Bank Ideas
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A direct mail campaign was sent to 80,000 potential customers which resulted in 12,000 people signing up for online services, saving the bank over $600,000. The promotion received a 16% response rate in the first couple weeks with over 3,000 people signing up, saving the bank at least $150,000 plus additional benefits from increased online banking. A subsequent campaign with a circulation of 150,000 resulted in over 14,000 actual responses for the freestanding goal and over 38,000 actual responses for the brokerage group goal, exceeding expectations for both.
Bank Ideas
- 1. Presented by ProPrinters 1 877 614 7746
- 2. Results: Mailed to 80,000 of which 40,000 were potential candidates. 12,000 signed up for online services. Savings of over $600,000 to Bremer plus customer retention is statistically higher
- 3. The promotion received a 16% response in the first couple weeks. Over 3000 people signed up. This is a savings to the bank of at least $150,000 plus all the other benefits that online banking provides to the bank and bank customers.
- 4. Circulation: 150,000 (100,000 Direct Mail/ 50,000 Branch Handout) Response Rate Freestanding Goal 6,800 Actual 14,012 (28%) Brokerage Group Goal 15,000 Actual 38,152 (42%)
- 5. Turn Internet Clicks into Leads/Sales Once the consumer has completed The participant positions the their registration detail, the VirtualDecoderTM card over the VirtualDecoderTM Game piece is hidden message to reveal their delivered on-screen. prize award or value offer.