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iDISC
                                                                                      Toolkit




                         Attachment  Competitors卒 Analysis



Knowing its competitors is a must to any successful entrepreneur. The identification of its
competitors weakness is key to the strategic plan of the entrepreneur. Good information
sources for this information are clients, suppliers, sectorial reports and market analysis.
The following chart aims to help you visualize your competitive advantages.



Characteristics Your                  Competitor A      Competitor B       Competitor C
                Advantages *           Advantages       Advantages          Advantages

Product/
Service

Market Share

Quality

Price

Location

Marketing

Performance

Delivery Time

Warranties

Production
Capacity

Employees

Managerial
Models

Production
Models

Financial
Status

Flexibility

Technology
iDISC
                                                                                  Toolkit




Research and
Development

Sales
Channels

Week Aspects

Strong
Aspects

* Since you are in the implementation stage, you will not be able to have complete
information about your own company, but according to your competitors results estimate
your responses.



This chart was based on Jos辿 Carlos Assis Dornelas book: Entrepreneurship: transforming
ideas into business. Rio de Janeiro: Campus, 2001, p. 147.

More Related Content

Attachment 35 -_competitors_analysis

  • 1. iDISC Toolkit Attachment Competitors卒 Analysis Knowing its competitors is a must to any successful entrepreneur. The identification of its competitors weakness is key to the strategic plan of the entrepreneur. Good information sources for this information are clients, suppliers, sectorial reports and market analysis. The following chart aims to help you visualize your competitive advantages. Characteristics Your Competitor A Competitor B Competitor C Advantages * Advantages Advantages Advantages Product/ Service Market Share Quality Price Location Marketing Performance Delivery Time Warranties Production Capacity Employees Managerial Models Production Models Financial Status Flexibility Technology
  • 2. iDISC Toolkit Research and Development Sales Channels Week Aspects Strong Aspects * Since you are in the implementation stage, you will not be able to have complete information about your own company, but according to your competitors results estimate your responses. This chart was based on Jos辿 Carlos Assis Dornelas book: Entrepreneurship: transforming ideas into business. Rio de Janeiro: Campus, 2001, p. 147.