Appodeal general deck
1 like999 views
Appodeal is a programmatic ad mediation solution that engages ad networks in real-time auctions for every ad impression. This allows publishers to maximize their revenue by selling inventory directly to advertisers or through ad networks. Appodeal's solution includes data enrichment of impressions, support for all ad formats, transparent reporting, and tools for customizing monetization strategies.
Appodeal general deck
- 1. Higher eCPM V1.2息 Appodeal, Inc Reduced workload Flexible payment options and terms
- 2. We believe that the mobile ad industry is built in favor of advertisers. Our mission is to bring the power back to mobile app publishers. Our Mission
- 3. Advertising budget cut from 100% to 40% by middle men Programmatic Ad Buying (in favor of advertisers) Advertisers 100% Publishers40% Supply Side Platforms Ad Network Ad Exchange Demand Side Platforms Fee / commissions Fee / commissions Fee / commissions Fee / commissions
- 4. Single static waterfall Hardcoded order of network calls Current Solution: Traditional Mediation (Waterfall) Waterfall managed by ad ops Manual waterfall management / self-service mediation Dynamic Waterfall Automated waterfall management / Managed mediation Outdated Information Based on old data e.g. 1h ago No data enrichment Ad impressions are processed in bulk Programmatic Mediation Auction-based mediation replaces waterfall Ad Network 1 Ad Network 2 Ad Network 3 Waterfall Management
- 5. Static waterfalls Manual management of ads inventory Limited number of demand sources 2nd price in auction Selling in bulk with no data enrichment No transparency Lack of customizations Common Problems Publishers Face
- 6. Appodeal is a programmatic ad mediation solution for mobile publishers that engages ad networks in real-time auction-based competition for every ad impression. What We Do
- 7. Ad format assessment Each format is set up separately with its own waterfall Every ad network has a different payout model and optimization technique Optimal Ad Monetization Strategy Pavel Golubev, CEO of Appodeal, about monetization strategy
- 8. Optimal Ad Monetization Strategy Impressions are grouped into several types - premium, standards and leftovers A separate waterfall is setup for each tier Different networks perform in different way on each type
- 9. Optimal Ad Monetization Strategy Access to private and public marketplace to set up direct programmatic deals with advertisers on the best terms. Multiple price floors are set up to break down inventory into multiple impressions. Auctions are hosted in the background to match higher paying advertiser pacing
- 10. Optimal Ad Monetization Strategy Direct sales to advertisers at fixed CPM. Negotiation of better terms with ad networks and RTB marketplaces. Better revshare can be gained if good volume is offered. This is what optimal ad monetization strategy looks like:
- 11. Optimal Ad Monetization Strategy Programmatic mediation efficiently automates the most critical components of your ad monetization strategy.
- 12. Second request to raise a bid Appodeal: Negotiating Before Selling Pavel Golubev, CEO of Appodeal explains in details:
- 13. Fight for extra revenue by mitigating 2nd price auctions Appodeal: Combat 2nd Price Auctions pays only $3.59 pays $11.23
- 14. All app impressions Appodeal: Data Enrichment Before DATA with Appodeal individual impressions
- 15. Publisher wins by programmatic selling: an opportunity to sell directly to advertisers, through RTB and to ad networks through real time auction with dynamic price floors of data enriched impressions. Programmatic Ad Selling (in favor of publishers)Advertisers Demand Side Platforms Ad Exchange Supply Side Platforms Ad Network Publishers
- 16. Appodeal: All Ad Formats Supported Banners 32050 72890 300x250 Interstitials Video (skippable) Video (non-skippable) NativeVideo (rewarded)
- 17. Maximum Coverage (Ad Networks, RTBs, Advertisers)
- 18. by app by date by country by network by platform (iOS, Android, Amazon) by campaign by ad type + various combinations Transparent Reporting Breakdowns:
- 19. Insights: Powerful Analytics Tool device SDK day and time income sex location education OS (15+ parameters) Deep analytics of user base:
- 20. Segments: Custom Rules Segments: Allow publisher to customize settings based on which segment user belongs to. Metrics allow publisher to group users by different types, categories
- 21. Flexible control over minimal prices in each country. Customizable Price Floors
- 22. DSP can be integrated directly through AppodealX bidder (DSP) Publisher can use DSP URL through Appodeal cross campaign functionality Cross Promotions/DSP Integration OR
- 23. Maximum Coverage Auctions, not waterfalls 2nd price auction mitigation Data enrichment of each impression All ad formats Deep analytics with Insights Cross promotions and DSP integrations Transparent reporting Segments Customized price floors Lets Recap
- 24. Appodeal encompasses show method which automatically selects the most expensive ad type to show; Appodeal is automatically caching the next ad after previous was shown Easy to handle 65K methods error due to libraries compiled in separate dex files that are loaded at runtime (for Android) Appodeal SDK Developers Features
- 25. One SDK - all demand sources backfill any unused ad inventory with in-app promotions and direct ads Integration
- 26. Reach us at: 1 Hallidie Plaza, 2nd floor San Francisco, CA 94102, USA hi@appodeal.com www.appodeal.com angel.co/appodeal facebook.com/appodeal linkedin.com/company/appodeal-inc