Audience profiling is important for companies to determine goals and target audiences for products. It helps companies identify the type of consumer who would need a product during development. Demographics provide statistical data about a population's average age, income and education. Psychographics study how people's attitudes and aspirations influence purchasing decisions, which is useful for market research.
2. Audience Profiling
Audience profiling is important for a few reasons. First of all companies need to have
goals in mind when they are selling a product. They need to have a consumer in mind
who needs the product. Audience profiling can help to determine the goal of the product
by determining whom the product should be marketed to. Audience profiling should be
completed during product development to make sure the product will fit a certain
audience.
Demographics
The statistical data of a population, especially
those showing average age, income, education, etc.
Psychographics
The study and classification of people according to their attitudes, aspirations, and
other psychological criteria, especially in market research.
3. My name is Parmjit
Kaur
I am 20 years old
My birthday is on May
3rd 1997
I am Sikh
I was born at home in
my grandads room
I am female
The brand I wear is Gucci,
River Island and Adidas
In my free time I enjoy
watching TV, going shopping,
going on holidays with my
family and going out with my
friends or family
I have 2 sisters, 2
brothers and 7 cousins