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Editor's Notes

• #3: Question I ask most mornings…
• #4: So, what can we do to put our own apps in the 5%?
• #5: The point of the presentation was to explore the limitations and how they can be superseded. But the more I thought about it, the more I realised they all added up to one line – whether or not an app is used consistently and over time, either by business users or consumers.
• #6: Mobility is driving a need for convenience and immediacy, which needs to translate into apps. From business perspective:Finding stuff out – user needLogging stuff – business needCollaborating – everyone’s need
• #7: Clock starts ticking when app opens. How long do you have? People might use an app more than once, but will tend to the easiest path.
• #8: This remains true when the train goes into the tunnel – app needs to carry on working, even in restrictive environments
• #9: It would be easier if the user perspective was like this.
• #10: But it doesn’t look like this
• #11: Or even this
• #12: It’s more like this. People are forgetful, clutter is an issueOther options, particularly for collaboration (e.g. speaking to people!)Field sales – little black bookMention demographics of platforms – doctors want iPads, nurses want android?
• #13: What about the business. We’ve come a long way from “data entry clerks” being slaves to the machine
• #14: The shackles have been removed – and technology can’t afford to slow people down as it will simply be left behind.Such a thing as too much functionalityAlign with users, then business processes – people can be restricted to a point, but easier to enable themNote that mobile apps happening in parallel with flexible working
• #15: As well as process we have data – cf Bento with data clutter. Yes thisis about presentation, but also back-end integration
• #16: The BYO question is partially a red herring – as it is as much a symptom as a cause, adding rather than replacing. More important is that people are choosing the set of options that work best for them, cherry-picking from diversity.
• #17: So, how to plan ahead? The difficulty is, knowing when to plan for – the window of opportunity is short, and change is a constant. Six months is already too long?
• #18: But even more importantly, it becomes crucial to do everything possible to ensure the success of an app. The line between winning and also-ran is very tight indeed – need to think in ‘winning edge’ terms.
• #19: Don’t forget training if possible – anything you can do, do it.Go where the people are – “that’s were the money is”Opportunities exist where they didn’t before – not simply mobilising existing apps. E.g. Textbooks. Align with users then businessRefresh apps, add gaming elementsApps are a gateway, not a destination – if people don’t cross boundary, will never get thereAnd yes to manageability, security etc – but don’t throw out the baby with the bathwater