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Behaviorism
What is
Behaviorism
?
Behaviorism 
 is a natural approach to
Psychology that
traditionally focuses on
the study of
environmental influences
on observable behavior
Behaviorism 
 is the view that behavior
should be explained by
observable behavior, not
by mental processes.
defined by Psychologists as the thoughts,
feelings, and motives that each of us
experiences but that cannot be observed by
others.
Behaviorists
John B. Watson
1878 - 1958
John B. Watson
 founder of Behaviorism
 Married Rosalie Rayner, with
whom he did the famous study
with the infant named Albert.
John B. Watson
 He is a radical environmental
determinist
 He believed that all we come
equipped with at birth are a few
reflexes and a few basic
emotions, and through classical
conditioning these reflexes
become paired with a variety of
John B. Watson
 Human emotion was a product of
both heredity and experience
o We inherit three emotions  fear,
rage and love.
John B. Watson
 noted that consciousness could
be studied only through the
process of INTROSPECTION, a
notoriously unreliable research
tool.
o because consciousness could not be
reliably studied, he said, it should not
be studied at all.
John B. Watson
 To be scientific, psychology
needed behavior as a subject
matter that was stable enough to
be reliably measured.
 Watson felt that the main concern
for the psychologist should be
behavior and how it varies with
experience.
John B. Watson
 The focal point of epistemological
inquiry for thousands of years
was looked on by the behaviorist
as only a hindrance in the study
of human behavior.
John B. Watson
X Instrospection
X Talk of instinctive behavior
X No more attempts to study the
human consciousness or
unconscious mind
Behavior is what we can see, and
therefore behavior is what we study
John B. Watson
 He saw behaviorism as a means
of stripping ignorance and
superstition from human
existence, thereby paving the way
for more rational, meaningful
living.
John B. Watson
 Clearly, Watson was a rebel. He
took the various objective
approaches to the study of
Psychology that were appearing
here and there, and through his
forceful writing and speaking,
organized them into a new school
of psychology
John B. Watson
 He had two lasting effects on
Psychology.
1. he change Psychologys goal from
attempting to understand
consciousness to the prediction and
control of behavior.
John B. Watson
 He had two lasting effects on
Psychology.
2. He made made behavior
psychologys subject matter
Experiment
with Little
Albert
Give me a dozen healthy infants, well-
informed, and my own specified world to
bring them up in and Ill guarantee to take
any one at random and train him to
become any type of specialist I might
select  doctor, lawyer, artist, merchant,
chief, and yes, even beggarman and thief,
regardless of his talents, penchants,
tendencies, abilities, vocations, and race
of his ancestors.
Little Albert
1920
 In this experiment
Unconditione
d stimuli (US)
Unconditione
d response
(UR)Conditioned
stimuli (CS)
Conditioned
response
Loud noise
Fear produced
by the noise
rat
Fear of the rat
 Watson showed that our
emotional reactions can be
rearranged through classical
conditioning.
 Alberts fear was generalized to a
variety of objects that were not
feared at the onset of the
experiment: a rat, a rabbit, a dog,
a fur coat, cotton and a Santa
Claus mask
 For Watson, learning occurred
simply because events followed
each other closely in time.
Classical conditioning occurs, not
because the US reinforces the
CS, but because the the CS and
US follow each other in close
succession
 Modeling
 a method used in certain
techniques of psychotherapy
whereby the client learns by
imitation alone, without any
specific verbal direction by the
therapist
Burrhus Frederic
Skinner
B. F. Skinner
 Was born in Susquehanna,
Pennsylvania
 He received his masters degree
in 1930 and his Ph.D. in 1931
from Harvard University
B. F. Skinner
 His B.A. degree was obtained
from Hamilton College in New
York, where he majored in
English
 He was a highly prolific writer.
One of his main concerns was to
relate his laboratory findings to
Major
Theoretical
Concepts
Radical Behaviorism
 The scientific orientation
rejects scientific
language and
interpretations that refer
to mentalistic events.
