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With the advent of the Baby Friendly Initiative and recent NICE recommendations there has been an increase in the promotion of breastfeeding in the UK. In the last national Infant feeding Survey the initiation rate had increased to 76% but this still left 24% of mothers who opted to artificially feed their infants. The BFI recommends that mothers should no longer be asked, whilst pregnant, how they intend to feed their baby and all mothers regardless of their feeding intentions should be informed of the benefits of breastfeeding. Read less