Ama Pdx Tweetshop
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The document discusses Twitter and how it can be used by brands and individuals. It provides an overview of Twitter, including what it is, how it works, and some key statistics about its growth and reach. It then discusses how different groups like brands, salespeople, agencies, and bloggers can use Twitter to engage with customers, share content, and build their personal brand. Finally, it briefly mentions some methods of engagement on Twitter like mentions, retweets, direct messages, and hashtags, as well as tools that can make using Twitter easier.
Ama Pdx Tweetshop
- 1. Portland AMA TweetshopDavid Veneski@dveneski
- 2. A word from Barry Judge, CMO Best BuyYoure a part of the conversation, a part of what is being said about your brand. You dont get to tell customers what they get to think anymore
- 3. What is Twitter? Twitter is a free social networking and micro-blogging service that allows users to send text-based updates of 140 characters long (Tweets) to their network of followers
- 4. It is a way to instantly connect and share
- 5. Twitter is also another technology platform that is going to have marketers thinking about the impact of social media on their brand101011111212112233445566778899Twitter: the basicsAwarenessOpinion Forming:Why Buy IntelResearch:Buy NowPurchase:Buy the bestThe number of people thisaccountisfollowing
- 6. The number of people whofollowthisaccount
- 7. Total tweets or updates
- 9. @britopian: other peoples tweets that referenced my username
- 10. Direct Messages: private messages
- 13. Trending Topics: who is talking about what right now
- 14. RSS: other people can subscribe this twitter feed
- 15. The feed
- 16. Highlights on rollover. You can either reply or favoriteREACH & EXPONENTIAL GROWTH ON TWITTERGrowth: Twitter grew over 131% in Unique Users from February 2009 to March 2009 and is reaching approx. 23 Million Unique visitors in June 2009 (source: Compete)Reach: Twitter passed the NY Times for unique visitors in April and is approaching CNN.com level of traffic (source: Compete)
- 17. WHOS USING TWITTER? You might be surprised
- 18. Why/How would I use it? Brand: See what customers are saying, direct pulse on campaigns, CRM Tool, competitive analysis, news management, targeted leads, allows a brand to be human and authentic
- 19. Salesperson: See what is being said about brands, see how clients interact with customers, know about launches/news before public, competitive edge, COMMUNICATE
- 20. Agency: See what is being said about brand, direct pulse on campaigns
- 21. Blogger: Content distribution, separate community of followers & loyalists
- 22. Personal Use: Share those random thoughts, find like-minded people, personal brand, get your content out there Methods of engagement@ allows Twitter users to reply to a persons tweet on ones public Twitter feed
- 23. RT (or Re-Tweet) allows users to share the best links, tweets, and gems they find from others while giving them credit
- 24. Direct Message allows users to send private messages to those that are following them
- 25. # (or Hashtag) allows users to identify tweets as a means of organizing them using monitoring tools such as Twitters Trending TopicsTwitter tools to make life easier
- 26. Twitter tools to make life easier