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Asia Media Corporate Brochure 2008
Asia Media Corporate Brochure 2008
asia
                                           TM




                                      media
Where can I get
a cheap ticket?

                                  Your Preferred Narrowcasting Network

                                                                 R
                                  TransNet Delivers

                                      DIGITAL OUT-OF-HOME ADVERTISING
                                                           R

      How can I best invest           Asia Medias TransNet is the market leader in transit vehicle signage and one of the largest digital
         my savings?                  out-of-home signage network system in Malaysia.

                                      A CAPTIVE AUDIENCE
                                      Due to media clutter and fragmentation, there are fewer audiences that are considered truly
                                                        R
                                      captive. TransNet   is a unique medium that offers compelling programmes to a truly captive
                                      audience -- no channel switching, no DVRs -- maximum impact for your message.

                                      REACH THE UNREACHABLE
                                      Reach a young and vibrant group of audience - 60% of targeted audience are aged 16-34.

                                      HIGH EXPOSURE
                                      Our viewers are exposed to TransNet twice a day, for an average time of 30 minutes per journey.
                                                                             R



           Where can I get the        The daily total of 1 hour is the highest exposure rate for all out-of-home digital signage network. In
         best shopping bargain?       addition viewers are typically exposed a minimum of 5 days a week.

                                      AUDITED AUDIENCE MEASUREMENT
                                      Our audience data is accurate and verifiable. Precise data, via the fareboxes (detailing the total
                                                                                                         R
                                      number of commuters on the buses who are thus exposed to TransNet ), is provided by RapidKL and
                                      TNS Research DEC 2006.
R
                                                                             TransNet

         Advertising Opportunities
1. VIDEO ADVERTISING

        Full Motion, Broadcast Quality Audio and Video (AV).

        Instantly generate top-of-mind awareness.

        Very high recall rates.

        No need for new creation; use your existing TV commercial - : 30s




2. PROGRAM SPONSORSHIP

        Associate your brand with captivating programmes.
asia
                             TM




                         media




                    Your Preferred Narrowcasting Network


                    Moving Entertainment
                                                       LOCAL CONTENT -
                                                       Programmes from top local stations.

                                                       SPORTS CONTENT-
                                                       National sports and highlights.

                                                       HEALTH CONTENT -
                                                       Current and relevant health topics.

                                                       ENTERTAINMENT -
                                                       The latest from the world of entertainment.

                                                       DOCUMENTARY -
                                                       National Geographic, Discovery Channel etc.




  Our Programming
  is Always Fresh
and Compelling !                                                                  U      General viewing for all ages
R
                                                                                                                                TransNet

                                                        Media Advertising

ADVERTISING PLAYBACK MODE
 30 minute cycle basis.
 2 cycles per hour.
 18 operation hours (6:00 ~ 24:00)                                                                                 30                    60
                                                                                0                                   30
                                                                                                                   min
                                                                                                                                          60
                                                                                                                                         min
 36 rotation per day.                                                                                              min                   min

                                                                                            Message appear 2 times per hour

CONTENT SECTION MODE




                                                                                                                                               30
 Sample of Mix - Programming for one week.                                                                                                     AVERAGE JOURNEY
 4 time bands per day.

             Time         Day 01          Day 02          Day 03          Day 04          Day 05          Day 06            Day 07

           0600-1000

                                                                                                                                                Minutes
                          Humour          Humour          Humour          Humour          Humour          Humour           Humour
            (4 Hours)       01              02              03              04              05              06               07


           1000-1400       Local &         Local &         Local &         Local &         Local &         Local &          Local &
            (4 Hours)   Entertainment   Entertainment   Entertainment   Entertainment   Entertainment   Entertainment    Entertainment
                              01              02              03              04              05              06               07

           1400-1800       Sport           Sport           Sport           Sport           Sport           Sport             Sport
            (4 Hours)       01              02              03              04              05              06                07


           1800-2400    Documentary     Documentary     Documentary     Documentary     Documentary     Documentary      Documentary
            (6 Hours)       01              02              03              04              05              06               07
asia
        TM




    media




Your Preferred Narrowcasting Network


Audio & Visual
 HOW IT WORKS
 HOW IT WORKS
                2 units of 19 glare-free LCD screens on each coach.

