�ݺ�ߣ

Editor's Notes

1. We group our research products into two basic areas. The first is monitoring, where we rely on two primary platforms. The first, we call SMART - it stands for Social Media Research and Tracking. It’s taking a list of about 20 key words, and tracking them over time. It’s a statistical report, that lets you know how those terms are appearing online - how many blogs, how many videos posted on you tube, which facebook groups, etc. We also offer a product we call a Knowledge Dashboard, which delivers that same kind of content directly to a single point of entry. It’s great for the corporate executive or CEO who doesn’t have the time to spend digging, but also can’t afford to be caught unaware if their brand is in the middle of blowing up on Twitter. The second major area of research we offer is analytical reporting. This is led by our patented Social Focal group. This is an in-depth analysis of your social media brand. It results in both consumer and community profiles, not terribly different from a PRIZM cluster-style report. Except instead of being based on traditional media, it’s based on social media. We also offer a broader overview we call a Social Media Snapshot, that’s more of a 10-thousand foot view of your brand. If you’ve got a dedicated person on staff who’s going to be implementing a program, something like this might be a good idea to offer some guidance. So depending on what your specific objectives turn out to be, we have a variety of options to get smart quickly to choose from. And that’s where we start to develop our strategy.