Radical Behaviorism
 observable and measurable
aspects of the environment
of an organisms behavior,
and of the consequences of
that behavior are the critical
material for scientific
scrutiny
Respondent & Operant Behavior
 2 Kinds of Behavior
1. Respondent behavior 
elicited by a known stimuli
Ex. Unconditioned responses  reflexes,
such as jerking ones hand when jabbed
with a pin or the constriction of the eye
when exposed to bright light
Respondent & Operant Behavior
 2 Kinds of Behavior
2. Operant behavior  not
elicited by a known stimulus
but is simply emitted by the
organism
Ex. Most of our everyday activities are operant
behaviors.
Beginning to whistle, standing up and walking
about
Type S and Type R Conditioning
 2 Kinds of Conditioning
1. Type S or Respondent
conditioning  identical to
classical conditioning.
Emphasize the importance
of the stimulus in eliciting the
desired response. The
strength of conditioning is
shown by magnitude of the CR.
Similar
to
Pavlovs
Classical
Condi -
tioning
Type S and Type R Conditioning
 2 Kinds of Behavior
2. Type R or Operant
Conditioning  involves
operant behavior. The
strength of conditioning is
shown by response rate.
Similar to Thorndikes Instrumental
Conditioning
Skinner on Reinforcement
 2 General Principles are
associated with Type R
Conditioning
1. Any response that is followed
by a reinforcing stimulus tends
to be repeated
2. A reinforcing stimulus is
anything that increases the
rate with which an operant
response occurs
Skinner on Reinforcement
 Contingent Reinforcement
 the organism must respond
in such a way as to produce the
reinforcing stimulus
Skinner defined culture as a set of
reinforcement contingencies
The Skinner Box
 Small test chamber
 Usually has a grid
floor, light, lever and
food cup.
 It is arranged so that
when the animal
depresses the lever,
the feeder mechanism
is activated, and a
small pellet of food is
released into the food
Cummulative Recording
 Keep track on an
animals behavior in
the Skinner box
 Quite different from
other ways of graphing
data in learning
experiments.
 Time  x-axis
 total no. of responses -
> y-axis
Conditioning the Lever-Pressing
Response
Typically, conditioning the lever-pressing
response involves the following steps:
1. Deprivation
- is simply a set of procedures that is
related to how an organism performs on a
certain task; nothing more needs to be said.
Conditioning the Lever-Pressing
Response
Typically, conditioning the lever-pressing
response involves the following steps:
2. Magazine Training
- the experimenter uses an external hand
switch and periodically triggers the
feeder mechanism (magazine).
Conditioning the Lever-Pressing
Response
Typically, conditioning the lever-pressing
response involves the following steps:
3. Lever Pressing
- the animal can be left in the Skinner box
on its own.
Shaping
 Placing the deprived animal in the
Skinner box and simply leave it there.
The animal either learns or dies.
 2 components:
1. differential reinforcement
- some responses are reinforced and
others are not
2. successive approximation
- only those responses that become
increasingly similar to the one the
experimenter wants are reinforced
Secondary
Reinforcement
 Any neutral stimulus paired
with a primary reinforcer (eg
food or water) takes on
reinforcing properties of its
own
Generalized Reinforcers
 A secondary reinforcer that
has been paired with more
than one primary reinforcer.
ex. money is a generalized reinforcer
because it is ultimately associated with
any number of primary reinforcers.
Chaining
 One response can bring the
organism into contact with
stimuli that act as a
Secondary Stimulus for
another response, which in
turn causes it to experience
stimuli that cause a third
Primary Positive Reinforcement
 This is something that is naturally
reinforcing to the organism such
as food, water, and is related to
survival
 Any neutral stimulus associated
with primary positive reinforcement
takes on positive secondary
Primary Positive Reinforcement
 A positive reinforcer, either primary
and secondary, is something that,
when added to the situation by a
certain response, increases the
probability of that responses
recurrence.
Primary Negative Reinforcement
 is something naturally harmful to
the organism such as an aversive
loud tone or an electric shock.
 Any neutral stimulus associated
with a primary negative reinforcer
takes on secondary negative
reinforcing characteristics.