                Optimised screen and seat configuration enables viewing for commuters
                from all angles.

                System includes high-quality speakers throughout the vehicle.

                Advertising and programming are transmitted automatically to the vehicle
                via the Internet using a wireless network.




                                 Optimised Screen and High Quality Speaker


                                   LCD2
                    LCD1




             19 LCD screens installed on each bus            Surround speakers that covers
                       for the audience.                  a wider range of angle for the audience.
R
                                                                               TransNet

                                 Upload Technology

Flexible Update
 Advertising and programming is transmitted automatically to the vehicle via the internet by
 using wireless network.
 Optional method: Direct to the point (DTTP).
 Update scheduled by weekly basis.




                                                                                 OR




                                           Edit & Scheduling
                                               at central
asia
         TM




     media




Your Preferred Narrowcasting Network


Facts & Figures
 acts
    July 2007 Facts:
    Average tickets sold daily : 200,029 (RapidKL official data)
       Tickets are sold as daily travel passes.
       Majority of commuters travel to and from their destinations.
    Assumptions:
       Unique commuters per month - 200,029 x 30 days = 6,000,000
       Minimum number of commuters - 200,029 x 30days x 2 rides per day =12,000,000+
    Limitations
       Excluding monthly travel card holders
       Excluding multiple ticket purchase on same people
       Excluding multiple rides by same person

     1,600                                                      No of tickets sold - RAPIDKL Bus
                                            07
     1,400                                                      Latest 3 months figure
     1,200                                                      (All services)    Jun 07       Jul 07     Aug (1-12)
                                                                      Pax        5,146,393   5,892,213    2,407,868
                                                          06     Daily Avg       171,546     190,071      200,656
     1,000

       800                                                       Week 6-12 Aug 07:
                                                                 Total pax = 1,400,201; Avg daily = 200,029
       600

       400

       200


              Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec                     Source from Rapid KL, Sept 2007.
R
                                                                                     TransNet

                                                          Bus Reach

                       1.24 Million
             18% OF KLANG VALLEYS POPULATION TRAVELS ON THE RAPIDKL BUS SYSTEM
                                                         *Source From TNS Dec 2006




                                                                Rawang

                                                                    Selayang
                                                                               Gombak

                                                                           Kuala
                                                                          Lumpur Ampang
                                                                  Petaling
                                                                   Jaya
                                                              Shah
                                                              Alam Subang
                                                      Klang         Jaya
                                                                         Serdang Kajang
KLANG VALLEY                                                        Puchong
When Kuala Lumpur combined with the                                      Putrajaya
neighbouring suburban areas in the Klang
Valley region, notably Petaling Jaya, Shah
Alam, Subang Jaya, Ampang, Selayang,
Putrajaya and Cyberjaya has an estimated                            Kuala Lumpur
                                                                    International
total of 6.9 million residents.                                        Airport

                                                                            Sepang
asia
                 TM




            media




   Your Preferred Narrowcasting Network


   Riders Profile
                               RACE                                                                 GENDER
Malays are the major riders of RapidKL, consist of 55%                         RapidKL reaches more females, consist of 59%




  Indian/Foreign
       19 %



                                                      Malay                     Male                              Female
                                                      55 %                      41 %                               59 %

        Chinese
         26 %


                                                                   AGE
                                            51% of RapidKLs rider are between 16-24 years old.

