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Brand Loyalty

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Lyle McLaughlin
Lyle McLaughlin

Presentation explaining Brand Loyalty and how to maintain it. Also explains the benefits of loyal customers to an organisation and the recent problems they have been facing.

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Brand Loyalty By Lyle McLaughlin
What Is Brand Loyalty? - It is when a customer remains faithful to one brand only by continuing to buy from them solely out of choice rather than any pressure being applied from the organisations.
How To Build Brand Loyalty Brand loyalty can be created if the organisation follow six simple steps: Be the BEST: If it is obvious to customers that your product or service is the best on the market they will choose you over competitors. Create a sense of BELONGING: Give customers a reason to want to purchase your product with a sense of pride as if it is make specifically for them. Be RELIABLE: Make sure the product always does what you say it will, dont give customers a reason to stop buying. Be ACCESSIBLE: The product should be affordable and readily available for the customers you are targeting. Connect with your AUDIENCE: Make your audience feel valued as a customer and important to the company. Keep in contact regularly to remind them. REPEAT: Ensure the product evolves with the customer and continues to suit the needs of the buyers.
Maintaining Brand Loyalty Ways To Maintain Loyal Customers Contact Them Via EMAIL and POST Keep the Brand name in the customers head on a daily basis to maintain the relationship already created. CLUB CARDS and INSENTIVES- Give the customer further reasons to return to your particular store rather than competitors.
Benefits Of Brand loyalty - Money can be saved on advertising and research and spent elsewhere in the organisation. - There will be constant demand for the product and regular sales which will help cash flow. - The brand will create a good name in the market if it is seen to be popular. - Profits should rise each year if new customers are still being attracted.
Recent Problems With Brand Loyalty Competitors of the well established companies are now attempting and successfully winning over years of loyal customers by producing very similar products at a lower cost to the public.
Sources https://aytm.com/blog/research-junction/building-brand-loyalty-part-3/ http://brandmarketingintegration.com/ways-to-create-brand-loyalty/ http://www.businessdictionary.com/definition/brand-loyalty.html

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Brand Loyalty

  • 1. Brand Loyalty By Lyle McLaughlin
  • 2. What Is Brand Loyalty? - It is when a customer remains faithful to one brand only by continuing to buy from them solely out of choice rather than any pressure being applied from the organisations.
  • 3. How To Build Brand Loyalty Brand loyalty can be created if the organisation follow six simple steps: Be the BEST: If it is obvious to customers that your product or service is the best on the market they will choose you over competitors. Create a sense of BELONGING: Give customers a reason to want to purchase your product with a sense of pride as if it is make specifically for them. Be RELIABLE: Make sure the product always does what you say it will, dont give customers a reason to stop buying. Be ACCESSIBLE: The product should be affordable and readily available for the customers you are targeting. Connect with your AUDIENCE: Make your audience feel valued as a customer and important to the company. Keep in contact regularly to remind them. REPEAT: Ensure the product evolves with the customer and continues to suit the needs of the buyers.
  • 4. Maintaining Brand Loyalty Ways To Maintain Loyal Customers Contact Them Via EMAIL and POST Keep the Brand name in the customers head on a daily basis to maintain the relationship already created. CLUB CARDS and INSENTIVES- Give the customer further reasons to return to your particular store rather than competitors.
  • 5. Benefits Of Brand loyalty - Money can be saved on advertising and research and spent elsewhere in the organisation. - There will be constant demand for the product and regular sales which will help cash flow. - The brand will create a good name in the market if it is seen to be popular. - Profits should rise each year if new customers are still being attracted.
  • 6. Recent Problems With Brand Loyalty Competitors of the well established companies are now attempting and successfully winning over years of loyal customers by producing very similar products at a lower cost to the public.