Beyond The Blue Suited Banker - The New Breed Of Financial Brands
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Like brands across financial services sectors, venture capital and private equity brands are pushing beyond the blue-suited banker perceptions of the past. The global shift toward brands that are more tech and less bank starts at the highest levels of the capital markets, where aligning with the sensibilities of the next great idea, and the next great entrepreneur, starts with a digital destination that demonstrates they get it. Here are 20 FINE slides that clearly, simply explain an evolution thats creating the New Breed of Financial Brands and leaving the blue suit behind.