                                              35 - 44 years old
                                                    14 %




                                     Above 45 years old
                                           16 %



       tm
                                                                                16 - 24 years old
                                            25 - 34 years old                         51 %
                                                  19 %
Source From: TNS Research Dec 2006
R
                                                                                                   TransNet

                                                                  Riders Profile
                   HOUSEHOLD INCOME                                                           MARITAL STATUS
        66% of RapidKls riders have a household                                  Most of the RapidKL riders are single,
              income of below RM 3,000.                                                      consist of 64%



Above RM 5000                          RM1500 - RM 3000
    8%                                      41 %
                                                                                                                          Single
                                                                                                                           64 %


                                         RM 3000- RM 5000
                                               26 %                            Others
Less Than Rm1500                                                                4%
       25 %
                                                 PSYCHOGRAPHIC
                             56% of RapidKLs rider are young guns (Defined by TNS).                 Married With
                                 Others: Captive(4%), Melayu kini(7%), City Family(14%),              Children
                              Established Professionals(8%), Smart Young Professionals(5%),             32 %
                                                Local Enterpreneurs (6%)




                              Young Gun
                                 56 %                                       Others
                                                                             44 %
                                                                                                                               tm




                                                                                               Source From: TNS Research Dec 2006
asia
                             TM




                       media




                  Your Preferred Narrowcasting Network


                  Network Coverage
                           RapidKL is the largest bus operator in the Klang Valley, Malaysia.

                           It operates 177 bus routes comprising three express, 15 city shuttle, 19 trunk route and 140 local
                           shuttle services.

                           Based on "Hub and Spoke" concept, services available in city shuttles (BANDAR), trunk routes
                           (UTAMA) and local shuttles (TEMPATAN).
                                  i) City shuttles operate within Kuala Lumpur's central business district, linking five city bus
                                       hubs. (Area 1)
                                  ii) Trunk route buses run from these hubs to suburban or regional hubs with stops at all
                                       regulated bus stops along the way. (Area 2 to Area 6)
                                  iii) Local shuttles operate from suburban or regional hubs into residential areas.
                                       (Area 2 to Area 6)



         AREA 6       AREA 2

AREA 5
                     AREA 1                         Area 1 - Kuala Lumpur City Centre.
                   City Centre
                                     AREA 3         Area 2 - Kepong Selayang, Batu Caves, Gombak, Sentul.
                                                    Area 3 - Wangsa Maju, Hulu Klang, Keramat, Ampang, Pandan.
                            AREA 4
                                                    Area 4 - Cheras, Hulu Langat, Kajang, Putrajaya, Serdang.
                                                    Area 5 - Klang, Shah Alam Selatan, Subang Jaya, Jln Klang Lama, Puchong.
                                                    Area 6 - Shah Alam Utara, Subang, Damansara, PJ Utara, Bangsar.
R
                                                                                           TransNet

                                                                      Rate Card
AIR-TIME SALES
 Sample of Mix - Programming for one week.


     INVESTMENT TYPE                                    TIME BAND PACKAGE

     SPOT DURATION                10 seconds                15 seconds                          30 seconds

      TIME       BAND MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN

    6am-10am       A           4 hours / 8 cycles        4 hours / 8 cycles                  4 hours / 8 cycles

    10am-2pm         B         4 hours / 8 cycles        4 hours / 8 cycles                  4 hours / 8 cycles

    2pm-6pm        C           4 hours / 8 cycles        4 hours / 8 cycles                  4 hours / 8 cycles

    6pm-12am       D           6 hours / 12 cycles      6 hours / 12 cycles                 6 hours / 12 cycles

                                                                 * Please refer to latest rate card for pricing details.

Description:
 Purchase by time band.
 Each time band is for 7 consecutive days.



PROGRAMME SPONSORSHIP
PROGRAMME SPONSORSHIP
 Refer to quarterly programme list.
 Tailor-made programmes are available to suit the advertisers products & services.
asia
          TM




     media




Your Preferred Narrowcasting Network


Questions & Answers
Commercial Section
Q: What is the daily ticket sales for RapidKL buses?
A: According to the latest data gathered on the 2nd week of August 2007,
   daily tickets sales are 200,029 tickets.

Q: What is the predominant use of bus rides?
A: Daily ticket passes are predominantly used for travelling to and from work
   destinations.

Q: What is the monthly ridership?
A: About 12,000,000 rides per month assuming 2 rides per day.

Q: What is the unique rider per month?
A: Based on TNS research report Dec 2006, about 1,240,000 unique riders.

