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To find out what Paid Social Advertising can do for your brand, grab your backstage pass and access all areas of our industry leading whitepaper.
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1) The document provides 10 tips for Facebook success including promoting posts, using mobile-only ads, embedding posts, using hashtags, creating mobile-friendly apps and pages, understanding the newsfeed algorithm, using objective-based ad buying, running like and comment competitions, updating timeline banners, and using graph search.
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Case Study - Schuh, Summer Of Ugg Facebook AppMyclever Agency
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Schuh wanted to increase brand awareness and engagement on Facebook. They created a "Summer of Ugg" competition app with a game to "find the Uggs" and mechanisms to get non-fans to like the page, capture emails, and encourage sharing. The app increased Facebook likes by 16% and people talking about the brand by 500%. It also helped capture email addresses to reach more potential customers. Schuh was pleased with the campaign results and continuing their social media marketing strategy.Case Study - Schuh, Skechers Facebook App
Case Study - Schuh, Skechers Facebook AppMyclever Agency
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Schuh wanted to increase brand awareness and grow engagement on Facebook and their email list. They worked with mycleveragency to create a sweepstakes app where users could repeatedly enter by guessing the daily Sketchers shoe sketch. The app encouraged sharing with friends. Over 3,000 entries were received, over 2,000 people opted into email marketing, and their Facebook fan base grew by nearly 900 with a large increase in people talking about Schuh online. The competition was successful in meeting Schuh's objectives of raising their online profile and reach through social media and email marketing.Case Study - Gumtree, Facebook Sweepstakes
Case Study - Gumtree, Facebook SweepstakesMyclever Agency
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Gumtree wished to increase brand awareness and engagement on Facebook. They developed a sweepstakes app with a celebrity ad guessing game and prize of 贈500. Users were prompted to like the page and enter personal details. The app increased likes by 41.8% and those talking about it by 6,000%. Promoted posts reached current fans and their friends, boosting entries. While not all potential fans saw it, the viral sharing incentivized organic growth. Gumtree should continue incentivized competitions across platforms for engagement.Case Study - Curvy Kate 12 Days 
Case Study - Curvy Kate 12 Days Myclever Agency
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Curvy Kate is a lingerie brand that specializes in larger cup sizes. They wanted to increase brand awareness and engagement during the Christmas period. An agency developed the "12 Days of Christmas" campaign featuring daily prizes and promotions across social media. The campaign was highly successful, generating over 8,500 email opt-ins, growing Curvy Kate's Facebook fans by 48% to over 9,500, and increasing their daily Facebook reach to over 270,000 people. The client was very pleased with the results and looked forward to ongoing social media support.Case Study - Sale Sharks
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This case study documents mycleveragency's social media strategy for Sale Sharks, a professional rugby union team. The strategy aimed to build an online community, increase brand awareness, and drive traffic to the team's website. Mycleveragency redesigned Sale Sharks' Facebook and Twitter profiles to be more visually branded and professional. They increased posting frequency and interactions to engage fans. This approach boosted Facebook fans by 359% and Twitter followers by 153%, growing the team's online presence. Case Study - Michael Forever Tribute
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Mycleveragency is a social media agency that was hired to manage social media for the Michael Forever Tribute concert in Cardiff, UK. The previous PR company had mismanaged the Facebook page and upset fans. The objectives for Mycleveragency were to reverse negative sentiment, increase post interactions, and drive ticket sales. Through community management techniques like crafting engaging posts and responding promptly to fans, Mycleveragency was able to increase positive sentiment, comments, likes, and shares on the Facebook page.Case Study - Curvy Kate 12 Days of Christmas 
Case Study - Curvy Kate 12 Days of Christmas Myclever Agency
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The 12 Days of Christmas campaign by Curvy Kate and mycleveragency aimed to increase brand awareness and engagement during the Christmas period. It featured a daily prize giveaway on Curvy Kate's Facebook page. This increased Facebook fans by 48%, daily engaged users by 243%, and people talking about the page by 483%. Over 8,500 people also opted in to Curvy Kate's email list. The campaign exceeded expectations and established social media promotions as an effective strategy for Curvy Kate.
