This document analyzes how different brands cater to the various levels of Maslow's hierarchy of needs. It provides examples of brands that target physiological needs like food and sleep. Other brands discussed aim to fulfill safety and security needs. Additional brands mentioned are focused on love and belonging needs as well as esteem needs. The highest level of self-actualization needs are addressed by brands encouraging achieving one's full potential and overcoming fears.
1 of 13
Downloaded 10 times
More Related Content
Analysis of brands catering to different needs according to Maslow's Hierarchy of Needs
1. Analysis of Brands Focusing
on Different Needs according
to Maslows Hierarchy of
Needs
By: Anirban, Saunak ,Sourin, Raj Kumar, Saiteja, Meghna, Shweta
Group H
Brand Management