Q: Is the ridership trend growing over time?
A: According to ticket sales data, ticket sales grew from approximately 2,400,000 per month
   (January 2006) to 3,400,000 per month (December 2006); and subsequently to 6,000,000
   per month in August 2007. This represents a growth of more than 250% over the past 2
   years.

Q: Is there any research done on the demographic profiles?
A: Taylor Nelson Sofres of Malaysia (December 2006)

Q: What is the majority type of the riders?
A: Youth, multi-racial, the Hotlink crowd- Cost conscious but aspirational lifestyle, music,
   movies, mobility" (Malay, Females, Young Gun, Household).

Q: What is the major income group of all riders?
A: According to TNS research, majority of the riders have an income bracket of RM1,000 to
   RM3,500 per month.
R
                                                                               TransNet

                          Questions & Answers
Technical Section
   Q: What is the length of clip per advertisement slot ?
   A: 30 seconds.

   Q: What is the duration of each cycle ?
   A: 30 minutes per cycle, consisting of 60 slots.

   Q: What is the total available slots per cycle ?
   A: 60 slots of 30 seconds each cycle = 30 minutes

   Q: What is the ratio of content & advertisment ?
   A: 50:50 (15 minutes of content & 15 minutes of advertisment)

   Q: How many cycles per hour ?
   A: 30 minutes clip x 2 = 2 cycles per hour

   Q: How many time band per day ?
   A: 4 time band (6am - 10am; 10am - 2pm; 2pm - 6pm; 6pm - 12am)

   Q: How many cycles per time band ?
   A: Time band 6am - 10am; 10am - 2pm; 2pm - 6pm each = 4 hours or 8 cycles
      Time band 6am - 12am = 6 hours of 12 cycles

   Q: How many cycles per day ?
   A: 2 cycles per hour x 18 operating hours = 36 cycles per day

   Q: What is the total number of buses available ?
   A: 994 Buses (as at Sept 2007)
asia
         TM




     media




Your Preferred Narrowcasting Network


Questions & Answers
Questions & Answers
  Marketing Section
      Q: What can Asia Media do for me ?
      A: We offer the best package for Airtime, Programme Sponsorship and
         Customised Marketing.

      Q: What Airtime slots are available?
      A: Airtime slots available in multiples of 15 and 30 seconds.

      Q: What is program sponsorship ?
      A: Sponsoring relevant programmes for your product and or services. Programmes can be in
         any length up to a maximum 5 minutes.

      Q: What is customized marketing?
      A: Digital Media marketing campaign can be tailored to your needs and
         objectives. Please call us for discussion.
Asia Media Corporate Brochure 2008
a         sia
                                                                                                 TM




                                                                                  media

                                                               Your Preferred Narrowcasting Network



ASIA MEDIA SDN. BHD. (728838-H)
Head Office
No. 35, First Floor, Jalan Bandar 16, Pusat Bandar Puchong, 47100 Puchong, Selangor Darul Ehsan, Malaysia.
Tel : 603 - 5882 7788 Fax : 603 - 5882 6622
                                                                                                             Advertising Agents Stamp
Southern Office
No. 30A, Jalan Sagu 8, Taman Daya, 81100 Johor Bahru, Malaysia

Nothern Office
No. 8, 1st Floor, Tingkat Kikik 7, Taman Inderawasih, 13600 Perai, Malaysia.

                       tm


                                                              R
                                        TransNet
For More Information, please visit www.asiamedia.net.my or email info@asiamedia.net.my

