Este documento presenta los conceptos clave del modelo de personas de Alan Cooper para el dise?o centrado en el usuario. Explica que las personas son modelos de los usuarios finales que incluyen sus metas, comportamientos y contexto. Describe tres tipos de metas de usuario - experiencia, finales y de vida - y cómo estas influyen en la creación de escenarios narrativos. También cubre los diferentes tipos de personas y la importancia de enfocarse en una persona primaria por interfaz. El objetivo es entender profundamente a los usuarios para crear productos que satisf
The document discusses personas in product design. It begins by defining a persona as a representative profile of a customer base that focuses on how a particular profile uses an application in context. It notes personas are based on real user behaviors and goals but are not actual people. The document then discusses the history of personas stemming from Alan Cooper's work designing programs for specific people. It provides examples of Cooper's personas and how he used them. The document also discusses debates around personas and arguments for and against them. It concludes by providing tips on creating effective personas through user research and examples from companies like PayCycle, MindKey, WaMu, and Workday.
The document discusses the importance of designing with personas to maintain user focus and team alignment in product development. It emphasizes that personas help synthesize user data, guide research, and improve design decisions by understanding user needs and behaviors. The case study of WordPress.com illustrates how personas can be created and utilized effectively through various tools and methods.
The 2017 Design in Tech Report emphasizes computational design as a critical factor in tech growth, highlighting the shift from classical to inclusive design practices. It notes the increasing value of design in tech industries, with a significant rise in opportunities for designers and design leaders within major firms and venture capital. The report also addresses the need for hybrid talent that combines design acumen with engineering skills, reflecting a broader trend of incorporating design thinking into business education.
This document discusses how to deliver delight to users through innovation. It notes that innovation often looks stupid at first. True innovation delights users and attracts their attention in this new economy where attention is the currency. The document encourages focusing on empowering hands-on innovation that aims high, while also recognizing that change takes time and this work is difficult but should be fun. Management must support innovation by not doing stupid things. The document concludes by thanking the reader.
What I learned at Cooper U about Design ResearchSolutionStream
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This document summarizes a presentation by Alan Cooper on user experience design. It discusses Cooper's background and experience in software development. Key points from Cooper discussed include the importance of user-centered design and avoiding assumptions about what users want. The presentation then covers topics like conducting research on users and stakeholders, creating personas to represent different user types, developing scenarios to showcase how personas would interact with a product, and using frameworks like user flows and wireframes to guide interface design based on research. The overall message is that understanding users through research methods like personas and scenarios is essential for developing products with good user experiences.
Storyboards for the Matrix were created through hundreds of illustrations to plan the elaborate visual style of the film. Comic book artists Steve Skroce and Geof Darrow traveled from Canada and France respectively to California to spend three months working closely with directors Larry and Andy Wachowski, mapping out the film through illustrations.
The document discusses creating personas for accessible user experience (UX) design that incorporate people with disabilities. It provides examples of 8 personas with different abilities, aptitudes, attitudes, assistive technologies, and demographic information. The personas are meant to help designers consider a diverse range of users and their specific needs during the design process to create more inclusive and accessible experiences.
Bethany Michels' portfolio showcases her academic work from the University of Virginia and University of Kentucky. The selected projects represent her work from 2021-2025.
Discovery… it’s more than just finding a piece of information to complete a specific task. It’s more than just search… it is uncovering the unexpected, the “aha!” moment, or the deeper story behind a familiar subject. It is an experience – the user experience – within a digital space.
This presentation begins by looking at some design examples within the cultural heritage domain that are crafted to foster and encourage curiosity, leading to discovery. Examples draw on different subjects, particularly ones that blend content from different genres and countries. We will unpack design approaches that deliberately invite curiosity and “horizontal navigation” through different information paths. Then, we will look more closely at some techniques that UX designers can use to shape these experiences, such as how to leverage the user’s context of use, how to integrate cultural contexts, and how to gracefully find meaning in large scale data sets.
Guildford Flames Adam Long Helmet Design Challenge 2025Tom Hutchinson
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This is my submission for the 2025 Guildford Flames Goaltender Helmet Design Competition for Adam Long. This presentation goes over the different design elements I incorporated into my design of the helmet and justifies what was chosen. It also includes comprehensive views of the helmet from all three side which were to be edited in accordance to the brief.
