality, how to leverage MS Dynamics features you already own.
WDX configuration work (We wont perform customisation that invalidates your WDXor Microsoft
warranty).
Specialist WDX& MS Dynamics CRM training for System Administrators and Super Users.
Can we do thisourselves?
Yes, you can and if your organisation has the capacity to have dedicated full time experienced MS
Dynamics CRM resources, we can train them how to perform WDX and MS Dynamics configuration, as
well as recommending the appropriate certifications, training courses and forum memberships to ensure
your organisations continued self-sufficiency.
However, if your organisation operates a leaner model that cant support full time in house CRM expertise,
then we resolve this skill gap by offering part time WDXand MS Dynamics experts as and when required.
We work on the parts of MS Dynamics and WDXthat you as a Client could technically update and manage
yourself, rather than having a full time employee attend Microsoft Dynamics training and learn the
intricacies of the ever evolving WDX and MS Dynamics CRM products our experts provide this service for
you.
Our unique understanding of WDX and Microsoft Dynamics CRM enable us to map your teams varied and
individual requirements to the technology you have purchased in the best way possible, minimizing the
need for further costly product customisations.
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Our existing Clients:
Mercier Vanderlinden Asset Management
Hired to identify reasons for low levels of (WDX) CRM usage as MVAM had been live with WDX CRM for
over a year.
Our Health check analysis identified adoption barriers and delivered a CRM Roadmap focussed on driving
usage by giving Relationship Managers reasons to want to use CRM, as well as providing the management
and Compliance team with tools to monitor its usage.
We subsequently specified and oversaw implementation of minor WDXenhancements proposed to remove
adoption barriers.
Following these changes Mercier Vanderlinden went from only occasionally using WDXCRM to file Client
emails, to using WDXCRM for business development, Prospect and Client interactions, regulatory
activities and to help manage their Client and Prospect contact strategy.
We now visit Mercier Vanderlinden Asset Management monthly to provide expertise on WDXCRM
features, adjust user and management information Dashboards, produce ad-hoc reporting queries and
provide training guidance.
Ruffer LLP
Ruffer engaged us to help drive adoption of the newly implemented CRM system (WDX). The benefits of
CRM were not being fully utilised by the front office teams and risked a downward spiral of adoption.
We initially performed a (WDX) CRM health check, meeting representatives from all front office teams to
identify current issues and challenges. Critically some users advised their use of CRM was intermittent and
it was not the go-to tool perceived at the instigation of the project.
We concluded that users were not yet ready to consume information as (WDX) CRM presented it, in some
cases avoiding the new system was easier than interacting with it. Working closely with representatives
from each team we designed a program to enable transition from the way they worked to the more efficient
way they could work when fully embracing (WDX) CRM.
Adoption rates increased, as shown by usage statistics and the benefits of the system were realised
across front office teams. CRM at Ruffer is now a critical business system and essential to facilitate the
day-to-day operation of the front office
David Francis,ChiefOperatingOfficerfromRufferLLP