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Often times, a brand can find that while they have a deep and loyal fan base, they also have people who misunderstand or are not attracted to their product. Over time, a brand in this position can find future growth and expansion threatened if the loyal fans slowly become outnumbered by the indifferent or disgruntled customers. If the things that the loyal fans found so appealing are not transferred or made relevant to the younger generation, the brand will weaken and become extinct or simply remain as representative of an bygone era. The following is a brief research foray into brands and companies to understand how those brands may have worked through various challenges in order to grow and expand. This was part of our work for a client in a similar brand position.Read less