際際滷

際際滷Share a Scribd company logo
@ASOBarcamp #ASOBarcamp
^And on the 7th Day, God Created ASO ̄
12th March 2015
The College Arms, London
Top 10 ASO Questions
Tom Leclerc
@TomLeclerc2
tom.leclerc@wooga.com
What is ASO?
1
What ASO is not:
¢ A silver bullet
What ASO is not:
¢ A silver bullet
¢ Directly measurable via
downloads
What ASO is not:
¢ A silver bullet
¢ Directly measurable via
downloads
¢ Done in one update
What ASO is not:
¢ A silver bullet
¢ Directly measurable via
downloads
¢ Done in one update
¢ Easy to game
What ASO is:
¢ Optimises visibility
What ASO is:
¢ Optimises visibility
¢ Optimises
attractiveness
Can you guarantee a %
increase in downloads?
2
In short? No.
¢ Success varies wildly
In short? No.
¢ Success varies wildly
¢ Can¨t link KWs to downloads (yet)
In short? No.
¢ Success varies wildly
¢ Can¨t link KWs to downloads (yet)
¢ Beware promises
How do you choose
Keywords?
3
Generate>select>refine
¢ Brainstorming
Generate>select>refine
¢ Brainstorming
¢ Review mining
Generate>select>refine
¢ Brainstorming
¢ Review mining
¢ Competitor analysis
Generate>select>refine
¢ Brainstorming
¢ Review mining
¢ Competitor analysis
¢ Google trends
Generate>select>refine
¢ Brainstorming
¢ Review mining
¢ Competitor analysis
¢ Google trends
¢ Specific tools
(ST, MDHQ, etc.)
Generate>select>refine
¢ Part magic, part science
Generate>select>refine
¢ Part magic, part science
¢ Balance traffic with competition
Generate>select>refine
¢ Part magic, part science
¢ Balance traffic with competition
¢ Don¨t overstretch
Generate>select>refine
¢ Part magic, part science
¢ Balance traffic with competition
¢ Don¨t overstretch
¢ Rank in top 20 (w/ relevant KW)
Generate>select>refine
¢ Part magic, part science
¢ Balance traffic with competition
¢ Don¨t overstretch
¢ Rank in top 20 (w/ relevant KW)
¢ Combine long tail and stronger KW
Generate>select>refine
¢ ASO is ongoing
Generate>select>refine
¢ ASO is ongoing
¢ Revisit KW every update
Generate>select>refine
¢ ASO is ongoing
¢ Revisit KW every update
¢ Be aware of launch boost
Generate>select>refine
¢ ASO is ongoing
¢ Revisit KW every update
¢ Be aware of launch boost
¢ Growth affects rankings
Why is my app failing to
gain traction?
4
Too many reasons
¢ ASO is unlikely to help
Too many reasons
¢ ASO is unlikely to help
¢ Look deeper into your app
Too many reasons
¢ ASO is unlikely to help
¢ Look deeper into your app
¢ Optimising means honesty
How do I hire for ASO?
5
You don¨t!
¢ Don¨t just think SEOs
You don¨t!
¢ Don¨t just think SEOs
¢ Find someone that understands
sales
You don¨t!
¢ Don¨t just think SEOs
¢ Find someone that understands
sales
¢ Technically it¨s easy to learn
Should I localise?
6
YES!
(if applicable)
How much should I spend
on ASO?
7
DIY (Free)
+ Lots of info out there
+ Learn while you¨re doing
+ Great for starting out
- Large time requirement
DIY (Free)
+ Lots of info out there
+ Learn while you¨re doing
+ Great for starting out
- Large time requirement
Consultant (EUR500-1,500)
+ No hassle
- How do you check?
- Need to rehire
Consultant (EUR500-1,500)
+ No hassle
- How do you check?
- Need to rehire
In-house (EUR2-3k pcm DoE)
+ Specific to your needs
- How to hire/train?
DIY (Free)
+ Lots of info out there
+ Learn while you¨re doing
+ Great for starting out
- Large time requirement
How can I improve my
icon, description, screens
and preview?
8
Seconds of eye-time
¢ Simplicity is often key
Seconds of eye-time
¢ Simplicity is often key
¢ Show what your app does
Seconds of eye-time
¢ Simplicity is often key
¢ Show what your app does
¢ Stay within the rules (featuring)
Is Google Play different to
iTunes?
9
Yes. Very!
¢ Off-page is important
Yes. Very!
¢ Off-page is important
¢ App titles are as important
Yes. Very!
¢ Off-page is important
¢ App titles are as important
¢ Watch for keyword stuffing
Yes. Very!
¢ Off-page is important
¢ App titles are as important
¢ Watch for keyword stuffing
¢ Use the Google `family¨
Is my app too small/large
for ASO?
10
No.
¢ Small apps can see quicker results
No.
¢ Small apps can see quicker results
¢ Optimised versus non-optimised
No.
¢ Small apps can see quicker results
¢ Optimised versus non-optimised
¢ Always some benefit
Where can I get more
info?
Bonus!
Talk to me
Tom.leclerc@wooga.com
@TomLeclerc2
THANK YOU
Tom Leclerc
@TomLeclerc2
tom.leclerc@wooga.com
THANK YOU
@ASOBarcamp #ASOBarcamp
^And on the 7th Day, God Created ASO ̄
12th March 2015
The College Arms, London
Top 10 ASO Questions
Tom Leclerc, Wooga

More Related Content

ASO Barcamp Talk 2: Top 10 ASO Questions