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APMA WebWorkshop

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alan jones
alan jones

Some advice from a three hour workshop for the Australian Pilates Method Association in Melbourne October 2011.

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WebWorkshop Online marketing and business for Pilates professionals
Before we begin Im very old
Before we begin http://about.me/alanjones Im very old
Before we begin http://about.me/alanjones http://www.slideshare.net/bigyahu Im very old
Before we begin http://about.me/alanjones http://www.slideshare.net/bigyahu Im very old Chief Hindsight Of鍖cer
Online booking Google Calendar Timebridge Tungle GetMeInForm.com MindBodyOnline.com
Online booking Google Calendar Timebridge Tungle GetMeInForm.com MindBodyOnline.com
GetMeInForm.com
GetMeInForm.com
GetMeInForm.com
Receipts
Bill payment - Billstrust
Accounting and book keeping MYOB SAASU Xero
Accounting and book keeping MYOB SAASU Xero
Accounting and book keeping MYOB SAASU Xero
Xero
Email newsletters MailChimp CampaignMonitor
Email newsletters MailChimp CampaignMonitor
APMA WebWorkshop
Building a web form with Wufoo
used to be blogs, now they make websites Posterous Tumblr Both free, both let you have your own domain name Create new blog posts by email Multi-user, custom designs
What is online advertising? What is a text ad? What is a banner ad? What is a video ad?
SEO & SEM Search Engine Optimisation Search Engine Marketing
Search Advertising Yahoo! Search Marketing Google AdWords
Can you 鍖nd the ads?
APMA WebWorkshop
Facebook Page Within three months, PilatesScene.com was receiving 3x more traf鍖c from its Facebook Page than any other source.
Time to 50M users Printing press - hundreds of years Radio - 38 years TV - 13 years Web - 4 years
Time to 50M users Printing press - hundreds of years Radio - 38 years TV - 13 years Web - 4 years i Facebook - 100M users n <9 month s
Top Australian TV audiences, by share 1.Diana Spencer's funeral 1997 6.LA Olympic opening ceremony 1984 2.Wedding of Charles and Diana 1981 7.The Sound of Music first TV showing 1977 3.Olympic opening and closing ceremonies 2000 8.Boxing: Rose v Rudkin 1969 4.Cathy Freeman's Olympic gold run 9.The World Of The Seekers 1968 2000 10. Roots miniseries, 1977 5.Olympic swimming events 2000 None screened in the last decade!
Facebook reaches half of Australia
49.99% of reaches half of Australia Facebookall Australians use Facebook each month (Aug 2011)
49.99% of reaches half of Australia Facebookall Australians use Facebook each month (Aug 2011) Roughly 50-50 male-female
49.99% of reaches half of Australia Facebookall Australians use Facebook each month (Aug 2011) Roughly 50-50 male-female Grew 855,000 last month
49.99% of reaches half of Australia Facebookall Australians use Facebook each month (Aug 2011) Roughly 50-50 male-female Grew 855,000 last month Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%)
49.99% of reaches half of Australia Facebookall Australians use Facebook each month (Aug 2011) Roughly 50-50 male-female Grew 855,000 last month Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%) Ye ar to Feb, Australian Twitter audie nce grew 1,300%
Social media at work Employees allowed recreational internet at work are 9% more productive (<20% of total hours) University of Melbourne 2011
Best practice This is a personal Follow the people who medium. Communicate tweet about you/your like a person, not an organisation organisation. You dont have to Start conversations by respond asking questions You dont have to Twitter versus respond in this medium Facebook: news versus current affairs If it gives you pause pause.
Great tools Hootsuite - group Facebook and Twitter management Skitch - quick, simple screen grabber Bit.ly - shorten an URL, track who clicked on it UserVoice - great lightweight platform for community engagement
Facebook Ads
How to make your own ads Advertise bene鍖ts, not features How you make your clients feel, what problems you solve, what you enable them to do Advertise your services not your business name
How to make your own ads For visuals, choose tight shots of attractive faces Big eyes, mouth, lots of contrast No extreme Pilates equipment poses No ballerinas
How to make your own ads Create a clear call to action; Click now to 鍖nd out more Call now to book a free introductory session
How to make your own ads Who to turn to if youd like someone else to make your ads www.rightbanners.com Flickr Creative Commons search iStockPhoto.com
Thanks for coming http://www.slideshare.net/bigyahu http://about.me/alanjones alan@thenewagency.com.au

