This document provides a template for entrepreneurs to analyze their competitors' strengths and weaknesses. The template includes characteristics like product/service, market share, quality, price, and location. By filling out the template, entrepreneurs can visualize their competitive advantages and disadvantages compared to competitors. Good sources of information for completing the template include clients, suppliers, industry reports, and market analysis. Once filled out, the template helps strategize how to capitalize on competitors' weaknesses.
1 of 2
More Related Content
Attachment 35 -_competitors_analysis
1. iDISC
Toolkit
Attachment Competitors卒 Analysis
Knowing its competitors is a must to any successful entrepreneur. The identification of its
competitors weakness is key to the strategic plan of the entrepreneur. Good information
sources for this information are clients, suppliers, sectorial reports and market analysis.
The following chart aims to help you visualize your competitive advantages.
Characteristics Your Competitor A Competitor B Competitor C
Advantages * Advantages Advantages Advantages
Product/
Service
Market Share
Quality
Price
Location
Marketing
Performance
Delivery Time
Warranties
Production
Capacity
Employees
Managerial
Models
Production
Models
Financial
Status
Flexibility
Technology
2. iDISC
Toolkit
Research and
Development
Sales
Channels
Week Aspects
Strong
Aspects
* Since you are in the implementation stage, you will not be able to have complete
information about your own company, but according to your competitors results estimate
your responses.
This chart was based on Jos辿 Carlos Assis Dornelas book: Entrepreneurship: transforming
ideas into business. Rio de Janeiro: Campus, 2001, p. 147.