Apple
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Apple is a technology company known for personal computers like the Mac, as well as consumer electronics including the iPod, iPhone, iPad and Apple Watch. Founded in 1976, Apple is headquartered in Cupertino, California and has over 115,000 employees. While competitors include Samsung, Microsoft and Android manufacturers for smartphones and computers, Apple maintains a loyal customer base and strong financial performance through innovative products and marketing.
Apple
- 2. ABOUT APPLE Apple is a promient hardware and software company best known for its series of personal computer, the i-pod and its innovative marketing strategies for its produts. Apple is an american multinational technology company
- 3. INDUSTRY Computer hardware Computer software Consumer elechntics Digital distribution
- 4. FOUNDERS FOUNDED:- Aprial-1-1976, in cupestiao, california. U.S. FOUNDER:- Steve jobs, Stevw nozhirk, Ronald wagne HEAD QUEARTERS:- apple computer, cuperhno, california U.S. PRODUCRS:- Mac-pad, i-phone, i-pod apple, watch apple,t.v NO. OF EMPLOYEES:- 1,15,000
- 5. COMPETITORS SMART PHONES:- Samsung, Nokia, Google, Sony, Blackberry COMPUTERS:- Microsoft, Toshiba, Acer, Dell, Hp I-PAD:-Samsung, Htc, Sony, Dell, Hp
- 6. HISTORY The Idea for apple computer was born in 1974 The first computer was sold in 1976 The macintosh was introduced in 1985 Apple introduced all-in-one THE MAGIC Also apple unveiled the I BOOK Macintosh performa in 1996(in dark ages) I mac 17 apple source in 2002 Ipod 3nd gen in 2004
- 7. VISION&MISSION VISION STATEMENT We are commited in producing high quality products and providing high quality service thus setting high industry standards for other competitors MISSION STATEMENT Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.
- 8. HISTORY Ibook laptop (sabine)2005 ipod touch (azreol) 2006 Imac.24(serenity)2007 Macbook pro (athena)2008 Iphone 3Gs 2009 Ipad 2010 Imac27(xander),ipad 2,iphone 4s Iphone
- 11. SWOT STRENGTHS Faithful customers Apple is leading innovator in mobile divece technology Strong financial performance ($10,000,000,000. cash, gross profit margin 43.9% and no debt) Brand reputation
- 12. SWOT WEAKNESS High price Decreasing market share Future change in management Long term gross margin decline
- 13. SWOT OPPORTUNITIES High demand of i-pad mini and i-phone5 I tv launch Growth of tablets and smartphones markets Strong growth of mobile advertising market
- 14. SWOT THREATS Rapid technological change Tax increasing Rising pay levels for foxconn workers Strong dollar
- 15. PROFITS Apple makes 92% of all smart phones profits three years age apple make 73% of all profits in the small phones sectors, despite just having perfect of global hand set sales
- 16. STRATEGY Strategy planning is the managerial process of maintaining after between the organization and objectives and resources and the evolving market opportunites Apple goals and objectives are the main resources that has contributed towards the success of this of this company