Ashley Patterson NMDLFall2010 Final Presentation
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This document proposes a social media marketing strategy for HBO to increase subscriptions and television ratings. It analyzes HBO's current online presence and opportunities for improvement. The proposal recommends establishing a blog for followers to discuss shows, improving HBO's Twitter account with more promotions and contests, and utilizing other platforms like iTunes and email marketing. Key metrics like Twitter followers, subscription purchases and television ratings would be tracked over time to measure the campaign's success.
Ashley Patterson NMDLFall2010 Final Presentation
- 1. Social Media Marketing Strategy Proposal MSU New Media Driver¡¯s License Fall 2010 Photo courtesy of: Cyber Theater
- 2. ? The Home Box Office ? An American premium cable television network ? 18 Slogans later ¨C We come full circle ? First Slogan ? 1972-1975: ¡°This is HBO, the Home Box Office¡± ? Current Slogans ? 2009-present: ¡°It¡¯s More Than You Imagined. It¡¯s HBO¡± ? 2010-present: ¡°This is HBO¡±
- 3. ? Great first page on Google ? Includes main website, Twitter, and YouTube Photo courtesy of: Ashley Patterson (via HBO Google page
- 4. ? Low ratings ? Current shows not mentioned in Top 25 ? Niche-oriented market Photo courtesy of: Ashley Patterson (via TV By The Numbers)
- 5. ? HBO¡¯s current Twitter account has flaws ? Promotions and Contests needed
- 6. ? HBO does not currently have a blog site. ? Followers can comment and create discussion ? Allow employees to create posts
- 7. ? iTunes Application ? Email Marketing
- 8. Increase in subscription purchases Television rating increases Increase in Twitter, Facebook, and YouTube Use of Google Analytics Clickstream data Survey responses Increase in subscription purchases Television rating increases Increase in Twitter, Facebook, and YouTube Use of Google Analytics Clickstream data Survey responses
- 10. ? There is more to an online marketing campaign than just the essential Twitter and Facebook updates ? Having a niche-oriented market is great, but it¡¯s important to also get high rating numbers