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Advocacy Process

Rachna Shanbog
Rachna Shanbog

This document discusses strategies for effective advocacy to implement women-friendly laws. It defines advocacy as a set of democratic actions seeking social change and empowering marginalized groups. Advocacy can occur at local, state, national, and international levels and can include people-centered, policy, legislative, and media advocacy. Effective advocacy requires organizing actions like rallies and campaigns, building coalitions, conducting research, and advocating for rights-based rather than just need-based policies and laws. Success requires developing evidence, briefing advocacy partners, and using a combination of advocacy techniques and building synergies between different approaches.

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S T R A T E G I S I N G A D V O C A C Y F O R E F F E C T I V E I M P L E M E N T A T I O N O F W O M E N F R I E N D L Y L A W S 5 - 7 T H A U G U S T A A S H A R A M E S H G E N D E R & D E V E L O P M E N T C O N S U L T A N T B A N G A L O R E Advocacy at different levels
Definition of Advocacy Advocacy is a set of democratic social actions that seeks to bring about change. It is a set of organized actions to change public policies in a way that will empower the marginalized.
What is Advocacy ? Advocacy is: A value driven political process To effectively influence public policies and get them implemented To advance Social Justice and Human Rights To make the governance accountable and transparent ( NCAS)
Advocacy at different levels Local or grassroots level advocacy State level advocacy National Level advocacy International or Global level advocacy
The different types of Advocacy People-centered advocacy Policy advocacy Legislative advocacy Media advocacy Issue-based advocacy
Advocacy Strategies Organised action-rallies, protests, sit in etc Campaigning using different tools- signature campaign, pamphlet Building alliances and coalitions and collectively submitting petitions Conducting evidence based research
Need based Rights Based Non-justiciable (cannot be claimed legally) Gives more immediate help/support to immediately felt needs Justiciable (can be claimed legally) Requires staying power as the benefits take time to be realised Advocating for what
Need Based Rights Based Eventually non- sustainable Fulfilled based on the goodness of various outsiders (e.g. state, society to ensure NGOs philanthropic groups etc.) Eventually sustainable Responsibility of state and civil
Need Based Right Based Allows the outsider to select the beneficiaries The beneficiaries remain dependent on the outsiders Non-discriminatory, except positive discrimination The marginalised are empowered to claim their own rights
Need Based Rights Based Attacks the outward effects, and is a symptomatic approach Can more easily get funding for such activities from donors Attacks the root causes Getting funds is more difficult, as the donor may get into trouble with licensing/state authorities
Needs Based Rights Based State is willing to look more kindly at such efforts as it is a supplement to what the state ought to be taking responsibility for Less risk for the implementers, and generally non- confrontational State is unlikely to support such efforts as it could create problems (law and order issues, upheavals in society) Extremely risky, and often could (though not always) lead to confrontation and violence
Advocacy with whom? Those in power who can be influenced to bring about change in the following; 1. Better implementation of existing schemes/programmes/laws 2. Bring in policy change 3. Make legal amendments and new laws 4. Introduce proactive mechanisms
Your Constituency to Advocate with? Building alliances with like minded civil society organisations /individuals Identify and make allies in the executive, judiciary and legislative Make allies in the media Engage with UN and International agencies for support and cooperation
The key to success in advocacy Developing a body of evidence on the issue for which advocacy is being done Preparing briefs with authentic information for dissemination among the different advocacy partners Adopting a combination of advocating techniques such as people-led advocacy, media advocacy, policy advocacy and legislative advocacy and building synergies between them to achieve the needed advocacy response.
ADVOCACY Advocacy involves movement from different stages PERSONAL PUBLIC POLITICAL
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Advocacy Process

  • 1. S T R A T E G I S I N G A D V O C A C Y F O R E F F E C T I V E I M P L E M E N T A T I O N O F W O M E N F R I E N D L Y L A W S 5 - 7 T H A U G U S T A A S H A R A M E S H G E N D E R & D E V E L O P M E N T C O N S U L T A N T B A N G A L O R E Advocacy at different levels
  • 2. Definition of Advocacy Advocacy is a set of democratic social actions that seeks to bring about change. It is a set of organized actions to change public policies in a way that will empower the marginalized.
  • 3. What is Advocacy ? Advocacy is: A value driven political process To effectively influence public policies and get them implemented To advance Social Justice and Human Rights To make the governance accountable and transparent ( NCAS)
  • 4. Advocacy at different levels Local or grassroots level advocacy State level advocacy National Level advocacy International or Global level advocacy
  • 5. The different types of Advocacy People-centered advocacy Policy advocacy Legislative advocacy Media advocacy Issue-based advocacy
  • 6. Advocacy Strategies Organised action-rallies, protests, sit in etc Campaigning using different tools- signature campaign, pamphlet Building alliances and coalitions and collectively submitting petitions Conducting evidence based research
  • 7. Need based Rights Based Non-justiciable (cannot be claimed legally) Gives more immediate help/support to immediately felt needs Justiciable (can be claimed legally) Requires staying power as the benefits take time to be realised Advocating for what
  • 8. Need Based Rights Based Eventually non- sustainable Fulfilled based on the goodness of various outsiders (e.g. state, society to ensure NGOs philanthropic groups etc.) Eventually sustainable Responsibility of state and civil
  • 9. Need Based Right Based Allows the outsider to select the beneficiaries The beneficiaries remain dependent on the outsiders Non-discriminatory, except positive discrimination The marginalised are empowered to claim their own rights
  • 10. Need Based Rights Based Attacks the outward effects, and is a symptomatic approach Can more easily get funding for such activities from donors Attacks the root causes Getting funds is more difficult, as the donor may get into trouble with licensing/state authorities
  • 11. Needs Based Rights Based State is willing to look more kindly at such efforts as it is a supplement to what the state ought to be taking responsibility for Less risk for the implementers, and generally non- confrontational State is unlikely to support such efforts as it could create problems (law and order issues, upheavals in society) Extremely risky, and often could (though not always) lead to confrontation and violence
  • 12. Advocacy with whom? Those in power who can be influenced to bring about change in the following; 1. Better implementation of existing schemes/programmes/laws 2. Bring in policy change 3. Make legal amendments and new laws 4. Introduce proactive mechanisms
  • 13. Your Constituency to Advocate with? Building alliances with like minded civil society organisations /individuals Identify and make allies in the executive, judiciary and legislative Make allies in the media Engage with UN and International agencies for support and cooperation
  • 14. The key to success in advocacy Developing a body of evidence on the issue for which advocacy is being done Preparing briefs with authentic information for dissemination among the different advocacy partners Adopting a combination of advocating techniques such as people-led advocacy, media advocacy, policy advocacy and legislative advocacy and building synergies between them to achieve the needed advocacy response.
  • 15. ADVOCACY Advocacy involves movement from different stages PERSONAL PUBLIC POLITICAL