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Ariana Koblitz Case Studies of Past Projects

Ariana Koblitz
Ariana Koblitz

A brief overview of the past projects and how I arrived at the insights that ultimately drove the development of each product/service.

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ARIANA KOBLITZ Quick Guide to Past Projects Stanford University -- Product Design 2012
Ariana Koblitz I am a human-centered designer, honing the ability to bind engineering & user experience design to impact human behavior and experiences for the better GLASSCOOL PILLBOX PRESENTOOL PDSA Ariana Koblitz -- Stanford University Product Design | ariansky@gmail.com | 310 384 7864
GLASSCOOL How can my clients, business partners, bar guests be encouraged to chill their whiskey without using ice? original prompt by David Beach (ME203): Design and implement a multi-part product using wide-spread manufacturing processes, using metals and plastics. final product in situ design brief process change
GLASSCOOL how do introduce a new way to cool your beverage? WATER -- tap water is not necessarily safe, and many homes or places of businesses do not own a filtering system installed for general use (such as when freezing ice cubes) WATER IN USE -- When drinking juice or alcohol, ice serves as a coolant-- but when it melts, it ends up diluting your drink. WATER IN SITU -- the office, and the more exclusive bars, are places with entrenched cultural habits. This incorporates decor as well as drinking habits. In the US, this means drinks are diluted with water, a shame for good whiskey GlassCool is my first foray into a full product manufacturing, from conception to implementation. I chose to tackle American drinking habits. More specifically, American drinking habits where it is most entrenched with social cues. design brief process change
GLASSCOOL product development with intent to change press fitting wood turning casting the sewing machine the foundry the lathe the mill design brief process change
GLASSCOOL the product that defined me as a maker the container is filled with ice, or filled with water and frozen the neoprene sleeve allows for easy handling, even when very cold the segmented, walnut/bloodwood ring provides the needed touch to move from industrial to a more refined parlor style a silicone ring in the base provides a surface to seal the container, so that the cast aluminum base provides a as the ice melts, it maintains its sturdy registration for the container temperature without spilling design brief process change
PILLBOX (take a picture of How can I live my life the way Im used to, and still introduce a new behavior? brushing teeth @ marias?) original prompt by Craig Milroy (ME318): Find an open-ended user narrative to innovate around, and design an injection molded product, and then CNC the aluminum mold to spec. a users purse contents design brief process change
PILLBOX how do help someone remember pills without asking them to step out of their normal routing? patient current medical solutions Ill just forget But what do I do when I travel? Its so much easier when my wife reminds me For me, this came at a very poignant moment in my familys life, when my father battled cancer; as forgetful as he is, he has to now take pills every day for the rest of his life. I spoke to many others in the area who have had to introduce new behaviors, and many that have found workarounds that work for them. design brief process change
PILLBOX prototyping with intent to manufacture concepts CAD machining I looked for the best case scenario for taking medication (with water & food) I looked for moments in a day that were consistent (morning activities) I looked for habits that were already formed (brushing your teeth) And then I looked at how that injection molding machine works... design brief process change
PILLBOX the project in which I learned to respect the power of behavior-minded design, and the intricacies of injection mold manufacturing. PillBox clasps around your toothbrush, ready for a pre- or post-meal intake. Small and light, it fits in your travel accessories, in your briefcase, and anywhere you may normally store your toothbrush design brief process change
PRESENTOOL How can presenting information be more intuitive, and more natural? Students interact with digital interfaces starting from an increasingly young age, and digital media plays a central role in presentations as early as middle school. And yet there currently are less than stellar tools available to students to take advantage of them. design brief process change
PRESENTOOL how do you reinvent a tool that has a strong industry standard? today tomorrow ? Logitech速 is a leader in accessories for the desktop computer and mobile communication. Their question to us: What is the next generation of remote controls for digital presentations? design brief process change
PRESENTOOL identifying market opportunities and designing around specific use-contexts pain points (unnatural stance) (impaired movement) (impaired interaction) Im worried Ill look awkward I cant move like I want to I am used to sharing cool things with my laptop; a presentation isnt the same what do you use at home? revolutions in (newer presentation formats) (multiple sources) (interactive elements) digital presentations new presentation tools such as prezi allow for todays middle schoolers have a different frame expandable canvases of references than what I grew up with. Technology delivers an increasingly interactive PREZI and increase control in experience. presentation flow, motion Academica is notoriously slow to catch up to these new behaviors. and other visual cues Todays middle schoolers have a different frame of references than what I grew up with. Technology delivers an increasingly interactive experience. Academia is notoriously slow to catch up to these new behaviors. design brief process change
PRESENTOOL the first exercise in working for a corporate client laser comes out straight from back of tool, mimicking a natural hand motion top layer changes functionality of tool [laser pointer] [pen tool] [cursor] controls mirror those of traditional presentation tools | [pause] [forwards] [backwards] Grip provides a comfortable, secure hold while also allowing presenter to have full use of hands in the event of props and engaging motions USB connection means a wireless link to a laptop design brief process change
PDSA PRODUCT DESIGN STUDENT ASSOCIATION STANFORD How can student services better connect to the students? The Product Design Student Association was revived this past year, in an attempt to provide services to Product Design students who at times feel lost within the cross-disciplinary depths of our studies. design brief process change
PDSA how do you get designers, who all agree they should work together, to actually do so? The biggest milestone personally, was trying to tease out how to successfully implement an entirely new approach and understanding of group organization and management. This included learning new management tools (such as Asana). design brief process change
PDSA developing solutions grounded in a real understanding of the problem understand the demographic understand the possibilities understand the resources What I had not realized was how difficult it is to get a group of people to actively engage with you, especially when they themselves understand the principles with which you are trying to convince them. It is difficult to realize you yourself are not, in fact, living out the very strategies you apply to your work. design brief process change
PDSA a fresh start in an ongoing process of honing what creative collaboration means In the end, it was a year of workshops, strategies, and a lot of waiting. Feedback and renewed energy promise an exciting and even more successful 2012-2013 effort. design brief process change
Ariana Koblitz Please do not hesitate to contact me with any further questions. ariansky@gmail.com For a brief overview of other past projects, take a look through arianakoblitz.squarespace.com/archive Ariana Koblitz -- Stanford University Product Design | ariansky@gmail.com | 310 384 7864

