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AdSparx Programmatic Content Licensing

Kunal Lagwankar
Kunal Lagwankar

AdSparx's Programmatic Content Licensing or Content-As-A-Service Platform provides a way for Content owners and providers to control distribution license terms, dynamic delivery, view consumption patterns in real-time and influence monetization and Ad sales.

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Content-As-A-Service Pla2orm (c) Copyright AdSparx USA Inc Accelerator 1
Current Business Model Content Aggregators Content Distributors End-Users OTT Cable / ISP Deliver content statically Fixed License terms ≒ Content is physically provided to distributor ≒ Either as Vod 鍖les or URL for single Live stream ≒ Content is re-encoded and distributed by Distributor ≒ Distributor provides content to all end-users through his distribution channel CDN, ISP network, Cable Network, etc ≒ Depending on content-licensing model, content is licensed for Ad supported, subscription, pay-per-view, etc
Current Business Model details Content License Rights ≒ Aggregator licenses content to distributor on a 鍖xed model subscription model, Ad-supported, PPV, etc. ≒ No way to change the content licensing model based on feedback or consumption patterns End-User Ownership ≒ Resides with content distributor Content Consumption Information ≒ All User and Consumption information with content distributor ≒ Sketchy User and Consumption information made available to Aggregator periodically ≒ No on-demand information, no information on geographical, device break-up, etc Ad Monetization ≒ Ad monetization rates negotiated by content distributor ≒ Aggregator has no say in the Ad rates or monetization plan ≒ Impossible for business models where Ad slots monetization is shared between content aggregator and distributor Content Security concerns ≒ Since content distribution-to-end-users is from content distributors, content leakage sources are potentially many
Current Business Model drawback ≒ Once licensed, content owner has no control over monetization ≒ Content Owner has no visibility on content-consumption patterns ≒ Content owners depends on distributors providing consumption data ≒ No realistic way to audit content distributors data ≒ Prone to Piracy ≒ Content is stored on distributors infrastructure No way to identify source of leaks Content is the king!no longer
≒ Deliver content as a service, on demand to the distributor ≒ Allows aggregator to control licensing terms ≒ Control business model Ad supported, subscription, pay-per-view, etc ≒ Access real-time information on content consumption, with all metric parameters ≒ Analyze data with respect to devices, geography, etc. to determine ideal business model ≒ No Security Concerns ≒ Deliver content-on-the-鍖y to the distributors repo. ≒ DRM wrap the content, expire the content after its scheduled time What if.. Content is the king!no longer Content is delivered as a service and on demand to the distributor on a revenue maximization license terms
How would that work? Content As-A-Service ≒ Sign up for the service and Upload content ≒ De鍖ne Publishers and expected Revenue terms ≒ Deliver URL generated from AdSparx CaaS platform to Publisher 3EASY STEPS
What does the distributor need to do Content As-A-Service ≒ Use AdSparx CAAS URL for distribution ≒ De鍖ne Origin Point and distribution point for HLS streams ≒ Use AdSparx CAAS SDK for VAST compliance for Ad Monetization 3EASY STEPS
