Airasia
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AirAsia is a Malaysian low-cost airline (LCC) pioneer in Asia. Its vision is to be the largest LCC in Asia, serving the 3 billion people with poor connectivity and high fares. Its mission is to be the best company to work for and create a globally recognized ASEAN brand while attaining the lowest costs so everyone can fly. Though established in 1993 and falling into debt, Tony Fernandes' purchase and turnaround in 2001-2002 led it to profitability. Opportunities and threats include strengths like its workforce but also weaknesses it must address to succeed against competition in the region.
Airasia
- 1. COB ANALYSIS - Shandy Chan (U1040449L) - ChiaRuiNing (U1040710F) - Tang Hui Huan (U0931037A) - Lee Ming Hor (U1120643K) - QuekKhimGeok (U1130218H) -
- 2. Overview Malaysian-based budget airline Pioneer in low cost travel in Asia Now everyone can fly
- 3. Overview Vision To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. Mission To be the best company to work for whereby employees are treated as part of a big family Create a globally recognized ASEAN brand To attain the lowest cost so that everyone can fly with AirAsia Maintain the highest quality product, embracing technology to reduce cost and enhance service levels
- 4. History 2002 Turned 2001 around to Gradually profit fell heavily in debt Bought over by Tony Fernandes (Tune Air Sdn Bhd) Established by DRB-Hicom 1993
- 7. Conclusion