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Ariana Koblitz Case Studies of Past Projects

  • 1. ARIANA KOBLITZ Quick Guide to Past Projects Stanford University -- Product Design 2012
  • 2. Ariana Koblitz I am a human-centered designer, honing the ability to bind engineering & user experience design to impact human behavior and experiences for the better GLASSCOOL PILLBOX PRESENTOOL PDSA Ariana Koblitz -- Stanford University Product Design | ariansky@gmail.com | 310 384 7864
  • 3. GLASSCOOL How can my clients, business partners, bar guests be encouraged to chill their whiskey without using ice? original prompt by David Beach (ME203): Design and implement a multi-part product using wide-spread manufacturing processes, using metals and plastics. final product in situ design brief process change
  • 4. GLASSCOOL how do introduce a new way to cool your beverage? WATER -- tap water is not necessarily safe, and many homes or places of businesses do not own a filtering system installed for general use (such as when freezing ice cubes) WATER IN USE -- When drinking juice or alcohol, ice serves as a coolant-- but when it melts, it ends up diluting your drink. WATER IN SITU -- the office, and the more exclusive bars, are places with entrenched cultural habits. This incorporates decor as well as drinking habits. In the US, this means drinks are diluted with water, a shame for good whiskey GlassCool is my first foray into a full product manufacturing, from conception to implementation. I chose to tackle American drinking habits. More specifically, American drinking habits where it is most entrenched with social cues. design brief process change
  • 5. GLASSCOOL product development with intent to change press fitting wood turning casting the sewing machine the foundry the lathe the mill design brief process change
  • 6. GLASSCOOL the product that defined me as a maker the container is filled with ice, or filled with water and frozen the neoprene sleeve allows for easy handling, even when very cold the segmented, walnut/bloodwood ring provides the needed touch to move from industrial to a more refined parlor style a silicone ring in the base provides a surface to seal the container, so that the cast aluminum base provides a as the ice melts, it maintains its sturdy registration for the container temperature without spilling design brief process change
  • 7. PILLBOX (take a picture of How can I live my life the way Im used to, and still introduce a new behavior? brushing teeth @ marias?) original prompt by Craig Milroy (ME318): Find an open-ended user narrative to innovate around, and design an injection molded product, and then CNC the aluminum mold to spec. a users purse contents design brief process change
  • 8. PILLBOX how do help someone remember pills without asking them to step out of their normal routing? patient current medical solutions Ill just forget But what do I do when I travel? Its so much easier when my wife reminds me For me, this came at a very poignant moment in my familys life, when my father battled cancer; as forgetful as he is, he has to now take pills every day for the rest of his life. I spoke to many others in the area who have had to introduce new behaviors, and many that have found workarounds that work for them. design brief process change
  • 9. PILLBOX prototyping with intent to manufacture concepts CAD machining I looked for the best case scenario for taking medication (with water & food) I looked for moments in a day that were consistent (morning activities) I looked for habits that were already formed (brushing your teeth) And then I looked at how that injection molding machine works... design brief process change
  • 10. PILLBOX the project in which I learned to respect the power of behavior-minded design, and the intricacies of injection mold manufacturing. PillBox clasps around your toothbrush, ready for a pre- or post-meal intake. Small and light, it fits in your travel accessories, in your briefcase, and anywhere you may normally store your toothbrush design brief process change
