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What are the Benefits of a Loyalty Program? Is a customer loyalty program right for your marketing strategy? Customer loyalty programs are designed to retain customers and improve the overall customer relationship — and for that they work very well. A recent Experian study shows, 75% of U.S. companies with loyalty programs generate a return on their investment. This clearly shows a benefit for most companies who spend the money on rewards programs. Here are some additional benefits of a customer loyalty program and how they can work for you. Get more information here for justifying a loyalty program: http://www.customerinsightgroup.com/loyaltyblog/what-are-the-benefits-of-a-loyalty-program