Primary Negative Reinforcement
 A negative reinforcer, either
primary or secondary, is
something that, when removed
from the situation by a certain
response, increases the probability
of that responses recurrence
Punishment
 Occurs when a response removes something
positive from the situation or adds something
negative. In everyday language we can say that
punishment is either taking away something an
organism wants, or giving it something it does not
want. In either case, the outcome of the response
temporarily decreases the probability of
recurrence of that response it does not
decrease the probability of a response. Although
punishment suppresses a response as long as it
is applied, it does not weaken the habit. Skinner
(1971) said.

More Related Content

Behaviorism

  • 3. Behaviorism is a natural approach to Psychology that traditionally focuses on the study of environmental influences on observable behavior
  • 4. Behaviorism is the view that behavior should be explained by observable behavior, not by mental processes. defined by Psychologists as the thoughts, feelings, and motives that each of us experiences but that cannot be observed by others.
  • 7. John B. Watson founder of Behaviorism Married Rosalie Rayner, with whom he did the famous study with the infant named Albert.
  • 8. John B. Watson He is a radical environmental determinist He believed that all we come equipped with at birth are a few reflexes and a few basic emotions, and through classical conditioning these reflexes become paired with a variety of
  • 9. John B. Watson Human emotion was a product of both heredity and experience o We inherit three emotions fear, rage and love.
  • 10. John B. Watson noted that consciousness could be studied only through the process of INTROSPECTION, a notoriously unreliable research tool. o because consciousness could not be reliably studied, he said, it should not be studied at all.
  • 11. John B. Watson To be scientific, psychology needed behavior as a subject matter that was stable enough to be reliably measured. Watson felt that the main concern for the psychologist should be behavior and how it varies with experience.
  • 12. John B. Watson The focal point of epistemological inquiry for thousands of years was looked on by the behaviorist as only a hindrance in the study of human behavior.
  • 13. John B. Watson X Instrospection X Talk of instinctive behavior X No more attempts to study the human consciousness or unconscious mind Behavior is what we can see, and therefore behavior is what we study
  • 14. John B. Watson He saw behaviorism as a means of stripping ignorance and superstition from human existence, thereby paving the way for more rational, meaningful living.
  • 15. John B. Watson Clearly, Watson was a rebel. He took the various objective approaches to the study of Psychology that were appearing here and there, and through his forceful writing and speaking, organized them into a new school of psychology
  • 16. John B. Watson He had two lasting effects on Psychology. 1. he change Psychologys goal from attempting to understand consciousness to the prediction and control of behavior.
  • 17. John B. Watson He had two lasting effects on Psychology. 2. He made made behavior psychologys subject matter
  • 19. Give me a dozen healthy infants, well- informed, and my own specified world to bring them up in and Ill guarantee to take any one at random and train him to become any type of specialist I might select doctor, lawyer, artist, merchant, chief, and yes, even beggarman and thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors.
  • 21. In this experiment Unconditione d stimuli (US) Unconditione d response (UR)Conditioned stimuli (CS) Conditioned response Loud noise Fear produced by the noise rat Fear of the rat
  • 22. Watson showed that our emotional reactions can be rearranged through classical conditioning.
  • 23. Alberts fear was generalized to a variety of objects that were not feared at the onset of the experiment: a rat, a rabbit, a dog, a fur coat, cotton and a Santa Claus mask
  • 24. For Watson, learning occurred simply because events followed each other closely in time. Classical conditioning occurs, not because the US reinforces the CS, but because the the CS and US follow each other in close succession
  • 25. Modeling a method used in certain techniques of psychotherapy whereby the client learns by imitation alone, without any specific verbal direction by the therapist
  • 27. B. F. Skinner Was born in Susquehanna, Pennsylvania He received his masters degree in 1930 and his Ph.D. in 1931 from Harvard University
  • 28. B. F. Skinner His B.A. degree was obtained from Hamilton College in New York, where he majored in English He was a highly prolific writer. One of his main concerns was to relate his laboratory findings to
  • 30. Radical Behaviorism The scientific orientation rejects scientific language and interpretations that refer to mentalistic events.