  • 11. PRESENTOOL How can presenting information be more intuitive, and more natural? Students interact with digital interfaces starting from an increasingly young age, and digital media plays a central role in presentations as early as middle school. And yet there currently are less than stellar tools available to students to take advantage of them. design brief process change
  • 12. PRESENTOOL how do you reinvent a tool that has a strong industry standard? today tomorrow ? Logitech速 is a leader in accessories for the desktop computer and mobile communication. Their question to us: What is the next generation of remote controls for digital presentations? design brief process change
  • 13. PRESENTOOL identifying market opportunities and designing around specific use-contexts pain points (unnatural stance) (impaired movement) (impaired interaction) Im worried Ill look awkward I cant move like I want to I am used to sharing cool things with my laptop; a presentation isnt the same what do you use at home? revolutions in (newer presentation formats) (multiple sources) (interactive elements) digital presentations new presentation tools such as prezi allow for todays middle schoolers have a different frame expandable canvases of references than what I grew up with. Technology delivers an increasingly interactive PREZI and increase control in experience. presentation flow, motion Academica is notoriously slow to catch up to these new behaviors. and other visual cues Todays middle schoolers have a different frame of references than what I grew up with. Technology delivers an increasingly interactive experience. Academia is notoriously slow to catch up to these new behaviors. design brief process change
  • 14. PRESENTOOL the first exercise in working for a corporate client laser comes out straight from back of tool, mimicking a natural hand motion top layer changes functionality of tool [laser pointer] [pen tool] [cursor] controls mirror those of traditional presentation tools | [pause] [forwards] [backwards] Grip provides a comfortable, secure hold while also allowing presenter to have full use of hands in the event of props and engaging motions USB connection means a wireless link to a laptop design brief process change
  • 15. PDSA PRODUCT DESIGN STUDENT ASSOCIATION STANFORD How can student services better connect to the students? The Product Design Student Association was revived this past year, in an attempt to provide services to Product Design students who at times feel lost within the cross-disciplinary depths of our studies. design brief process change
  • 16. PDSA how do you get designers, who all agree they should work together, to actually do so? The biggest milestone personally, was trying to tease out how to successfully implement an entirely new approach and understanding of group organization and management. This included learning new management tools (such as Asana). design brief process change
  • 17. PDSA developing solutions grounded in a real understanding of the problem understand the demographic understand the possibilities understand the resources What I had not realized was how difficult it is to get a group of people to actively engage with you, especially when they themselves understand the principles with which you are trying to convince them. It is difficult to realize you yourself are not, in fact, living out the very strategies you apply to your work. design brief process change
  • 18. PDSA a fresh start in an ongoing process of honing what creative collaboration means In the end, it was a year of workshops, strategies, and a lot of waiting. Feedback and renewed energy promise an exciting and even more successful 2012-2013 effort. design brief process change
  • 19. Ariana Koblitz Please do not hesitate to contact me with any further questions. ariansky@gmail.com For a brief overview of other past projects, take a look through arianakoblitz.squarespace.com/archive Ariana Koblitz -- Stanford University Product Design | ariansky@gmail.com | 310 384 7864