Branding for Musicians--Mark Samples
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This document discusses branding strategies for musicians. It emphasizes the importance of identifying a musical artist's "core" by stripping ideas down to their essence. Examples are provided of ensembles' cores expressed as their top three defining aspects. Principles of core are divided into four categories: generative, observable, aspirational, and limiting/freeing. Three strategies are outlined for finding an artist's core: determining their top three aspects, crafting a value statement, and developing a high-concept pitch in one sentence using familiar references. The overall message is the value of musicians understanding their core identity to effectively share their music.
![I am a [professional identity].
I help [your target audience],
do/understand [your unique solution],
so that they can [promised
transformation].
Value Proposition Statement
(Michael Hyatt)](https://image.slidesharecdn.com/brandingformusiciansworkshop-moneyslides-141117100427-conversion-gate01/85/Branding-for-Musicians-Mark-Samples-42-320.jpg)
Branding for Musicians--Mark Samples
- 1. Know Yourself. Tell Your Story. Branding for Musicians. Dr. Mark Samples
- 2. The heart of branding for musicians. Naming your core artistic values and acting on them consistently.
- 3. Branding for Musicians What is core?
- 4. What Is Core? Absurdly exclusive.
- 5. Made to Stick: Why Some Ideas Survive and Others Die Chip and Dan Heath
- 6. Chip and Dan Heath Finding the core means stripping an idea down to its critical essence. To get to the core, weve got to weed out superfluous and tangential elements
- 7. Chip and Dan Heath But thats the easy part. The hard part is weeding out ideas that may be really important but arent the most important.
- 8. What Is Core? Absurdly exclusive.
- 9. What Is Core? Absurdly exclusive. Proverb-worthy.
- 10. The Golden Rule Proverb-Worthy
- 11. Compact Core The proverbial sweet spot.
- 12. What Is Core? Absurdly exclusive. Proverb-worthy.
- 13. What Is Core? Absurdly exclusive. Proverb-worthy. The Top Three.
- 14. Branding for Musicians Examples of The Top Three
- 15. The Fourth Wall
- 16. The Fourth Wall Ensemble 1. Hybrid performing arts ensemble. 2. Break the fourth wall. 3. Commissioning of new works.
- 18. Music Fit Academy 1. Enthusiastic and fun. 2. Brass lessons. 3. Music training re-imagined as athletic training.
- 19. Core Branding for Musicians Dr. Mark Samples
- 20. Mystery Ensemble 1. Fearless musical exploration. 2. Continual re-imagining of the string quartet experience. 3. Promotion of new music through collaboration.
- 21. Kronos Quartet
- 22. Mystery Ensemble 1. Fearless exploration of the limits of rock music. 2. Uncompromising live music experience. 3. Continual re-imagination of all aspects of the music industry.
- 23. Radiohead
- 24. Mystery Ensemble 1. Limitless collective. 2. Bridging the worlds musical neighborhoods. 3. Personal musical expression of musicians in a family atmosphere.
- 26. Mystery Performer 1. Musician and comedian. 2. Improvises on the spot. 3. Using only voice and a looping machine.
- 27. Reggie Watts
- 28. Core Branding for Musicians Dr. Mark Samples
- 29. Branding for Musicians Principles of Core
- 30. Generative Principles of Core
- 31. Observable Principles of Core
- 32. Aspirational Principles of Core
- 33. Limiting, Freeing Principles of Core
- 34. Orson Welles The absence of limitations is the enemy of art.
- 35. Principles of Core Generative Observable Aspirational Limiting and Freeing
- 36. Principles of Core G O A L
- 37. Core Branding for Musicians Dr. Mark Samples
- 38. Branding for Musicians Find Your Core. Three Strategies
- 39. 1. Whats your top three? Find Your Core
- 40. Defer judgment. Encourage wild ideas. Build on the ideas of others. Stay focused on topic. One conversation at a time. Be visual. Go for quantity. Brainstorming Rules Design Thinking for Educators Toolkit
- 41. 2. Value Statement Find Your Core
- 42. I am a [professional identity]. I help [your target audience], do/understand [your unique solution], so that they can [promised transformation]. Value Proposition Statement (Michael Hyatt)
- 43. I am a musician, scholar, and teacher. I help overwhelmed professional musicians, understand their core artistic identities, so that they can share their music with more people and get back to doing what they love: making music. Value Proposition Statement (Michael Hyatt)
- 44. 3. The High- Concept Pitch Find Your Core
- 45. Jaws in space.
- 46. One sentence. Established building blocks. Define your target. Juxtapose at varying distances. High-Concept Pitch
- 49. Reggie Watts of classical music.
- 50. http://stricklersigns.com/wp-content/uploads/2013/11/welcome-to- las-vegas-sign-at-dusk.jpg Las Vegas of music the music industry.
- 52. Find your core. Find Your Top Three. Value Statement. The High-Concept Pitch.
- 53. Know Yourself. Tell Your Story. Branding for Musicians. Dr. Mark Samples mark@mark-samples.com www.mark-samples.com