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1. AMERICAN BUSINESS NEGOTIATIONS Tytus Cytowski, Managing Partner AXEL SPRINGER PLUG & PLAY BERLIN, GERMANY April 14, 2014

2. CYTOWSKI LLC Disclaimers  Any US federal tax advice contained in this presentation is not intended to be used, and cannot be used, to avoid penalties under the Internal Revenue Code or to promote, market or recommend any transaction or matter addressed herein.  This material is for informational purposes only and do not constitute advertising, a solicitation, or legal advice and should not be construed as legal advice for any purpose whatsoever.  Information contained herein is not intended to create, and receipt thereof does not constitute formation of, an attorney-client relationship. 1

3. TYTUS CYTOWSKI Attorney at Law EDUCATION • HARVARD LAW SCHOOL (LLM) • WARSAW UNIVERSITY (Mag Iur) EXPERIENCE • STARTUPS • VENTURE FINANCING • LICENSING ADVISOR • STARTUPWISEGUYS (Estonia) • DEFY VENTURES (NYC) GERMAN CLIENTS • SOCIUS LIVE 2

4. HELLO BERLIN!! 3

5. 4 DON’T ASSUME YOU KNOW AMERICANS

6. AMERICAN CULTURE 5

8. CULTURE OF RISK 7

9. COMPETITIVE 8

11. THE “GAME” 10

12. WINNING IS EVERYTHING! 11

13. THE BUSINESS OF AMERICA IS….. 12

14. BUSINESS! 13

15. VERY PRACTICAL 14

16. AMERICANS LOVE CHOICE 15

17. HONESTY & VALUES 16

18. ENTERTAINING & PLAYFUL 17

19. 18

20. EAST COAST 19

21. WEST COAST 20

22. START UP CULTURE 21

23. HELP ME HELP YOU! 22

24. 23

25. GIVE FIRST ASK LATER 24

26. NDA IT DEPENDS 25

27. BUSINESS MEETINGS 26

28. 27

29. 28 BE TRANSPARENT WITH AMERICANS

30. EFFICIENT & FAST 29

31. BUILD RELATIONSHIP 30

32. KNOW WHAT YOU WANT* *STRUCTURED PROCESS IS KEY 31

33. 32 SELL HARD

34. BE EXTRA SEXY 33

35. PUT YOUR CARDS ON THE TABLE 34

36. 35 NO SENTIMENTS

37. GIVE CONTENT 36

38. 37 TELL THEM YOU LIKE THEM

39. NEGOTIATIONS 38

40. GIVE OPTIONS GETTING TO “YES” 39

41. WHAT’S THE PROBLEM 40

42. FOCUS ON BIG PICTURE 41

43. NO NEED TO TALK ABOUT DETAILS 42

44. COMMUNICATION 43

45. LET THEM SPEAK! 44

46. KEEP IT SIMPLE 45

47. ROAD BLOCKS 46

48. EXTRA PUSHY 47

49. SO WHAT! 48

50. WHAT’SYOUR BOTTOM LINE? 49

51. EGO 50

52. THIS IS NOT MARKET 51

53. WE ARE SPECIAL 52

54. 53 GET RESULTS EARLY

55. DEAL FATIGUE 54

56. LONG TERM PARTNERSHIP 55

57. 56

58. CALL THE LAWYERS 57

59. EVERYBODY HAS A LAWYER 58

60. MEMORANDUM OF UNDERSTANDING* *OUTLINE 59

61. ROUGH DRAFT OF DEAL NON BINDING 60

62. CONTRACTS 61

63. VERY DETAILED 62

64. COUNT YOUR FINGERS & MONEY 63

65. DON’T RENEGOTIATE 64

66. CLOSE THE DEAL 65

67. YOU WILL GET SUED IN AMERICA 66

68. DANKE! WWW.CYTLAW.COM 67

69. LIKE US ON FACEBOOK! www.facebook/cytowskillc FOLLOW ON TWITTER @tcytowski 68

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