Barcelino: Before and After

Apr 9, 2010Download as PPT, PDF0 likes448 views

The document summarizes changes made to the marketing and store layout of BARCELINO. The early marketing was described as stale, conservative, and flat, but the new marketing features a sleeker, more updated look to appeal to a younger market. The storefront and dress salon were flat and easy to pass by, but were updated to be cleaner, crisper, and more easily shoppable. Standards were mismatched before but are now uniform. Aisles were crowded before but are now clear and accessible. Feature walls were given a new signature aubergine color. The cash wrap area was also remodeled as part of the new marketing changes.

Early Marketing ; stale, conservative, flat.

New Marketing; A sleek more updated look that appeals to a younger, fresher market with the BARCELINO attitude.

BEFORE: Front of Store/ Dress Salon Flat and linear, lacking impact.�� Easy to pass by without noticing .

Standards; AFTER Clean, crisp and uniform.�� Easily shopable. Standards; BEFORE Mismatched, lacking uniformity.

Before: Empty, tattered After; Clean, fuller, colorful

Clear, clean, easily accessible. Aisle; BEFORE.�� Crowded, hard to shop.

New signature aubergine�� color applied to Feature Walls throughout the store. ��

Remodeled Cash Wrap area featuring new Marketing.

Photo taken at the BARCELINO Per Donna "Purple Party" which launched the store.�� Pictured left to��right;�� Travis Pinnell, Store Manager; Mitra Sharei-Martin, Womens Buyer; Sharam Sharei, President��BARELINO Per Donna.��

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The document describes observations of several retail stores. It notes key aspects of each store like layout, signage, lighting, customer traffic patterns, uniforms, and sales tactics. The end of each store description provides opportunities for improvement such as improving uniforms, adding coffee/food options, using greeters, and rearranging product placement to encourage browsing. In general, the document analyzes store environments and customer experiences to identify ways to enhance the retail experience and sales.

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Barcelino: Before and After

1. BARCELINO The Look; before and after.

2. Early Marketing ; stale, conservative, flat.

3. New Marketing; A sleek more updated look that appeals to a younger, fresher market with the BARCELINO attitude.

4. BEFORE: Front of Store/ Dress Salon Flat and linear, lacking impact.�� Easy to pass by without noticing .

5. Updated and expanded Dress Salon.

6. Standards; AFTER Clean, crisp and uniform.�� Easily shopable. Standards; BEFORE Mismatched, lacking uniformity.

7. Before: Empty, tattered After; Clean, fuller, colorful

8. Clear, clean, easily accessible. Aisle; BEFORE.�� Crowded, hard to shop.

9. New signature aubergine�� color applied to Feature Walls throughout the store. ��

10. Remodeled Cash Wrap area featuring new Marketing.

11. Photo taken at the BARCELINO Per Donna "Purple Party" which launched the store.�� Pictured left to��right;�� Travis Pinnell, Store Manager; Mitra Sharei-Martin, Womens Buyer; Sharam Sharei, President��BARELINO Per Donna.��

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Barcelino: Before and After

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Barcelino: Before and After