The document discusses factors to consider when innovating packaging design. It lists questions in two categories - whether the product can be used intuitively by consumers and its technical performance. For consumer factors, it asks about usability, ergonomics and challenges in using the product. For technical performance, it covers level of interest in purchasing, how noticeable the product is on shelves, alignment with the brand and concept, and how motivating the on-pack communication is. The goal is to design innovative packaging that can effectively engage consumers.
6. ? Can consumers use the product?
? Do consumers ¡®give up¡¯, putting the product
back?
? Is the pack intuitive?
? Have the pack ergonomics improved?
? Have functional changes been made?
? What challenges do consumers face at shelf?
? Do consumers interact with the product at shelf?
? Do the pack¡¯s affordances communicate with the
consumer?
Technical Insight
7. ? What is the level of Purchase Intent?
? How well does the product Stand Out?
? Does the product fit the brand?
? Does the product fit the concept?
? What does the packaging cue?
? Do the graphics appeal to consumers?
? How easy is the product to find?
? How motivating is the on pack communication?
? How can Stand Out be improved?
At Shelf Impact
