Tom Leclerc discusses top questions about app store optimization (ASO). ASO is about optimizing visibility and attractiveness, not a silver bullet or directly measurable by downloads. Choosing keywords involves brainstorming, competitor analysis, and balancing traffic with competition. While ASO success varies, ranking in the top 20 for relevant keywords can help. Localization and following each platform's best practices are recommended. ASO requires ongoing effort such as revisiting keywords with each app update.
24. Generate>select>refine
¢ Part magic, part science
¢ Balance traffic with competition
¢ Don¨t overstretch
¢ Rank in top 20 (w/ relevant KW)
¢ Combine long tail and stronger KW
40. DIY (Free)
+ Lots of info out there
+ Learn while you¨re doing
+ Great for starting out
- Large time requirement
41. DIY (Free)
+ Lots of info out there
+ Learn while you¨re doing
+ Great for starting out
- Large time requirement
Consultant (EUR500-1,500)
+ No hassle
- How do you check?
- Need to rehire
42. Consultant (EUR500-1,500)
+ No hassle
- How do you check?
- Need to rehire
In-house (EUR2-3k pcm DoE)
+ Specific to your needs
- How to hire/train?
DIY (Free)
+ Lots of info out there
+ Learn while you¨re doing
+ Great for starting out
- Large time requirement
43. How can I improve my
icon, description, screens
and preview?
8