Phil Cork is the founder of bandcoach and sent an email on March 18, 2013 about creating a content calendar, business model, marketing strategy, and key metrics to measure success. The content calendar outlines blog posts, photos, and videos planned from March 18-20, with an EP launch on the 20th. The $250 web development fee would create the content calendar and daily emails. The business model focuses on turning vague ideas into goals using natural networks and content marketing. Marketing would rely on a DIY approach and building indifference to competition. Key metrics to track include email subscription, open, and click rates to determine current status.
