The target audience for a story about a British prisoner of war is people aged 16-25 and 75+ years old. It will appeal to both males and females of any sexual orientation, ability, ethnicity, religion, or employment status. While the story is set in England and may appeal more to British audiences, anyone from any country could enjoy it. The interests of older audiences are the war, history, armed forces, and rock music as it may bring back memories, while younger audiences are also interested in these topics as well as sports, socializing, and different hobbies.
2. Demographics
• Age –
• Primary Target Audience – 16-25 years old
• Secondary Target Audience – 75+ years old
• Sex/Gender –
• Both male and female
• Sexual Orientation –
• All sexual orientations
• Disability –
• Any ability or disability
• Ethnicity –
• Any ethnicity but will probably appeal more to British people as it is about a British prisoner of war
• Religion –
• Any religion
• Employment –
• Any employment but will probably appeal to people that have been or know someone in the army
• Education Level –
• Any Education Level
3. Geographic
• Country –
• Any country but will probably appeal mostly to people in England because it is about an English prisoner
or war
• Region –
• Any region but particularly those that have an army base in them, for example Buckinghamshire
• County/City –
• Any county or city that has a relation to the armed services
4. Psychographics 75+ years old
• Interests –
• The main interest of my target audience will be the war, history and the armed forces. This is because
many of them will have lived through the second world war and some the first world war, so it will bring
back memories and be more realistic for them. My target audience will also be interested in the rock
genre of music.
• Hobbies –
• My target audience will have very different hobbies because of the difference in age.
• Likes – Watching TV, Spending time with family
• Dislikes – Cold weather, Getting old
5. Psychographics 16-25 years old
• Interests –
• The main interest that my target audience will have will be the war, history and the armed forces. My
target audience will also be interested in the rock genre of music.
• Hobbies –
• My target audience has hobbies such as listening to music, socialising and different types of sports.
• Likes – Sports, taking pride in their appearance, socialising
• Dislikes – School, hard work