際際滷

際際滷Share a Scribd company logo

An overview about retail merchandising guidelines

Vishnu Kumar
Vishnu Kumar

The document defines various terms related to product placement on retail shelves, including facings, orientation, category flow, days of supply, and ribbonization. Facings refer to the number of products visible from the front of the shelf, and can be horizontal, vertical, or depth. Orientation is how the product is positioned, such as front-facing, base-facing, or side-facing. Category flow and pack size flow involve grouping similar products together. Days of supply refers to how long the current stock is expected to last. Core and non-core SKUs are important to identify. Ribbonization arranges SKUs by brand and size to make them easier for customers to find.

1 of 5
Download to read offline
Presented By: DL Vishnu Kumar B. Tech || MBA || PGDMM
a) Facings: The front view of a product when kept on the shelf is a facing. b) Horizontal Facings: The number of facings of a SKU placed horizontally on a shelf. c) Vertical Facings: The number of facings of a SKU placed vertically one on top of the other.one on top of the other. d) Depth Facings: The number of facings of a SKU (one behind the other) placed to fill the depth of the shelf. e) Orientation: The position in which the SKU is kept on the shelf, in relation to the product packaging is called orientation.
f) Front orientation: If the SKU is kept with the front of its packaging facing the front of the bay it is front orientation. g) Base orientation: When the SKU is kept on its back with front of its packaging facing the top, it is base orientation. h) Side orientation: When the side of the packaging is visible from the aisle it is referred to as side orientation.the aisle it is referred to as side orientation. i) Category Flow: All products belonging to a category are placed together to increase ease of shopping. j) Pack size/ Package Flow: Within the category one needs to maintain a pack size flow.
k) Days of Supply: Days of supply could be defined as the number of days stock on shelf would last. This is a major parameter on the basis of which the number of facings for each SKU is decided. Ideally a targeted DOS is specified by the client and this is used as one of the criteria while creating the Planogram. l) Core/ Non Core SKUs: Core Skus are classified as extremely essential to a planogram and should be present across all stores,essential to a planogram and should be present across all stores, these Skus need to be specified by the client. m) Ribbonization/ Brand Blocking: Ribbonization is the process of arranging Skus on shelves vertically by brand and horizontally by package size. It is very eye appealing and is easy for the consumers to find brands more quickly.
Thank You For Your Valuable Time & Patience

More Related Content

An overview about retail merchandising guidelines

  • 1. Presented By: DL Vishnu Kumar B. Tech || MBA || PGDMM
  • 2. a) Facings: The front view of a product when kept on the shelf is a facing. b) Horizontal Facings: The number of facings of a SKU placed horizontally on a shelf. c) Vertical Facings: The number of facings of a SKU placed vertically one on top of the other.one on top of the other. d) Depth Facings: The number of facings of a SKU (one behind the other) placed to fill the depth of the shelf. e) Orientation: The position in which the SKU is kept on the shelf, in relation to the product packaging is called orientation.
  • 3. f) Front orientation: If the SKU is kept with the front of its packaging facing the front of the bay it is front orientation. g) Base orientation: When the SKU is kept on its back with front of its packaging facing the top, it is base orientation. h) Side orientation: When the side of the packaging is visible from the aisle it is referred to as side orientation.the aisle it is referred to as side orientation. i) Category Flow: All products belonging to a category are placed together to increase ease of shopping. j) Pack size/ Package Flow: Within the category one needs to maintain a pack size flow.
  • 4. k) Days of Supply: Days of supply could be defined as the number of days stock on shelf would last. This is a major parameter on the basis of which the number of facings for each SKU is decided. Ideally a targeted DOS is specified by the client and this is used as one of the criteria while creating the Planogram. l) Core/ Non Core SKUs: Core Skus are classified as extremely essential to a planogram and should be present across all stores,essential to a planogram and should be present across all stores, these Skus need to be specified by the client. m) Ribbonization/ Brand Blocking: Ribbonization is the process of arranging Skus on shelves vertically by brand and horizontally by package size. It is very eye appealing and is easy for the consumers to find brands more quickly.