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Agile, Lean and Startups

Barry O'Reilly
Barry O'Reilly

Lean Startup. Fluid, optimised, responding dynamically to changes in the product based on customer data to drive value and build their proposition. No bureaucracy, no waste just beauty. Agile. A system, bloated, ridged and wasteful. Challenging a business to change its perspective on product development and deliver amazing products. While it sounds like Cinderella and the ugly sister both have lessons to learn from one another. They are ultimately searching for an answer to the question How can we learn more quickly what works, and discard what doesnt to the achieve the ultimate outcome Presentation agenda: Agile, Lean and Startup principles and practices Examples of how it can apply to all projects Efficiency and effectiveness Understanding Building Systemico Framework Learning Value creation Value mapping Value stream analysis Innovation

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Agile, Lean and Startup how to create to ultimate value creation machine @barryoreilly
Meet the heroes of this presentation WHERE TO START?
Waterfall ! Basic building blocks ! Analysis ! Develop ! Test ! Release
Agile ! Iterative ! Incremental ! Quality Baked In ! Continuous Delivery ! Feedback
Lean ! Eliminate Waste ! Continuous Flow ! Value Creation ! Customer Driven ! Total Quality Management ! Deming Cycle
Startup ! Product Development ! Vision ! Steer ! Experiment ! Test ! Measure ! Pivot or Persevere ! Accelerate
How can we harness everyone?
Where is the sweet spot? Agile Sweet Spot Startup Lean
SHARE A FEW EXPERIENCES & TOOLS
Topics for deep dive ! Efficiency and effectiveness ! Understanding ! Test ! Measure ! Building ! Learning
Efficiency and effectiveness There is nothing so useless as doing efficiently that which should not be done at all - Peter Drucker
Deming Cycle Plan Act Do Check
Lean Startup Idea Learn Build Data Product Measure
Building ! Concept to product ! Value prioritisation ! Business ! Customer ! User stories
Concept to Value ! Business Model ! Creating it ! Customer Driven Design ! Validating ! Stories ! Realising it
Business Model Canvas by Alex Osterwalder
Conference Business Model Canvas
FROM CREATE TO 閣粥晦鴛禽粥意掘.
Testing (the Product) ! User ! Customer ! Prototyping ! Gorilla ! Continuous Deployment ! A/B split testing
Get to know your users ! Objective of the exercise ! To understand who uses the site and why ! To understand what would motivate users to use our offering ! Uses ! A good understanding of the potential users helps to understand how they will interact with the site and drives us to design a system that will meet their needs
Understand your end users motivations, ability and the value you will be giving them so they use your site
How do we achieve this? ! Brainstorming ! Help the team own the solution ! Leverage knowledge within the team ! Draft personas ! Get something on paper and then improve it continuously ! Street surveys ! Find out what people are saying ! Help the team interact with end users to understand their motivations ! Online surveys ! Collect more data ! Review of existing market research ! Leverage existing knowledge within the organisation
