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Basics of content writing

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This document discusses the basics of content writing. It identifies the key pillars of content writing as editorial tone and style, creativity, adhering to the client brief, and using appropriate language, grammar and vocabulary. It emphasizes understanding creativity within different contexts like corporate writing, articles, and marketing materials. The document provides tips for honing writing skills like reading widely, absorbing information, and practicing writing. It advises creating killer content through a strong beginning, breaking up content logically, and making the content persuasive, informative, and thought-provoking. Finally, it outlines different types of content writing like do-it-yourself articles, blogs, and sales copy.

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The Basics of Content Writing
Why do we need Training?
ProgressDiscoverDevelopmentLearn / Unlearn
What is CONTENT WRITING?
Communicationthrough WORDS
Difference : Content Writing and Speech
Content WritingOne way communicationInstructiveHas a flow of thoughtSpeech/DialogueTwo way or moreGoes with the flowRandom/Unorganized
PILLARS OF Content Writing?
PILLARSOF Content Writing?EditorialTone/StyleCreativityClient Brief
PILLARSOF Content Writing?EditorialTone/StyleCreativityClient BriefLanguage GrammarVocabulary
PILLARSOF Content Writing?EditorialTone/StyleCreativityClient BriefProfessionalCorporate LikeFloweryLevel of vocabulary usedTarget audience
UnderstandingCREATIVITY
UNDERSTANDING CREATIVITYCorporate/Professional Writing ( eg. Website Content Writing)- Creativity with JARGONS and not adjectives - Stating FACTS than fluff - Creativity with PRESENTATION than words - Example
UNDERSTANDING CREATIVITYArticle Writing ( eg. CWD, Rolex)- Creative in the beginning – ENGAGING rather than mundane - Keeping it INTERACTIVE - UNIQUE/FRESH Vs TRITE - Usage of QUOTATIONS (and molding them) - Example
UNDERSTANDING CREATIVITYSales/Communication Material Content (Brochures, Mailers, Flyers, Newsletter)- Be OBJECT ORIENTED than language oriented Know your TARGET AUDIENCE
Understand the CONTEXT of language
Use REFERENCE POINTS to benchmark content
Check TONALITY – Formal/ Informal
Play in LANGUAGE
NO FLUFFADDING VALUE TO CONTENT
Make your content DISTINCTIVERESEARCH is the key Movement of ContentSIMPLECOMPLEXUsage of HEADINGS AND POINTERSUsage of JARGONS
How to HONE YOUR SKILLS?
READABSORBWRITE
What toREAD?
WHAT TO READ?Book on Common ErrorsBusiness MagazinesArticles/StoriesWebsite Content
CreatingKILLER CONTENT
CREATING KILLER CONTENTA Strong BeginningBreaking of contentInsightful Content
CREATING KILLER CONTENTA Strong BeginningBreaking of contentInsightful ContentPUT THE BAIT HEREMake the content - Persuasive - Informative - Though Provoking - Engaging
CREATING KILLER CONTENTA Strong BeginningBreaking of contentInsightful ContentEach subset of information comes in one paragraph
CREATING KILLER CONTENTA Strong BeginningBreaking of contentInsightful Content-Informative Value add
Opinionated/ Personalized
Well researchedOPTIMIZE YOUR SKILLS

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Basics of content writing