Agile planning
4 likes878 views
Presentation on Agile Planning for the Strat辿gies Gagnantes (translated Winning Strategies) event on 19/10 in Belgium.
Agile planning
- 1. AGILE PLANNING Les Strategies Gagnantes 19 Octobre 2011
- 2. Hello. My name is Kris Hoet, Geek marketer. Head of Digital, Duval Guillaume Modem. Ford Mustang addict, Moutainbiker.
- 3. It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. Charles Darwin
- 4. The importance of Agile Planning Why is this relevant for you?
- 6. The Agile Manifesto Individuals & > Processes & tools interactions Working outputs > Comprehensive inputs collaboration > Contracts & hierarchy Responding to change > Following a plan http://www.flickr.com/photos/streetart-berlin/5074951258/sizes/l/in/photostream/
- 7. Eight out of 10 CEOs saw significant change ahead, and yet the gap between the expected level of change and the ability to manage it had almost tripled since the previous study in 2006. IBM Global CEO Study (1.130 CEOs in 45 countries & 32 industries) http://www.flickr.com/photos/alanenglish/3673194233/sizes/l/in/photostream/
- 8. Agile Planning What does this mean for marketing?
- 9. Today's brand marketing organizations are ill equipped to handle the world of "always on" marketing in the digital age. To remain relevant, marketing leaders will embrace Adaptive Brand Marketing an approach encouraging rapid response to align consumer and brand needs and maximize return on brand equity. Adaptive Brand Marketing (Forrester Paper) http://www.flickr.com/photos/cat1015/6099163760/sizes/l/in/photostream/
- 10. Guiding principles of Agile Planning 4 main ideas
- 11. #1. Ideas from anywhere Self organizing teams vs silos of responsibility http://www.flickr.com/photos/37657853@N07/4351196974/
- 12. #2. Plan for the unknown Abductive thinking vs Inductive/Deductive thinking http://www.flickr.com/photos/8149379@N02/2701349778/
- 13. #3. Measure to improve Change, iterate vs report http://www.flickr.com/photos/cat1015/6099163760/sizes/l/in/photostream/
- 14. #4. Budget for change http://www.flickr.com/photos/26373139@N08/5913014568/
- 15. Guiding principles of Agile Planning #1. Ideas from anywhere Self organizing teams vs silos of responsibility #2. Plan for the unknown Abductive thinking vs Inductive/Deductive thinking #3. Measure to improve Change, iterate vs report #4. Budget for change http://www.flickr.com/photos/cat1015/6099163760/sizes/l/in/photostream/
- 16. Thank you. Kris Hoet kris.hoet@duvalguillaume.com http://crossthebreeze.com @crossthebreeze Special thanks to Neil Perkin :: Only Dead Fish.