You win! Applying gamification to user assistance
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ºÝºÝߣs from UAEurope 11 conference: You win! Applying Gamification to User Assistance. For more information on applying gamification to technical communication and other documentation strategies, feel free to contact me.
You win! Applying gamification to user assistance
- 1. You Win! Applying Game Theory to User Assistance Ellis Pratt Cherryleaf
- 2. Who I am What is gamification? Why include it? Examples of games in User Assistance Limitations Summary
- 3. About Me
- 4. Director of Cherryleaf Technical Writing Services Company We offer: Projects Training Recruitment
- 6. What is gamification? Use of game mechanics & rewards in non-games
- 7. Games are not always obvious Frequent flyer points Badges and stickers Google AdWords Groupon.com
- 9. Features of a game A goal Rules A feedback system & Voluntary participation.
- 10. Features of a game Desired behaviour Leaderboard Challenges Participation & Fun.
- 11. Why include it?
- 12. Games are massively popular wiki? A. Wikipedia popular wiki? A.
- 13. Games engage users Affective learning Attention economics
- 14. Examples
- 15. Goals & Challenges Atlassian Dragon Quest Microsoft Ribbon Hero 2
- 17. Is it a game? A goal ✔ Rules ? A feedback system ✘ Voluntary participation ✔ Desired behaviour ✔ Leaderboard ✘ Challenges ✔ Participation ✔ Fun ?
- 18. Atlassian Dragon Quest 616 T-shirts served 1 per working day
- 19. Atlassian Dragon Quest 4 Twitter unique users/day
- 20. Ribbon Hero 2
- 21. Is it a game? A goal ✔ Rules ✔ A feedback system ✔ Voluntary participation ✔ Desired behaviour ✔ Leaderboard ✔ Challenges ✔ Participation ✔ Fun ✔
- 22. Points, badges and leaderboards Adobe MadCap Software
- 25. Is it a game? A goal ✘ Rules ✘ A feedback system ✔ Voluntary participation ✔ Desired behaviour ✔ Leaderboard ✔ Challenges ✘ Participation ✔ Fun ✘
- 26. Taking a unified approach Dropbox
- 28. Is it a game? A goal ✔ Rules ✔ A feedback system ✔ Voluntary participation ✔ Desired behaviour ✔ Leaderboard ✘ Challenges ✔ Participation ? Fun ?
- 29. Limitations
- 30. Limitations Time & skills needed to create a game People will game the system You can do evil
- 31. covered Extrinsic v Intrinsic motivators Types of players User Interface issues Integrating with Support and Training
- 32. Summary
- 33. Summary Games come in many different and unusual forms Games theories are starting to be applied to User Assistance Make the UA element part of a bigger game
- 34. More information
- 35. More information Cherryleaf Newsletter Cherryleaf blog Our ebook