This document provides information about Clas Ohlson's product innovation challenge, which invites submissions of innovative product ideas to be sold in Clas Ohlson stores. Entrants are asked to fill out a proposal template providing details about their product idea, description, sustainability aspects, innovativeness, fit with Clas Ohlson's brand, estimated market potential, development status, intellectual property, pricing, and willingness to sell under the Clas Ohlson brand. The deadline to submit proposals is November 30, 2016.
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ADJUSTABLE BRIGHTNESS
1. THE CASE
Clas Ohlson invites you to compete with your innovative product ideas to help stock Clas Ohlson¡¯s shelves
with exciting new products. Hardware, Electrical, Home, Multimedia, or Leisure products that support a
sustainable lifestyle are encouraged to join the competition.
The winning product will be marketed and sold by Clas Ohlson in Sweden, Finland, Norway, the UK and
Germany.
PROPOSAL TEMPLATE
Provide the information required in the fields below.
Besides the proposal template, you will also be required to upload drawings, pictures, and an optional
video of your product on the competition page:
The deadline to send in proposals is November 30, 2016, 23.59 (CET).
Proposal Template
Product idea
Explain your product idea and what customer-need it answers to:
Product description
Describe your product in more detail ¨C material, functionality, etc.
(Max 150 words)
(Max 250 words)
You will use this form to present your product
entry to the Clas Ohlson Product Innovation
Challenge. When you have completed the form,
save the document as a .pdf and upload it to the
competition website.
ADJUSTABLE BRIGHTNESS LIGHT BULBS
In present lighting systems,different lights are required for various areas like sitting rooms need brighter lights where
JOHN GARANG DE MABIOR
2. Sustainability
In what way does your product support a sustainable lifestyle?
Clas Ohlson¡¯s definition of a product for a sustainable lifestyle is that it meets at least one of the following
criteria:
? Reduces energy or water consumption in the home
? Supports recycling or is made from recycled materials
? Helps to reuse or reduce waste
? Has an improved environmental impact, such as eco-labelled products
? The use of materials is optimised or potentially hazardous chemicals are replaced
Innovative strength
In what way is your product innovative?
Brand Fit
Why do you think that your product fits well with Clas Ohlson?
Potential market reach
What is the estimated sales volume for your product per quarter and per year?
(Max 200 words)
(Max 150 words)
(Max 150 words)
(Max 150 words)
1).it will prevent purchase of various light bulbs but enable similar bulb 2). Thus it will reduce the number of filame
It brings new trend of lights similar to the phones where brightness can be reduced to save power and increased only
since its an innovative I do think the ability to innovate is one of the greatest desires of Clas Ohlson thus bringing th
57,000,000 per quarter
3. Implementation time
How far have you come in the development process? Do you have a prototype, manufacturing contacts,
etc.? What is the approximate lead time to production?
Intellectual property rights
Do you have a patent or are you in the patent process for your product?
Product Pricing
What is your estimated consumer price for the product?
Clas Ohlson Branded Product
Would you be interested in selling your product under the Clas Ohlson brand?
Finished with your proposal?
Save the proposal as a PDF and upload the document to clasohlsoninnovation.com
(Max 150 words)
(Max 150 words)
(Please include currency)
Yes No
approximately a year
yes
20 dollars