  • 31. Radical Behaviorism observable and measurable aspects of the environment of an organisms behavior, and of the consequences of that behavior are the critical material for scientific scrutiny
  • 32. Respondent & Operant Behavior 2 Kinds of Behavior 1. Respondent behavior elicited by a known stimuli Ex. Unconditioned responses reflexes, such as jerking ones hand when jabbed with a pin or the constriction of the eye when exposed to bright light
  • 33. Respondent & Operant Behavior 2 Kinds of Behavior 2. Operant behavior not elicited by a known stimulus but is simply emitted by the organism Ex. Most of our everyday activities are operant behaviors. Beginning to whistle, standing up and walking about
  • 34. Type S and Type R Conditioning 2 Kinds of Conditioning 1. Type S or Respondent conditioning identical to classical conditioning. Emphasize the importance of the stimulus in eliciting the desired response. The strength of conditioning is shown by magnitude of the CR. Similar to Pavlovs Classical Condi - tioning
  • 35. Type S and Type R Conditioning 2 Kinds of Behavior 2. Type R or Operant Conditioning involves operant behavior. The strength of conditioning is shown by response rate. Similar to Thorndikes Instrumental Conditioning
  • 36. Skinner on Reinforcement 2 General Principles are associated with Type R Conditioning 1. Any response that is followed by a reinforcing stimulus tends to be repeated 2. A reinforcing stimulus is anything that increases the rate with which an operant response occurs
  • 37. Skinner on Reinforcement Contingent Reinforcement the organism must respond in such a way as to produce the reinforcing stimulus Skinner defined culture as a set of reinforcement contingencies
  • 38. The Skinner Box Small test chamber Usually has a grid floor, light, lever and food cup. It is arranged so that when the animal depresses the lever, the feeder mechanism is activated, and a small pellet of food is released into the food
  • 39. Cummulative Recording Keep track on an animals behavior in the Skinner box Quite different from other ways of graphing data in learning experiments. Time x-axis total no. of responses - > y-axis
  • 40. Conditioning the Lever-Pressing Response Typically, conditioning the lever-pressing response involves the following steps: 1. Deprivation - is simply a set of procedures that is related to how an organism performs on a certain task; nothing more needs to be said.
  • 41. Conditioning the Lever-Pressing Response Typically, conditioning the lever-pressing response involves the following steps: 2. Magazine Training - the experimenter uses an external hand switch and periodically triggers the feeder mechanism (magazine).
  • 42. Conditioning the Lever-Pressing Response Typically, conditioning the lever-pressing response involves the following steps: 3. Lever Pressing - the animal can be left in the Skinner box on its own.
  • 43. Shaping Placing the deprived animal in the Skinner box and simply leave it there. The animal either learns or dies. 2 components: 1. differential reinforcement - some responses are reinforced and others are not 2. successive approximation - only those responses that become increasingly similar to the one the experimenter wants are reinforced
  • 44. Secondary Reinforcement Any neutral stimulus paired with a primary reinforcer (eg food or water) takes on reinforcing properties of its own
  • 45. Generalized Reinforcers A secondary reinforcer that has been paired with more than one primary reinforcer. ex. money is a generalized reinforcer because it is ultimately associated with any number of primary reinforcers.
  • 46. Chaining One response can bring the organism into contact with stimuli that act as a Secondary Stimulus for another response, which in turn causes it to experience stimuli that cause a third
  • 47. Primary Positive Reinforcement This is something that is naturally reinforcing to the organism such as food, water, and is related to survival Any neutral stimulus associated with primary positive reinforcement takes on positive secondary
  • 48. Primary Positive Reinforcement A positive reinforcer, either primary and secondary, is something that, when added to the situation by a certain response, increases the probability of that responses recurrence.
  • 49. Primary Negative Reinforcement is something naturally harmful to the organism such as an aversive loud tone or an electric shock. Any neutral stimulus associated with a primary negative reinforcer takes on secondary negative reinforcing characteristics.
  • 50. Primary Negative Reinforcement A negative reinforcer, either primary or secondary, is something that, when removed from the situation by a certain response, increases the probability of that responses recurrence
  • 51. Punishment Occurs when a response removes something positive from the situation or adds something negative. In everyday language we can say that punishment is either taking away something an organism wants, or giving it something it does not want. In either case, the outcome of the response temporarily decreases the probability of recurrence of that response it does not decrease the probability of a response. Although punishment suppresses a response as long as it is applied, it does not weaken the habit. Skinner (1971) said.