If you ever asked any senior management member, Do you want your organization to create breakthrough products and services?, you would always hear a loud affirmative. When quizzed further, How do you intend to do that?, most responses, at best, would be sketchy. That leads to me to the question, Are there ways to make an organization innovative? I firmly believe that if organizations embed certain traits into their culture, THEY CAN BECOME INNOVATIVE What are these traits?