Content-As-A-Service Platform Content Aggregators using AdSparx CAAS Content Distributors End-Users OTT Cable / ISP Deliver content on-the- 鍖y with terms Actual last-mile content distribution Deliver controlled manifest based on terms
CaaS Cloud Content Repo Live TV / Events Origin Server ISP / Telco Cable Infra CDN 1 Manifest Services Manifest Request & Delivery Content Distribution End-Users Archived Content-As-A-Service Platform Little more technical details ≒ Users request AdSparx CAAS Platform for Manifest ≒ Based on the distributor who owns the user, AdSparx CAAS Platform ≒ Generates Manifest on-the-鍖y, based on license & revenue maximization terms ≒ Pushes the content on corresponding origin and provides egress URL for user to request content
Content-As-A-Service Platform features
features Provision Content Provision to distributor ≒ Content is delivered to distributor on-the-鍖y as per license terms associated with the content & distributor Content Packaging ≒ Content is transcoded, encrypted, DRM wrapped and delivered in HLS, HDS and DASH on-the-鍖y Content Storage ≒ Content is stored permanently on AdSparx CaaS cloud and only temporarily on distributors storage platform Content Rights Protection ≒ Enable geo-blocking, prevent unauthorized distribution or copying of content Monetization ≒ Dynamic Ad Insertion controlled by Aggregator ≒ Enable innovative business models dynamic Ads, Ad slot sharing, paid content etc Content & Manifest Distribution ≒ Manifest is generated and distributed from AdSparx CAAS Cloud to end- users ≒ Content is delivered from Distributors local infrastructure (Cost of actual video content distribution is with the distributor) User Interface ≒ Comprehensive User Interface to control content licensing terms with distributors, including end-user revenue model ≒ Interface for Ad Monetization, including integration with Ad Servers, Monetization Platforms Analytics ≒ AdSparx CaaS platform has all information with respect to end-user consumption, device, bandwidth, geography etc. This information does not rely and is independent of the data provided by distributor ≒ Information is available on-demand with detailed analysis of geography, devices, bandwidths etc.
Advantages of using AdSparx CAAS Platform ≒ On-boarding new OTT, cable tv and other distributors ≒ De鍖ne new distributor in the interface along with the business model ≒ Simply provide a URL to distributor to pull content from ≒ Make Informed Content Monetization decisions ≒ Comprehensive information on consumption and potential to analyze in real-time and on-demand the best suited model for the combination of particular content and particular distributor ≒ By combining supply of tra鍖c and Ad demand on one platform, calculate the potential Ad revenue for every content asset and distribution ≒ Have a Transparent System ≒ All data is independently available and veri鍖able and can be cross-checked with each distributor ≒ Content Aggregators can now have control over end-user business model and monetization ≒ A secure content rights protection distribution system ≒ Dynamically enable / disable geo-blocking of content ≒ Suppress content leaks and increase reliability on your systems when signing new distribution partner
Freedom. Flexibility. Independence. for Content Owners Content-As-A-Service Platform Thanks.

