際際滷

際際滷Share a Scribd company logo

Brands As Publishers

Download as PPTX, PDF
WP Engine UK
WP Engine UK

Once upon a time, all brands did was broadcast information. At most, brands sold us dreams and visions through advertising of how our life could be. Now fast forward to the present day and times have changed. Brands now have multiple routes to reach consumers. The rise of social media, mobile, and content publishing have opened a wealth of new opportunities, but at the same time consumers are savvier, more selective, and much harder to please. In the new age of omni-channel commerce and hyper-connectivity, brands must engage with current and prospective customers in new, more sophisticated ways. WP Engine EMEA Manager Fabio Torlini, 9seeds Partner Jon Brown, and The Good Men Project CEO Lisa Hickey discussed how brands are becoming publishers and how the right website and platform can help transform websites and brands into ultra-engaging publishing houses in our most recent webinar. Enjoy!

1 of 34
Download to read offline
This webinar will begin at 11:00am CDT BRANDS ARE BECOMING PUBLISHERS AND ITS HAVING A HUGE IMPACT ON ENGAGEMENT
BRANDS ARE BECOMING PUBLISHERS AND ITS HAVING A HUGE IMPACT ON ENGAGEMENT
INTRODUCTIONS Fabio Torlini WP Engine Fabio Torlini is EMEA Managing Director for WP Engine. Based in Londons Tech City, his main role is helping WP Engine launch their services into Europe. With over 15 years experience in the hosting and cloud industry, he has a thorough understanding of all aspects of IT B2B marketing, branding, PR, channel and management. Lisa Hickey The Good Men Project Lisa Hickey is CEO of Good Men Media Inc. and publisher of the Good Men Project. She likes to create things that capture the imagination of the general public and become a part of the popular culture for years to come. WP Engine wpengine.com Jon Brown 9seeds Jon Brown is co-owner of 9seeds, a web development agency that has been focused on WordPress since its inception 6 years ago.
Quick Overview of Publishing Landscape The Evolution of Brands Into Publishers Building World Class Publishing Sites Growing your Brand Voice through Unique Content AGENDA
The Evolution of Brands into Publishers
September 2013 Fabio Torlini, MD WP Engine, @Torlini The WP Engine Vision
September 2013 Fabio Torlini, MD WP Engine, @Torlini A Brief History of Content
September 2013 Fabio Torlini, MD WP Engine, @Torlini Customer engagement, changed forever
September 2013 Fabio Torlini, MD WP Engine, @Torlini The Democratisation of Content
September 2013 Fabio Torlini, MD WP Engine, @Torlini
September 2013 Fabio Torlini, MD WP Engine, @Torlini Understanding End User Objectives Drive Traffic Add Value Raise Their Profile Control Their Image Educate
September 2013 Fabio Torlini, MD WP Engine, @Torlini BarkPost
September 2013 Fabio Torlini, MD WP Engine, @Torlini American Express Open Forum
September 2013 Fabio Torlini, MD WP Engine, @Torlini Hubspot
September 2013 Fabio Torlini, MD WP Engine, @Torlini Red Bull
