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Behavior design to connect people to nature vf

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Alexandra Cristea
Alexandra Cristea

1) The document describes an experiment where behavior design tools were used to help a family connect more with nature. 2) Three focus behaviors were agreed upon: buying houseplants, walking through a park daily instead of driving, and planning a hiking vacation. 3) Two of the behaviors succeeded because they were simple, wanted by the family, and had clear triggers and cadences. The hiking plan did not work because it was unclear if the family really wanted to or could follow through on it.

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Behavior design: an experiment connecting a family to nature LESSONS LEARNED ALEXANDRA CRISTEA STANFORD UNIVERSITY ACRISTEA@STANFORD.EDU
Context I used behavior design tools (including magic-wanding, crispification, focus mapping and the feather principle) to design and assess behaviors that would help my parents household connect more to nature. The household consists of my parents and my brother and they live in Romania. I have conducted the exercises in Romanian over video Skype over 6 weeks.
Focus Behaviors At the end of the focus mapping exercise the agreed-upon desired behaviors were 1. This Sunday, buy two household plants for our living room 2. Every evening, when we go to visit our aunt, walk through the park to get there, instead of driving 3. Plan a hiking vacation for this summer
Rate of success: 2/3 The desired behaviors were 1. This Sunday, when we do grocery shopping, buy two household plants for our living room 2. Every evening, when we go to visit our aunt, walk through the park to get there, instead of driving 3. This Sunday, take the first steps to plan a hiking vacation for this summer YAY! YAY! Why they worked/did not work: The first two behaviors were very simple, my parents really wanted to do them, and we had an easy time making them crispy and identifying the trigger and cadence. For the last behavior, they insisted they can get themselves to do it, because it is a dream of theirs, but from the outside it is unclear if they really can or not/want or not to do it.
Next steps Continue monitoring behavior number two (walking through the park daily) and trouble shoot if needed. We worked to make more crispy and easier the behavior for number 3: by agreeing what the planning steps were (decide on a location, dates and a group of friends to invite), and adding a trigger (Sunday, after lunch). Will continue to monitor.

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Behavior design to connect people to nature vf

  • 1. Behavior design: an experiment connecting a family to nature LESSONS LEARNED ALEXANDRA CRISTEA STANFORD UNIVERSITY ACRISTEA@STANFORD.EDU
  • 2. Context I used behavior design tools (including magic-wanding, crispification, focus mapping and the feather principle) to design and assess behaviors that would help my parents household connect more to nature. The household consists of my parents and my brother and they live in Romania. I have conducted the exercises in Romanian over video Skype over 6 weeks.
  • 3. Focus Behaviors At the end of the focus mapping exercise the agreed-upon desired behaviors were 1. This Sunday, buy two household plants for our living room 2. Every evening, when we go to visit our aunt, walk through the park to get there, instead of driving 3. Plan a hiking vacation for this summer
  • 4. Rate of success: 2/3 The desired behaviors were 1. This Sunday, when we do grocery shopping, buy two household plants for our living room 2. Every evening, when we go to visit our aunt, walk through the park to get there, instead of driving 3. This Sunday, take the first steps to plan a hiking vacation for this summer YAY! YAY! Why they worked/did not work: The first two behaviors were very simple, my parents really wanted to do them, and we had an easy time making them crispy and identifying the trigger and cadence. For the last behavior, they insisted they can get themselves to do it, because it is a dream of theirs, but from the outside it is unclear if they really can or not/want or not to do it.
  • 5. Next steps Continue monitoring behavior number two (walking through the park daily) and trouble shoot if needed. We worked to make more crispy and easier the behavior for number 3: by agreeing what the planning steps were (decide on a location, dates and a group of friends to invite), and adding a trigger (Sunday, after lunch). Will continue to monitor.