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AdSparx Programmatic Content Licensing

  • 2. Current Business Model Content Aggregators Content Distributors End-Users OTT Cable / ISP Deliver content statically Fixed License terms ≒ Content is physically provided to distributor ≒ Either as Vod 鍖les or URL for single Live stream ≒ Content is re-encoded and distributed by Distributor ≒ Distributor provides content to all end-users through his distribution channel CDN, ISP network, Cable Network, etc ≒ Depending on content-licensing model, content is licensed for Ad supported, subscription, pay-per-view, etc
  • 3. Current Business Model details Content License Rights ≒ Aggregator licenses content to distributor on a 鍖xed model subscription model, Ad-supported, PPV, etc. ≒ No way to change the content licensing model based on feedback or consumption patterns End-User Ownership ≒ Resides with content distributor Content Consumption Information ≒ All User and Consumption information with content distributor ≒ Sketchy User and Consumption information made available to Aggregator periodically ≒ No on-demand information, no information on geographical, device break-up, etc Ad Monetization ≒ Ad monetization rates negotiated by content distributor ≒ Aggregator has no say in the Ad rates or monetization plan ≒ Impossible for business models where Ad slots monetization is shared between content aggregator and distributor Content Security concerns ≒ Since content distribution-to-end-users is from content distributors, content leakage sources are potentially many
  • 4. Current Business Model drawback ≒ Once licensed, content owner has no control over monetization ≒ Content Owner has no visibility on content-consumption patterns ≒ Content owners depends on distributors providing consumption data ≒ No realistic way to audit content distributors data ≒ Prone to Piracy ≒ Content is stored on distributors infrastructure No way to identify source of leaks Content is the king!no longer
  • 5. ≒ Deliver content as a service, on demand to the distributor ≒ Allows aggregator to control licensing terms ≒ Control business model Ad supported, subscription, pay-per-view, etc ≒ Access real-time information on content consumption, with all metric parameters ≒ Analyze data with respect to devices, geography, etc. to determine ideal business model ≒ No Security Concerns ≒ Deliver content-on-the-鍖y to the distributors repo. ≒ DRM wrap the content, expire the content after its scheduled time What if.. Content is the king!no longer Content is delivered as a service and on demand to the distributor on a revenue maximization license terms
  • 6. How would that work? Content As-A-Service ≒ Sign up for the service and Upload content ≒ De鍖ne Publishers and expected Revenue terms ≒ Deliver URL generated from AdSparx CaaS platform to Publisher 3EASY STEPS
  • 7. What does the distributor need to do Content As-A-Service ≒ Use AdSparx CAAS URL for distribution ≒ De鍖ne Origin Point and distribution point for HLS streams ≒ Use AdSparx CAAS SDK for VAST compliance for Ad Monetization 3EASY STEPS
  • 8. Content-As-A-Service Platform Content Aggregators using AdSparx CAAS Content Distributors End-Users OTT Cable / ISP Deliver content on-the- 鍖y with terms Actual last-mile content distribution Deliver controlled manifest based on terms
  • 9. CaaS Cloud Content Repo Live TV / Events Origin Server ISP / Telco Cable Infra CDN 1 Manifest Services Manifest Request & Delivery Content Distribution End-Users Archived Content-As-A-Service Platform Little more technical details ≒ Users request AdSparx CAAS Platform for Manifest ≒ Based on the distributor who owns the user, AdSparx CAAS Platform ≒ Generates Manifest on-the-鍖y, based on license & revenue maximization terms ≒ Pushes the content on corresponding origin and provides egress URL for user to request content
  • 11. features Provision Content Provision to distributor ≒ Content is delivered to distributor on-the-鍖y as per license terms associated with the content & distributor Content Packaging ≒ Content is transcoded, encrypted, DRM wrapped and delivered in HLS, HDS and DASH on-the-鍖y Content Storage ≒ Content is stored permanently on AdSparx CaaS cloud and only temporarily on distributors storage platform Content Rights Protection ≒ Enable geo-blocking, prevent unauthorized distribution or copying of content Monetization ≒ Dynamic Ad Insertion controlled by Aggregator ≒ Enable innovative business models dynamic Ads, Ad slot sharing, paid content etc Content & Manifest Distribution ≒ Manifest is generated and distributed from AdSparx CAAS Cloud to end- users ≒ Content is delivered from Distributors local infrastructure (Cost of actual video content distribution is with the distributor) User Interface ≒ Comprehensive User Interface to control content licensing terms with distributors, including end-user revenue model ≒ Interface for Ad Monetization, including integration with Ad Servers, Monetization Platforms Analytics ≒ AdSparx CaaS platform has all information with respect to end-user consumption, device, bandwidth, geography etc. This information does not rely and is independent of the data provided by distributor ≒ Information is available on-demand with detailed analysis of geography, devices, bandwidths etc.
  • 12. Advantages of using AdSparx CAAS Platform ≒ On-boarding new OTT, cable tv and other distributors ≒ De鍖ne new distributor in the interface along with the business model ≒ Simply provide a URL to distributor to pull content from ≒ Make Informed Content Monetization decisions ≒ Comprehensive information on consumption and potential to analyze in real-time and on-demand the best suited model for the combination of particular content and particular distributor ≒ By combining supply of tra鍖c and Ad demand on one platform, calculate the potential Ad revenue for every content asset and distribution ≒ Have a Transparent System ≒ All data is independently available and veri鍖able and can be cross-checked with each distributor ≒ Content Aggregators can now have control over end-user business model and monetization ≒ A secure content rights protection distribution system ≒ Dynamically enable / disable geo-blocking of content ≒ Suppress content leaks and increase reliability on your systems when signing new distribution partner
  • 13. Freedom. Flexibility. Independence. for Content Owners Content-As-A-Service Platform Thanks.