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Catalyzing
Innovation in
an
Organization
..if they embed certain traits into their culture
Organizations can
become Innovative
What are these traits?
油Rise above the
Gravity of Reality
01
Are the big decisions always
taken by the wise ones who
have seen it all and are
seemingly in control of every
situation?
油Rise above the Gravity of Reality01
Most probably NOT
Are they likely to give
a go-ahead to wild
concepts?油
油Rise above the Gravity of Reality01
Itistheoneswhodontknowwhat
theyareattemptingtodo,thatare
mostlikelytoinnovate油because
theyaretheoneswhoare
unconstrainedbythe
GravityofReality.
油Rise above the Gravity of Reality01
Kishor Biyani never
visited a Walmart
store before he
launched
Big Bazaar.油
油Rise above the Gravity of Reality01
Steve Jobs was engulfed with
the thought of bringing the
micro-computer into peoples
homes
油Rise above the Gravity of Reality01
(In the 80s, IBM and HP only
focused on commercial
establishments only, as their
customers)
Elon Musk, by trying to land a
used rocket on a bobbing
platform in the middle of an
ocean, with SpaceX,
油Rise above the Gravity of Reality01
has attempted what senior NASA
scientists, termed as crazy and
impossible.
"Innovation starts
with ignorance
because its never
been done before"
油Rise above the Gravity of Reality
Encourage
Simulation and
Prototyping
02
Does your
organization
penalise failure or
celebrate it?油
Encourage Simulation and Prototyping02
If an organization penalises someone
who has attempted something wild
and futuristic but failed in the
attempt, then it is unlikely that the
same person is ever going to attempt
anything that can be remotely
termed as a breakthrough.
Encourage Simulation and Prototyping02
As a result:
"No one takes a shot油
at creating breakthroughs"
Encourage Simulation and Prototyping02
Understand Users
not just Markets
03
Encourage all attempts
at mining consumer
insights, dont
overemphasize numbers
and standardization.油
Understand Users not just Markets03
Understand users in-
depth, empathize fully
with them, listen to
them and co-create your
offerings with them.油
Understand Users not just Markets03
Try to make what might
sell, dont just sell what
you make
油Rise above the Gravity of Reality
"Define your
油business from the
users perspective
not yours"
Dont ignore the
extreme users
04
All statisticians will tell
you to choose the most
representative sample
for your user analysis.
Dont ignore the extreme users04
Very often, it is the outlier-user
who provides the insight that
makes a product more holistic,
because she/he is the one who
uses the product in extreme
conditions.
Dont ignore the extreme users04
These extreme
conditions are the ones
that make the product
more desirable for the
representative user too.
Dont ignore the extreme users04
Cannibalise your
own products
05
If you dont
cannibalise your
own products,
competition surely
will
Apple chokes off the
sales of its earlier
generation iPhones by
gradually withdrawing
the accessories
Cannibalise your own products05
Having a deep connect
with the user is the key
to always remain
relevant.油
If you want to
"Catalyse Innovation in your Organisation"
connect with me:
/kaustubhdhargalkar01
@kaustubhrd
Kaustubh Dhargalkar
hello@potentialsandpossibilities.com

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Are there ways to make an organization innovative? Catalyzing Innovation in an organization