Who will use my application? 1 Street interviews Prioritised Customer research Personas Online questionnaire Empathy maps 2 Business success metrics G1, value /session
Get out of the building!
How will they use my application? Personas Persona journeys Journey sketches
User Journey Home page Search site Results Matt, 31 yrs, Professional, Casual User Update dates Select dates Confirm selection Purchase Receipt
Whats on the pages? Personas Feature and Wireframes page sketching Personas journeys
Create stories Personas Stories mapped to wireframes Home page Wire framed journeys
VALIDATE TO REALISE.
Story Value ! Story value ! Not liner ! Focus should be to 則рrealise it 則рas soon as possible 則рuser perspective and centric
Old days
Old days No Value Until Here
Agile has helped feedback loop but still challenges to prioritise value Requirement Plan Design Plan Deploy Evaluate Implement Test
Change thinking on value ! Product Backlog ! Linear mindset flawed ! Systemic & holistic approach needed
Systemico Framework for Value Mapping by Louren巽o Soares and Barry OReilly Prioritised User goals of the product User User User User User Goal 1 Goal 2 Goal 3 Goal 4 Goal 5 Engagement level of the User CORE USE ENGAGE EXPLORE
User Value Map Prioritised User goals of the product User User User User User Goal 1 Goal 2 Goal 3 Goal 4 Goal 5 Engagement level of the User CORE USE ENGAGE Give value dimensions EXPLORE
User Value Map User Goal 1 User Goal 2 User Goal 3 User Goal 4 User Goal 5 CORE #121 #143 #122 #158 #125 #124 USE #126 #130 #129 #108 ENGAGE #190 #127 #132 #186 EXPLORE #133 #179
AS A PRODUCT OWNER I WANT TO ADD A PICTURE TO MY PROFILE SO THAT OTHER USERS CAN SEE MY BEAUTIFUL FACE Estimate: 5 Goal: 2 (Find content) Engagement : Core
Systemico Framework for Value Mapping by Louren巽o Soares and Barry OReilly
REALISE TO LEARN.
Measure Data is the new oil Track everything!
Non Actionable Metrics !(&#$$!! !(&$$$!! !'&#$$!! !'&$$$!! ./0123/.! !%&#$$!! ./0123/.&!455&!678! !%&$$$!! !#$$!! !"!!!! %! '! (! )! #! *! +! ,! -! %$! %%! %'!
($!"# Cohorts Measure Engagement (!!"# A70C# '!"# -097:;0-# &!"# -097:;0-D##*EE# %!"# -097:;0-D##*EED# -03?==0+E# $!"# -097:;0-D#*EED# 1,.# !"# )*+,*-.# /01-,*-.# 2*-34# 56-78# 2*.# ),+0# ),8.# 5,9,:;# <06;0=10-# >3;?10-# @?A0=10-# B030=10-#
Customer Driven Development ! Understanding what customers want to evolving product around it ! When you see an reaction from you customers, keep digging your onto something good.
Learning ! Continuous Improvement ! Single and Double loop ! What to build next?
Learning as the detection and correction of error where an error is a mismatch between what was intended and what was produced.
Single Loop Learning Our Approach Action Strategies Results (Why We Do) (What We Do) (What We Get)
Double loop learning - requires changing the values and revisit what governs theory-in-use change view of what we are doing
Single Vs. Double Loop Learning Our Approach Action Strategies Results (Why We Do) (What We Do) (What We Get)
Learning ! Dont waste your failures ! Its not the FAILURE that we should celebrate but the LEARNING that ensues
Idea flow Idea Test $ Refine Financial model 0101110 Prioritised list 0111010 Business process model 0001010 Code Architectural model Prototype (lo/hi fi)
Agile, Lean and Startup how to create to ultimate value creation machine Thanks! @barryoreilly