More Related Content

Asia Media Corporate Brochure 2008

  • 3. asia TM media Where can I get a cheap ticket? Your Preferred Narrowcasting Network R TransNet Delivers DIGITAL OUT-OF-HOME ADVERTISING R How can I best invest Asia Medias TransNet is the market leader in transit vehicle signage and one of the largest digital my savings? out-of-home signage network system in Malaysia. A CAPTIVE AUDIENCE Due to media clutter and fragmentation, there are fewer audiences that are considered truly R captive. TransNet is a unique medium that offers compelling programmes to a truly captive audience -- no channel switching, no DVRs -- maximum impact for your message. REACH THE UNREACHABLE Reach a young and vibrant group of audience - 60% of targeted audience are aged 16-34. HIGH EXPOSURE Our viewers are exposed to TransNet twice a day, for an average time of 30 minutes per journey. R Where can I get the The daily total of 1 hour is the highest exposure rate for all out-of-home digital signage network. In best shopping bargain? addition viewers are typically exposed a minimum of 5 days a week. AUDITED AUDIENCE MEASUREMENT Our audience data is accurate and verifiable. Precise data, via the fareboxes (detailing the total R number of commuters on the buses who are thus exposed to TransNet ), is provided by RapidKL and TNS Research DEC 2006.
  • 4. R TransNet Advertising Opportunities 1. VIDEO ADVERTISING Full Motion, Broadcast Quality Audio and Video (AV). Instantly generate top-of-mind awareness. Very high recall rates. No need for new creation; use your existing TV commercial - : 30s 2. PROGRAM SPONSORSHIP Associate your brand with captivating programmes.
  • 5. asia TM media Your Preferred Narrowcasting Network Moving Entertainment LOCAL CONTENT - Programmes from top local stations. SPORTS CONTENT- National sports and highlights. HEALTH CONTENT - Current and relevant health topics. ENTERTAINMENT - The latest from the world of entertainment. DOCUMENTARY - National Geographic, Discovery Channel etc. Our Programming is Always Fresh and Compelling ! U General viewing for all ages
  • 6. R TransNet Media Advertising ADVERTISING PLAYBACK MODE 30 minute cycle basis. 2 cycles per hour. 18 operation hours (6:00 ~ 24:00) 30 60 0 30 min 60 min 36 rotation per day. min min Message appear 2 times per hour CONTENT SECTION MODE 30 Sample of Mix - Programming for one week. AVERAGE JOURNEY 4 time bands per day. Time Day 01 Day 02 Day 03 Day 04 Day 05 Day 06 Day 07 0600-1000 Minutes Humour Humour Humour Humour Humour Humour Humour (4 Hours) 01 02 03 04 05 06 07 1000-1400 Local & Local & Local & Local & Local & Local & Local & (4 Hours) Entertainment Entertainment Entertainment Entertainment Entertainment Entertainment Entertainment 01 02 03 04 05 06 07 1400-1800 Sport Sport Sport Sport Sport Sport Sport (4 Hours) 01 02 03 04 05 06 07 1800-2400 Documentary Documentary Documentary Documentary Documentary Documentary Documentary (6 Hours) 01 02 03 04 05 06 07
  • 7. asia TM media Your Preferred Narrowcasting Network Audio & Visual HOW IT WORKS HOW IT WORKS 2 units of 19 glare-free LCD screens on each coach. Optimised screen and seat configuration enables viewing for commuters from all angles. System includes high-quality speakers throughout the vehicle. Advertising and programming are transmitted automatically to the vehicle via the Internet using a wireless network. Optimised Screen and High Quality Speaker LCD2 LCD1 19 LCD screens installed on each bus Surround speakers that covers for the audience. a wider range of angle for the audience.
  • 8. R TransNet Upload Technology Flexible Update Advertising and programming is transmitted automatically to the vehicle via the internet by using wireless network. Optional method: Direct to the point (DTTP). Update scheduled by weekly basis. OR Edit & Scheduling at central