September 2013 Fabio Torlini, MD WP Engine, @Torlini Cancer Research UK
September 2013 Fabio Torlini, MD WP Engine, @Torlini Technology underpins everything
September 2013 Fabio Torlini, MD WP Engine, @Torlini Why WordPress? Entire Internet Top 1 Million Sites 24%of the Web today is based on WordPress. Over 70 million WordPress sites Globallyin 2014.
September 2013 Fabio Torlini, MD WP Engine, @Torlini A Strong Foundation - WordPress specialists - Manage 300,000 WordPress sites - 2 Billion objects served per day - Key clients include: Venture Beat Motely Fool Seattle Times
September 2013 Fabio Torlini, MD WP Engine, @Torlini Building a Scalable Business
September 2013 Fabio Torlini, MD WP Engine, @Torlini How Do You Start?
September 2013 Fabio Torlini, MD WP Engine, @Torlini What Is This Thing Called a Tipping Point?
September 2013 Fabio Torlini, MD WP Engine, @Torlini How Do You Create a System that Gets You to a Tipping Point?
September 2013 Fabio Torlini, MD WP Engine, @Torlini But Im a Publisher, not a Social Media Network.
September 2013 Fabio Torlini, MD WP Engine, @Torlini The Wildfire Effect
September 2013 Fabio Torlini, MD WP Engine, @Torlini But how do you monetize?
September 2013 Fabio Torlini, MD WP Engine, @Torlini Growth is never by mere chance. It is the result of forces working together. --- J.C. Penney (Be prepared. Set up your technology systems accordingly.)
September 2013 Fabio Torlini, MD WP Engine, @Torlini Building World Class Publishing Sites
September 2013 Fabio Torlini, MD WP Engine, @Torlini Understanding a clients content strategy Focused or Diverse Search Driven or Socially Driven
September 2013 Fabio Torlini, MD WP Engine, @Torlini Tailored Content Management Front Page Content Curation - automated - manual
September 2013 Fabio Torlini, MD WP Engine, @Torlini Editorial Flow Management Editorial Flow Management - Editors / Authors Site User Management - Registered Users - Featured members
September 2013 Fabio Torlini, MD WP Engine, @Torlini Ad Management Google DFP More ad networks then I thought existed Detecting Ad Blockers
September 2013 Fabio Torlini, MD WP Engine, @Torlini Performance at scale Site specific tuning Fragment Caching Sidebars, Widgets, Modules Dealing with spam bots Block it before it hits the site Sucuri CloudProxy & CloudFlare WAF offload to disqus/etc.
To learn more about managed WordPress hosting and to decide whether WP Engine is right for you, check out some of these links: Why Managed WordPress Hosting Is Awesome (Torque) What You Need To Know About Managed WordPress Hosting (WP Explorer) The Big WPLift Guide To Managed WordPress Hosting (WPLift) The Ultimate Guide To Choosing A WordPress Host (Smashing Magazine) Managed WordPress Hosting: The Pros And Cons (SitePoint) The Future Of Managed WordPress Hosting (My Take) (Chris Lema) The WordPress Hosting Service Thats Right For You (WP Engine) For more information on the managed WordPress hosting platform from WP Engine, check out wpengine.com, contact us at info@wpengine.com, or call us at 1-877-973-6446. WP Engine wpengine.com Questions?

