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Alex Ghaly

This document summarizes information about Sony headphones: - Sony headphones were introduced in 1985 for DJ use and were initially affordable compared to other high-end headphones. - Major competitors today include Beats by Dr. Dre and Sennheiser, which benefit from celebrity endorsements. - Sony has targeted teenagers aged 13-18 as the audience has expanded from just DJs due to more portable music. - Key features highlighted include high power input for hi-fi sound quality, strong bass response, noise isolation, and comfort.

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Advertisement Presentation By Ajaanle Shabeel, Alex Ghaly, Catalin Brasovean and Orlando Brown
- Masura Ibuka started a shop in 1946. - In 1979, Sony began a health insurance company called Sony life. - On July 1st 1979, Sony released the first walkman. - Sony Headphones are a line of headphones which were introduced in 1985. - They were initially made for DJing. - People really enjoy using Sony Headphones as they are easy to carry and affordable in comparison to some other high end headphones. Who are Sony?
What are Sony Headphones? Wireless & Bluetooth Noise Canceling Hi-Res Headphones Extra Bass Headphones DJ/Studio Style Headphones Over-the-Head Style In-Ear Headsets
Who are the products main competitors? Sony Headphones at the start hardly had any competitors, due to it being preferred by Djs in the 1980 which was the target audience. But know 35 years ahead Sony has seen off many competitors such as Sansui ss 100 who as massive in the 1980 but failed to last the test of time. In 2015 Sony biggest competitors are beats by Dr Dre And Sms audio, these headphones are hard to compete with due to the celebrity endorsements from artist such as Lady Gaga and Justin bieber for beats and 50 cent for Sms Audio.
Examples of previous ad campaigns Be Moved Commercial https://www.youtube.com/watch?spfreload=1 0&v=7-KOQxkTQa4&app=desktop Make. Believe campaign http://www.sony.co.uk/electronics/headband -headphones/mdr-v55
What is the Unique Selling Point (USP)? With a power input of 1,000m/W these headphones can handle the most powerful HI-FI meaning you can adjust the volume on all your favourite tracks. Kicking Bass up to 25,000Hz. You are assured to have clear sound with the 105dB/mW sensitivity. Made to be heard over the crowd The headphones deliver powerful bass with a 40mm driver. mid range sounds stays crystal for better overall quality. Soft molded headband with a 1.2 cord which is a pro for DJs. Total noise isolation Reversible earcups
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Inspirations https://www.youtube.com/watch?v=a_8ivB-GLjM https://www.youtube.com/watch?v=c3Nt6RKnaa8 https://www.youtube.com/watch?v=SBi48h5rqGI
Sony Headphones had a narrow target audience in the 1980 due it mainly aimed at Djs. But as the years went on the tried to expand their target audience by starting to aim teens from the age of 13- 18 due to music being more portable and teenagers mostly listen to music on the go. Target audience B
A man is running late for work. He checks his phone as hes running into the station and sees that he has a bunch of missed calls. He then bumps into someone as hes running into the station and drops his briefcase which then scatters his work everywhere. He is then seen running inside the station and quickly getting on his train. He then takes out his Sony Headphones and slowly becomes entranced by the music. We then transition to him in a very quiet park, almost as if the music has put him at peace (even with all the problems going on around him). Our Idea

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  • 1. Advertisement Presentation By Ajaanle Shabeel, Alex Ghaly, Catalin Brasovean and Orlando Brown
  • 2. - Masura Ibuka started a shop in 1946. - In 1979, Sony began a health insurance company called Sony life. - On July 1st 1979, Sony released the first walkman. - Sony Headphones are a line of headphones which were introduced in 1985. - They were initially made for DJing. - People really enjoy using Sony Headphones as they are easy to carry and affordable in comparison to some other high end headphones. Who are Sony?
  • 3. What are Sony Headphones? Wireless & Bluetooth Noise Canceling Hi-Res Headphones Extra Bass Headphones DJ/Studio Style Headphones Over-the-Head Style In-Ear Headsets
  • 4. Who are the products main competitors? Sony Headphones at the start hardly had any competitors, due to it being preferred by Djs in the 1980 which was the target audience. But know 35 years ahead Sony has seen off many competitors such as Sansui ss 100 who as massive in the 1980 but failed to last the test of time. In 2015 Sony biggest competitors are beats by Dr Dre And Sms audio, these headphones are hard to compete with due to the celebrity endorsements from artist such as Lady Gaga and Justin bieber for beats and 50 cent for Sms Audio.
  • 5. Examples of previous ad campaigns Be Moved Commercial https://www.youtube.com/watch?spfreload=1 0&v=7-KOQxkTQa4&app=desktop Make. Believe campaign http://www.sony.co.uk/electronics/headband -headphones/mdr-v55
  • 6. What is the Unique Selling Point (USP)? With a power input of 1,000m/W these headphones can handle the most powerful HI-FI meaning you can adjust the volume on all your favourite tracks. Kicking Bass up to 25,000Hz. You are assured to have clear sound with the 105dB/mW sensitivity. Made to be heard over the crowd The headphones deliver powerful bass with a 40mm driver. mid range sounds stays crystal for better overall quality. Soft molded headband with a 1.2 cord which is a pro for DJs. Total noise isolation Reversible earcups
  • 9. Sony Headphones had a narrow target audience in the 1980 due it mainly aimed at Djs. But as the years went on the tried to expand their target audience by starting to aim teens from the age of 13- 18 due to music being more portable and teenagers mostly listen to music on the go. Target audience B
  • 10. A man is running late for work. He checks his phone as hes running into the station and sees that he has a bunch of missed calls. He then bumps into someone as hes running into the station and drops his briefcase which then scatters his work everywhere. He is then seen running inside the station and quickly getting on his train. He then takes out his Sony Headphones and slowly becomes entranced by the music. We then transition to him in a very quiet park, almost as if the music has put him at peace (even with all the problems going on around him). Our Idea

Editor's Notes

  1. Alexs 際際滷
  2. Orlando Brown
  3. Catalin
  4. Alex Ghaly