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Parmjit kaur
Audience Profiling
Audience profiling is important for a few reasons. First of all companies need to have
goals in mind when they are selling a product. They need to have a consumer in mind
who needs the product. Audience profiling can help to determine the goal of the product
by determining whom the product should be marketed to. Audience profiling should be
completed during product development to make sure the product will fit a certain
audience.
Demographics
The statistical data of a population, especially
those showing average age, income, education, etc.
Psychographics
The study and classification of people according to their attitudes, aspirations, and
other psychological criteria, especially in market research.
My name is Parmjit
Kaur
I am 20 years old
My birthday is on May
3rd 1997
I am Sikh
I was born at home in
my grandads room
I am female
The brand I wear is Gucci,
River Island and Adidas
In my free time I enjoy
watching TV, going shopping,
going on holidays with my
family and going out with my
friends or family
I have 2 sisters, 2
brothers and 7 cousins

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Audience profiling

  • 2. Audience Profiling Audience profiling is important for a few reasons. First of all companies need to have goals in mind when they are selling a product. They need to have a consumer in mind who needs the product. Audience profiling can help to determine the goal of the product by determining whom the product should be marketed to. Audience profiling should be completed during product development to make sure the product will fit a certain audience. Demographics The statistical data of a population, especially those showing average age, income, education, etc. Psychographics The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
  • 3. My name is Parmjit Kaur I am 20 years old My birthday is on May 3rd 1997 I am Sikh I was born at home in my grandads room I am female The brand I wear is Gucci, River Island and Adidas In my free time I enjoy watching TV, going shopping, going on holidays with my family and going out with my friends or family I have 2 sisters, 2 brothers and 7 cousins