More Related Content

APMA WebWorkshop

  • 1. WebWorkshop Online marketing and business for Pilates professionals
  • 2. Before we begin Im very old
  • 3. Before we begin http://about.me/alanjones Im very old
  • 4. Before we begin http://about.me/alanjones http://www.slideshare.net/bigyahu Im very old
  • 5. Before we begin http://about.me/alanjones http://www.slideshare.net/bigyahu Im very old Chief Hindsight Of鍖cer
  • 6. Online booking Google Calendar Timebridge Tungle GetMeInForm.com MindBodyOnline.com
  • 7. Online booking Google Calendar Timebridge Tungle GetMeInForm.com MindBodyOnline.com
  • 12. Bill payment - Billstrust
  • 13. Accounting and book keeping MYOB SAASU Xero
  • 14. Accounting and book keeping MYOB SAASU Xero
  • 15. Accounting and book keeping MYOB SAASU Xero
  • 16. Xero
  • 17. Email newsletters MailChimp CampaignMonitor
  • 18. Email newsletters MailChimp CampaignMonitor
  • 20. Building a web form with Wufoo
  • 21. used to be blogs, now they make websites Posterous Tumblr Both free, both let you have your own domain name Create new blog posts by email Multi-user, custom designs
  • 22. What is online advertising? What is a text ad? What is a banner ad? What is a video ad?
  • 23. SEO & SEM Search Engine Optimisation Search Engine Marketing
  • 24. Search Advertising Yahoo! Search Marketing Google AdWords
  • 25. Can you 鍖nd the ads?
  • 27. Facebook Page Within three months, PilatesScene.com was receiving 3x more traf鍖c from its Facebook Page than any other source.
  • 28. Time to 50M users Printing press - hundreds of years Radio - 38 years TV - 13 years Web - 4 years
  • 29. Time to 50M users Printing press - hundreds of years Radio - 38 years TV - 13 years Web - 4 years i Facebook - 100M users n <9 month s
  • 30. Top Australian TV audiences, by share 1.Diana Spencer's funeral 1997 6.LA Olympic opening ceremony 1984 2.Wedding of Charles and Diana 1981 7.The Sound of Music first TV showing 1977 3.Olympic opening and closing ceremonies 2000 8.Boxing: Rose v Rudkin 1969 4.Cathy Freeman's Olympic gold run 9.The World Of The Seekers 1968 2000 10. Roots miniseries, 1977 5.Olympic swimming events 2000 None screened in the last decade!
  • 31. Facebook reaches half of Australia
  • 32. 49.99% of reaches half of Australia Facebookall Australians use Facebook each month (Aug 2011)
  • 33. 49.99% of reaches half of Australia Facebookall Australians use Facebook each month (Aug 2011) Roughly 50-50 male-female
  • 34. 49.99% of reaches half of Australia Facebookall Australians use Facebook each month (Aug 2011) Roughly 50-50 male-female Grew 855,000 last month
  • 35. 49.99% of reaches half of Australia Facebookall Australians use Facebook each month (Aug 2011) Roughly 50-50 male-female Grew 855,000 last month Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%)
  • 36. 49.99% of reaches half of Australia Facebookall Australians use Facebook each month (Aug 2011) Roughly 50-50 male-female Grew 855,000 last month Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%) Ye ar to Feb, Australian Twitter audie nce grew 1,300%
  • 37. Social media at work Employees allowed recreational internet at work are 9% more productive (<20% of total hours) University of Melbourne 2011
  • 38. Best practice This is a personal Follow the people who medium. Communicate tweet about you/your like a person, not an organisation organisation. You dont have to Start conversations by respond asking questions You dont have to Twitter versus respond in this medium Facebook: news versus current affairs If it gives you pause pause.
  • 39. Great tools Hootsuite - group Facebook and Twitter management Skitch - quick, simple screen grabber Bit.ly - shorten an URL, track who clicked on it UserVoice - great lightweight platform for community engagement
  • 41. How to make your own ads Advertise bene鍖ts, not features How you make your clients feel, what problems you solve, what you enable them to do Advertise your services not your business name
  • 42. How to make your own ads For visuals, choose tight shots of attractive faces Big eyes, mouth, lots of contrast No extreme Pilates equipment poses No ballerinas
  • 43. How to make your own ads Create a clear call to action; Click now to 鍖nd out more Call now to book a free introductory session
  • 44. How to make your own ads Who to turn to if youd like someone else to make your ads www.rightbanners.com Flickr Creative Commons search iStockPhoto.com
  • 45. Thanks for coming http://www.slideshare.net/bigyahu http://about.me/alanjones alan@thenewagency.com.au

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