More Related Content

Agile, Lean and Startups

  • 1. Agile, Lean and Startup how to create to ultimate value creation machine @barryoreilly
  • 2. Meet the heroes of this presentation WHERE TO START?
  • 3. Waterfall ! Basic building blocks ! Analysis ! Develop ! Test ! Release
  • 4. Agile ! Iterative ! Incremental ! Quality Baked In ! Continuous Delivery ! Feedback
  • 5. Lean ! Eliminate Waste ! Continuous Flow ! Value Creation ! Customer Driven ! Total Quality Management ! Deming Cycle
  • 6. Startup ! Product Development ! Vision ! Steer ! Experiment ! Test ! Measure ! Pivot or Persevere ! Accelerate
  • 7. How can we harness everyone?
  • 8. Where is the sweet spot? Agile Sweet Spot Startup Lean
  • 9. SHARE A FEW EXPERIENCES & TOOLS
  • 10. Topics for deep dive ! Efficiency and effectiveness ! Understanding ! Test ! Measure ! Building ! Learning
  • 11. Efficiency and effectiveness There is nothing so useless as doing efficiently that which should not be done at all - Peter Drucker
  • 12. Deming Cycle Plan Act Do Check
  • 13. Lean Startup Idea Learn Build Data Product Measure
  • 14. Building ! Concept to product ! Value prioritisation ! Business ! Customer ! User stories
  • 15. Concept to Value ! Business Model ! Creating it ! Customer Driven Design ! Validating ! Stories ! Realising it
  • 16. Business Model Canvas by Alex Osterwalder
  • 18. FROM CREATE TO 閣粥晦鴛禽粥意掘.
  • 19. Testing (the Product) ! User ! Customer ! Prototyping ! Gorilla ! Continuous Deployment ! A/B split testing
  • 20. Get to know your users ! Objective of the exercise ! To understand who uses the site and why ! To understand what would motivate users to use our offering ! Uses ! A good understanding of the potential users helps to understand how they will interact with the site and drives us to design a system that will meet their needs
  • 21. Understand your end users motivations, ability and the value you will be giving them so they use your site
  • 22. How do we achieve this? ! Brainstorming ! Help the team own the solution ! Leverage knowledge within the team ! Draft personas ! Get something on paper and then improve it continuously ! Street surveys ! Find out what people are saying ! Help the team interact with end users to understand their motivations ! Online surveys ! Collect more data ! Review of existing market research ! Leverage existing knowledge within the organisation
  • 23. Who will use my application? 1 Street interviews Prioritised Customer research Personas Online questionnaire Empathy maps 2 Business success metrics G1, value /session
  • 24. Get out of the building!
  • 25. How will they use my application? Personas Persona journeys Journey sketches
  • 26. User Journey Home page Search site Results Matt, 31 yrs, Professional, Casual User Update dates Select dates Confirm selection Purchase Receipt
  • 27. Whats on the pages? Personas Feature and Wireframes page sketching Personas journeys
  • 28. Create stories Personas Stories mapped to wireframes Home page Wire framed journeys
  • 30. Story Value ! Story value ! Not liner ! Focus should be to 則рrealise it 則рas soon as possible 則рuser perspective and centric
  • 33. Agile has helped feedback loop but still challenges to prioritise value Requirement Plan Design Plan Deploy Evaluate Implement Test
  • 34. Change thinking on value ! Product Backlog ! Linear mindset flawed ! Systemic & holistic approach needed
  • 35. Systemico Framework for Value Mapping by Louren巽o Soares and Barry OReilly Prioritised User goals of the product User User User User User Goal 1 Goal 2 Goal 3 Goal 4 Goal 5 Engagement level of the User CORE USE ENGAGE EXPLORE
  • 36. User Value Map Prioritised User goals of the product User User User User User Goal 1 Goal 2 Goal 3 Goal 4 Goal 5 Engagement level of the User CORE USE ENGAGE Give value dimensions EXPLORE
  • 37. User Value Map User Goal 1 User Goal 2 User Goal 3 User Goal 4 User Goal 5 CORE #121 #143 #122 #158 #125 #124 USE #126 #130 #129 #108 ENGAGE #190 #127 #132 #186 EXPLORE #133 #179
  • 38. AS A PRODUCT OWNER I WANT TO ADD A PICTURE TO MY PROFILE SO THAT OTHER USERS CAN SEE MY BEAUTIFUL FACE Estimate: 5 Goal: 2 (Find content) Engagement : Core
  • 39. Systemico Framework for Value Mapping by Louren巽o Soares and Barry OReilly
  • 41. Measure Data is the new oil Track everything!
  • 42. Non Actionable Metrics !(&#$$!! !(&$$$!! !'&#$$!! !'&$$$!! ./0123/.! !%&#$$!! ./0123/.&!455&!678! !%&$$$!! !#$$!! !"!!!! %! '! (! )! #! *! +! ,! -! %$! %%! %'!
  • 43. ($!"# Cohorts Measure Engagement (!!"# A70C# '!"# -097:;0-# &!"# -097:;0-D##*EE# %!"# -097:;0-D##*EED# -03?==0+E# $!"# -097:;0-D#*EED# 1,.# !"# )*+,*-.# /01-,*-.# 2*-34# 56-78# 2*.# ),+0# ),8.# 5,9,:;# <06;0=10-# >3;?10-# @?A0=10-# B030=10-#
  • 44. Customer Driven Development ! Understanding what customers want to evolving product around it ! When you see an reaction from you customers, keep digging your onto something good.
  • 45. Learning ! Continuous Improvement ! Single and Double loop ! What to build next?
  • 46. Learning as the detection and correction of error where an error is a mismatch between what was intended and what was produced.
  • 47. Single Loop Learning Our Approach Action Strategies Results (Why We Do) (What We Do) (What We Get)
  • 48. Double loop learning - requires changing the values and revisit what governs theory-in-use change view of what we are doing
  • 49. Single Vs. Double Loop Learning Our Approach Action Strategies Results (Why We Do) (What We Do) (What We Get)
  • 50. Learning ! Dont waste your failures ! Its not the FAILURE that we should celebrate but the LEARNING that ensues
  • 51. Idea flow Idea Test $ Refine Financial model 0101110 Prioritised list 0111010 Business process model 0001010 Code Architectural model Prototype (lo/hi fi)
  • 52. Agile, Lean and Startup how to create to ultimate value creation machine Thanks! @barryoreilly