  • 9. asia TM media Your Preferred Narrowcasting Network Facts & Figures acts July 2007 Facts: Average tickets sold daily : 200,029 (RapidKL official data) Tickets are sold as daily travel passes. Majority of commuters travel to and from their destinations. Assumptions: Unique commuters per month - 200,029 x 30 days = 6,000,000 Minimum number of commuters - 200,029 x 30days x 2 rides per day =12,000,000+ Limitations Excluding monthly travel card holders Excluding multiple ticket purchase on same people Excluding multiple rides by same person 1,600 No of tickets sold - RAPIDKL Bus 07 1,400 Latest 3 months figure 1,200 (All services) Jun 07 Jul 07 Aug (1-12) Pax 5,146,393 5,892,213 2,407,868 06 Daily Avg 171,546 190,071 200,656 1,000 800 Week 6-12 Aug 07: Total pax = 1,400,201; Avg daily = 200,029 600 400 200 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source from Rapid KL, Sept 2007.
  • 10. R TransNet Bus Reach 1.24 Million 18% OF KLANG VALLEYS POPULATION TRAVELS ON THE RAPIDKL BUS SYSTEM *Source From TNS Dec 2006 Rawang Selayang Gombak Kuala Lumpur Ampang Petaling Jaya Shah Alam Subang Klang Jaya Serdang Kajang KLANG VALLEY Puchong When Kuala Lumpur combined with the Putrajaya neighbouring suburban areas in the Klang Valley region, notably Petaling Jaya, Shah Alam, Subang Jaya, Ampang, Selayang, Putrajaya and Cyberjaya has an estimated Kuala Lumpur International total of 6.9 million residents. Airport Sepang
  • 11. asia TM media Your Preferred Narrowcasting Network Riders Profile RACE GENDER Malays are the major riders of RapidKL, consist of 55% RapidKL reaches more females, consist of 59% Indian/Foreign 19 % Malay Male Female 55 % 41 % 59 % Chinese 26 % AGE 51% of RapidKLs rider are between 16-24 years old. 35 - 44 years old 14 % Above 45 years old 16 % tm 16 - 24 years old 25 - 34 years old 51 % 19 % Source From: TNS Research Dec 2006
  • 12. R TransNet Riders Profile HOUSEHOLD INCOME MARITAL STATUS 66% of RapidKls riders have a household Most of the RapidKL riders are single, income of below RM 3,000. consist of 64% Above RM 5000 RM1500 - RM 3000 8% 41 % Single 64 % RM 3000- RM 5000 26 % Others Less Than Rm1500 4% 25 % PSYCHOGRAPHIC 56% of RapidKLs rider are young guns (Defined by TNS). Married With Others: Captive(4%), Melayu kini(7%), City Family(14%), Children Established Professionals(8%), Smart Young Professionals(5%), 32 % Local Enterpreneurs (6%) Young Gun 56 % Others 44 % tm Source From: TNS Research Dec 2006
  • 13. asia TM media Your Preferred Narrowcasting Network Network Coverage RapidKL is the largest bus operator in the Klang Valley, Malaysia. It operates 177 bus routes comprising three express, 15 city shuttle, 19 trunk route and 140 local shuttle services. Based on "Hub and Spoke" concept, services available in city shuttles (BANDAR), trunk routes (UTAMA) and local shuttles (TEMPATAN). i) City shuttles operate within Kuala Lumpur's central business district, linking five city bus hubs. (Area 1) ii) Trunk route buses run from these hubs to suburban or regional hubs with stops at all regulated bus stops along the way. (Area 2 to Area 6) iii) Local shuttles operate from suburban or regional hubs into residential areas. (Area 2 to Area 6) AREA 6 AREA 2 AREA 5 AREA 1 Area 1 - Kuala Lumpur City Centre. City Centre AREA 3 Area 2 - Kepong Selayang, Batu Caves, Gombak, Sentul. Area 3 - Wangsa Maju, Hulu Klang, Keramat, Ampang, Pandan. AREA 4 Area 4 - Cheras, Hulu Langat, Kajang, Putrajaya, Serdang. Area 5 - Klang, Shah Alam Selatan, Subang Jaya, Jln Klang Lama, Puchong. Area 6 - Shah Alam Utara, Subang, Damansara, PJ Utara, Bangsar.