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1) The document provides 10 tips for Facebook success including promoting posts, using mobile-only ads, embedding posts, using hashtags, creating mobile-friendly apps and pages, understanding the newsfeed algorithm, using objective-based ad buying, running like and comment competitions, updating timeline banners, and using graph search.
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Bench wanted to increase brand awareness for itself and partner Dawson's Music. An engaging sweepstake app was built and promoted posts were used. This led to 8,000 app views, 1,200 competition entries, and 669 people signing up to the Bench newsletter. The promoted post was one of Bench's most engaging during the campaign. Going forward, Bench can run campaigns across multiple countries on its global Facebook page.Case Study - Schuh, Summer Of Ugg Facebook App
Case Study - Schuh, Summer Of Ugg Facebook AppMyclever Agency
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Schuh wanted to increase brand awareness and engagement on Facebook. They created a "Summer of Ugg" competition app with a game to "find the Uggs" and mechanisms to get non-fans to like the page, capture emails, and encourage sharing. The app increased Facebook likes by 16% and people talking about the brand by 500%. It also helped capture email addresses to reach more potential customers. Schuh was pleased with the campaign results and continuing their social media marketing strategy.Case Study - Schuh, Skechers Facebook App
Case Study - Schuh, Skechers Facebook AppMyclever Agency
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Schuh wanted to increase brand awareness and grow engagement on Facebook and their email list. They worked with mycleveragency to create a sweepstakes app where users could repeatedly enter by guessing the daily Sketchers shoe sketch. The app encouraged sharing with friends. Over 3,000 entries were received, over 2,000 people opted into email marketing, and their Facebook fan base grew by nearly 900 with a large increase in people talking about Schuh online. The competition was successful in meeting Schuh's objectives of raising their online profile and reach through social media and email marketing.Case Study - Gumtree, Facebook Sweepstakes
Case Study - Gumtree, Facebook SweepstakesMyclever Agency
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Gumtree wished to increase brand awareness and engagement on Facebook. They developed a sweepstakes app with a celebrity ad guessing game and prize of 贈500. Users were prompted to like the page and enter personal details. The app increased likes by 41.8% and those talking about it by 6,000%. Promoted posts reached current fans and their friends, boosting entries. While not all potential fans saw it, the viral sharing incentivized organic growth. Gumtree should continue incentivized competitions across platforms for engagement.Case Study - Curvy Kate 12 Days
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Curvy Kate is a lingerie brand that specializes in larger cup sizes. They wanted to increase brand awareness and engagement during the Christmas period. An agency developed the "12 Days of Christmas" campaign featuring daily prizes and promotions across social media. The campaign was highly successful, generating over 8,500 email opt-ins, growing Curvy Kate's Facebook fans by 48% to over 9,500, and increasing their daily Facebook reach to over 270,000 people. The client was very pleased with the results and looked forward to ongoing social media support.Case Study - Sale Sharks
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Mycleveragency is a social media agency that was hired to manage social media for the Michael Forever Tribute concert in Cardiff, UK. The previous PR company had mismanaged the Facebook page and upset fans. The objectives for Mycleveragency were to reverse negative sentiment, increase post interactions, and drive ticket sales. Through community management techniques like crafting engaging posts and responding promptly to fans, Mycleveragency was able to increase positive sentiment, comments, likes, and shares on the Facebook page.Case Study - Curvy Kate 12 Days of Christmas
Case Study - Curvy Kate 12 Days of Christmas Myclever Agency
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The 12 Days of Christmas campaign by Curvy Kate and mycleveragency aimed to increase brand awareness and engagement during the Christmas period. It featured a daily prize giveaway on Curvy Kate's Facebook page. This increased Facebook fans by 48%, daily engaged users by 243%, and people talking about the page by 483%. Over 8,500 people also opted in to Curvy Kate's email list. The campaign exceeded expectations and established social media promotions as an effective strategy for Curvy Kate.Recently uploaded (16)
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