More Related Content

Brands As Publishers

  • 1. This webinar will begin at 11:00am CDT BRANDS ARE BECOMING PUBLISHERS AND ITS HAVING A HUGE IMPACT ON ENGAGEMENT
  • 2. BRANDS ARE BECOMING PUBLISHERS AND ITS HAVING A HUGE IMPACT ON ENGAGEMENT
  • 3. INTRODUCTIONS Fabio Torlini WP Engine Fabio Torlini is EMEA Managing Director for WP Engine. Based in Londons Tech City, his main role is helping WP Engine launch their services into Europe. With over 15 years experience in the hosting and cloud industry, he has a thorough understanding of all aspects of IT B2B marketing, branding, PR, channel and management. Lisa Hickey The Good Men Project Lisa Hickey is CEO of Good Men Media Inc. and publisher of the Good Men Project. She likes to create things that capture the imagination of the general public and become a part of the popular culture for years to come. WP Engine wpengine.com Jon Brown 9seeds Jon Brown is co-owner of 9seeds, a web development agency that has been focused on WordPress since its inception 6 years ago.
  • 4. Quick Overview of Publishing Landscape The Evolution of Brands Into Publishers Building World Class Publishing Sites Growing your Brand Voice through Unique Content AGENDA
  • 5. The Evolution of Brands into Publishers
  • 6. September 2013 Fabio Torlini, MD WP Engine, @Torlini The WP Engine Vision
  • 7. September 2013 Fabio Torlini, MD WP Engine, @Torlini A Brief History of Content
  • 8. September 2013 Fabio Torlini, MD WP Engine, @Torlini Customer engagement, changed forever
  • 9. September 2013 Fabio Torlini, MD WP Engine, @Torlini The Democratisation of Content
  • 10. September 2013 Fabio Torlini, MD WP Engine, @Torlini
  • 11. September 2013 Fabio Torlini, MD WP Engine, @Torlini Understanding End User Objectives Drive Traffic Add Value Raise Their Profile Control Their Image Educate
  • 12. September 2013 Fabio Torlini, MD WP Engine, @Torlini BarkPost
  • 13. September 2013 Fabio Torlini, MD WP Engine, @Torlini American Express Open Forum
  • 14. September 2013 Fabio Torlini, MD WP Engine, @Torlini Hubspot
  • 15. September 2013 Fabio Torlini, MD WP Engine, @Torlini Red Bull
  • 16. September 2013 Fabio Torlini, MD WP Engine, @Torlini Cancer Research UK
  • 17. September 2013 Fabio Torlini, MD WP Engine, @Torlini Technology underpins everything
  • 18. September 2013 Fabio Torlini, MD WP Engine, @Torlini Why WordPress? Entire Internet Top 1 Million Sites 24%of the Web today is based on WordPress. Over 70 million WordPress sites Globallyin 2014.
  • 19. September 2013 Fabio Torlini, MD WP Engine, @Torlini A Strong Foundation - WordPress specialists - Manage 300,000 WordPress sites - 2 Billion objects served per day - Key clients include: Venture Beat Motely Fool Seattle Times
  • 20. September 2013 Fabio Torlini, MD WP Engine, @Torlini Building a Scalable Business
  • 21. September 2013 Fabio Torlini, MD WP Engine, @Torlini How Do You Start?
  • 22. September 2013 Fabio Torlini, MD WP Engine, @Torlini What Is This Thing Called a Tipping Point?
  • 23. September 2013 Fabio Torlini, MD WP Engine, @Torlini How Do You Create a System that Gets You to a Tipping Point?
  • 24. September 2013 Fabio Torlini, MD WP Engine, @Torlini But Im a Publisher, not a Social Media Network.
  • 25. September 2013 Fabio Torlini, MD WP Engine, @Torlini The Wildfire Effect
  • 26. September 2013 Fabio Torlini, MD WP Engine, @Torlini But how do you monetize?
  • 27. September 2013 Fabio Torlini, MD WP Engine, @Torlini Growth is never by mere chance. It is the result of forces working together. --- J.C. Penney (Be prepared. Set up your technology systems accordingly.)
  • 28. September 2013 Fabio Torlini, MD WP Engine, @Torlini Building World Class Publishing Sites
  • 29. September 2013 Fabio Torlini, MD WP Engine, @Torlini Understanding a clients content strategy Focused or Diverse Search Driven or Socially Driven
  • 30. September 2013 Fabio Torlini, MD WP Engine, @Torlini Tailored Content Management Front Page Content Curation - automated - manual
  • 31. September 2013 Fabio Torlini, MD WP Engine, @Torlini Editorial Flow Management Editorial Flow Management - Editors / Authors Site User Management - Registered Users - Featured members
  • 32. September 2013 Fabio Torlini, MD WP Engine, @Torlini Ad Management Google DFP More ad networks then I thought existed Detecting Ad Blockers
  • 33. September 2013 Fabio Torlini, MD WP Engine, @Torlini Performance at scale Site specific tuning Fragment Caching Sidebars, Widgets, Modules Dealing with spam bots Block it before it hits the site Sucuri CloudProxy & CloudFlare WAF offload to disqus/etc.
  • 34. To learn more about managed WordPress hosting and to decide whether WP Engine is right for you, check out some of these links: Why Managed WordPress Hosting Is Awesome (Torque) What You Need To Know About Managed WordPress Hosting (WP Explorer) The Big WPLift Guide To Managed WordPress Hosting (WPLift) The Ultimate Guide To Choosing A WordPress Host (Smashing Magazine) Managed WordPress Hosting: The Pros And Cons (SitePoint) The Future Of Managed WordPress Hosting (My Take) (Chris Lema) The WordPress Hosting Service Thats Right For You (WP Engine) For more information on the managed WordPress hosting platform from WP Engine, check out wpengine.com, contact us at info@wpengine.com, or call us at 1-877-973-6446. WP Engine wpengine.com Questions?