Ideo on friction - resource to aid you in that processvikram sood
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It’s natural for business leaders to avoid friction at all costs. When left
unchecked, friction can be costly, both in terms of money and morale.
For large organizations seeking to diversify their offer by building a new venture, there’s often tension between the parent company and the fledgling. The new venture holds potential rewards, but also potential risk, as it introduces new models, metrics, and norms.
But what if you could harness the kinetic energy that friction causes, and use it to catapult your venture toward success? In the right conditions, friction can show you the difference between how you’ve been operating, and how you need to be.
This resource was created to aid you in that process. The cards in this deck introduce nine common frictions that arise when building new ventures, how each could derail you, and how someone else has used them to fuel success.
At The Lifestyle Editor, founder Moushumi Khara is redefining what it means to dress with purpose. Known for her timeless style philosophy, Moushumi combines years of fashion expertise with an intuitive understanding of personal expression. One of her standout services—Colour analysis Singapore—helps clients discover the shades that naturally enhance their features, creating a wardrobe that feels authentic, confident, and effortlessly elegant. Her fashion legacy lies in guiding clients away from fleeting trends and toward styles that last a lifetime. Through curated styling, personalised consultations, and a deep understanding of colour psychology, The Lifestyle Editor has become a trusted name in Singapore's fashion space. With Moushumi Khara leading the way, experience how colour and style can work in harmony to reflect your true self.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
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The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
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The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
Bethany Michels' portfolio showcases her academic work from the University of Virginia and University of Kentucky. The selected projects represent her work from 2021-2025.
Discovery… it’s more than just finding a piece of information to complete a specific task. It’s more than just search… it is uncovering the unexpected, the “aha!” moment, or the deeper story behind a familiar subject. It is an experience – the user experience – within a digital space.
This presentation begins by looking at some design examples within the cultural heritage domain that are crafted to foster and encourage curiosity, leading to discovery. Examples draw on different subjects, particularly ones that blend content from different genres and countries. We will unpack design approaches that deliberately invite curiosity and “horizontal navigation” through different information paths. Then, we will look more closely at some techniques that UX designers can use to shape these experiences, such as how to leverage the user’s context of use, how to integrate cultural contexts, and how to gracefully find meaning in large scale data sets.
Guildford Flames Adam Long Helmet Design Challenge 2025Tom Hutchinson
?
This is my submission for the 2025 Guildford Flames Goaltender Helmet Design Competition for Adam Long. This presentation goes over the different design elements I incorporated into my design of the helmet and justifies what was chosen. It also includes comprehensive views of the helmet from all three side which were to be edited in accordance to the brief.
Ideo on friction - resource to aid you in that processvikram sood
?
It’s natural for business leaders to avoid friction at all costs. When left
unchecked, friction can be costly, both in terms of money and morale.
For large organizations seeking to diversify their offer by building a new venture, there’s often tension between the parent company and the fledgling. The new venture holds potential rewards, but also potential risk, as it introduces new models, metrics, and norms.
But what if you could harness the kinetic energy that friction causes, and use it to catapult your venture toward success? In the right conditions, friction can show you the difference between how you’ve been operating, and how you need to be.
This resource was created to aid you in that process. The cards in this deck introduce nine common frictions that arise when building new ventures, how each could derail you, and how someone else has used them to fuel success.
At The Lifestyle Editor, founder Moushumi Khara is redefining what it means to dress with purpose. Known for her timeless style philosophy, Moushumi combines years of fashion expertise with an intuitive understanding of personal expression. One of her standout services—Colour analysis Singapore—helps clients discover the shades that naturally enhance their features, creating a wardrobe that feels authentic, confident, and effortlessly elegant. Her fashion legacy lies in guiding clients away from fleeting trends and toward styles that last a lifetime. Through curated styling, personalised consultations, and a deep understanding of colour psychology, The Lifestyle Editor has become a trusted name in Singapore's fashion space. With Moushumi Khara leading the way, experience how colour and style can work in harmony to reflect your true self.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
?
The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
?
The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
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The document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report – by HubspotMarius Sescu
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The State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
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The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
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The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
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Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
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PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
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This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
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The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
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The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHub
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The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
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The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
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1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.