  • 14. R TransNet Rate Card AIR-TIME SALES Sample of Mix - Programming for one week. INVESTMENT TYPE TIME BAND PACKAGE SPOT DURATION 10 seconds 15 seconds 30 seconds TIME BAND MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN 6am-10am A 4 hours / 8 cycles 4 hours / 8 cycles 4 hours / 8 cycles 10am-2pm B 4 hours / 8 cycles 4 hours / 8 cycles 4 hours / 8 cycles 2pm-6pm C 4 hours / 8 cycles 4 hours / 8 cycles 4 hours / 8 cycles 6pm-12am D 6 hours / 12 cycles 6 hours / 12 cycles 6 hours / 12 cycles * Please refer to latest rate card for pricing details. Description: Purchase by time band. Each time band is for 7 consecutive days. PROGRAMME SPONSORSHIP PROGRAMME SPONSORSHIP Refer to quarterly programme list. Tailor-made programmes are available to suit the advertisers products & services.
  • 15. asia TM media Your Preferred Narrowcasting Network Questions & Answers Commercial Section Q: What is the daily ticket sales for RapidKL buses? A: According to the latest data gathered on the 2nd week of August 2007, daily tickets sales are 200,029 tickets. Q: What is the predominant use of bus rides? A: Daily ticket passes are predominantly used for travelling to and from work destinations. Q: What is the monthly ridership? A: About 12,000,000 rides per month assuming 2 rides per day. Q: What is the unique rider per month? A: Based on TNS research report Dec 2006, about 1,240,000 unique riders. Q: Is the ridership trend growing over time? A: According to ticket sales data, ticket sales grew from approximately 2,400,000 per month (January 2006) to 3,400,000 per month (December 2006); and subsequently to 6,000,000 per month in August 2007. This represents a growth of more than 250% over the past 2 years. Q: Is there any research done on the demographic profiles? A: Taylor Nelson Sofres of Malaysia (December 2006) Q: What is the majority type of the riders? A: Youth, multi-racial, the Hotlink crowd- Cost conscious but aspirational lifestyle, music, movies, mobility" (Malay, Females, Young Gun, Household). Q: What is the major income group of all riders? A: According to TNS research, majority of the riders have an income bracket of RM1,000 to RM3,500 per month.
  • 16. R TransNet Questions & Answers Technical Section Q: What is the length of clip per advertisement slot ? A: 30 seconds. Q: What is the duration of each cycle ? A: 30 minutes per cycle, consisting of 60 slots. Q: What is the total available slots per cycle ? A: 60 slots of 30 seconds each cycle = 30 minutes Q: What is the ratio of content & advertisment ? A: 50:50 (15 minutes of content & 15 minutes of advertisment) Q: How many cycles per hour ? A: 30 minutes clip x 2 = 2 cycles per hour Q: How many time band per day ? A: 4 time band (6am - 10am; 10am - 2pm; 2pm - 6pm; 6pm - 12am) Q: How many cycles per time band ? A: Time band 6am - 10am; 10am - 2pm; 2pm - 6pm each = 4 hours or 8 cycles Time band 6am - 12am = 6 hours of 12 cycles Q: How many cycles per day ? A: 2 cycles per hour x 18 operating hours = 36 cycles per day Q: What is the total number of buses available ? A: 994 Buses (as at Sept 2007)
  • 17. asia TM media Your Preferred Narrowcasting Network Questions & Answers Questions & Answers Marketing Section Q: What can Asia Media do for me ? A: We offer the best package for Airtime, Programme Sponsorship and Customised Marketing. Q: What Airtime slots are available? A: Airtime slots available in multiples of 15 and 30 seconds. Q: What is program sponsorship ? A: Sponsoring relevant programmes for your product and or services. Programmes can be in any length up to a maximum 5 minutes. Q: What is customized marketing? A: Digital Media marketing campaign can be tailored to your needs and objectives. Please call us for discussion.
  • 19. a sia TM media Your Preferred Narrowcasting Network ASIA MEDIA SDN. BHD. (728838-H) Head Office No. 35, First Floor, Jalan Bandar 16, Pusat Bandar Puchong, 47100 Puchong, Selangor Darul Ehsan, Malaysia. Tel : 603 - 5882 7788 Fax : 603 - 5882 6622 Advertising Agents Stamp Southern Office No. 30A, Jalan Sagu 8, Taman Daya, 81100 Johor Bahru, Malaysia Nothern Office No. 8, 1st Floor, Tingkat Kikik 7, Taman Inderawasih, 13600 Perai, Malaysia. tm R TransNet For More Information, please visit www.asiamedia.net.my or email info@asiamedia.net.my