Breakfast & Brains May 2013- Emi Gal
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The document discusses issues and best practices regarding mobile video. It notes that mobile video standards are not widely adopted, creative content needs to be relevant, interactive and simple, and delivery and reporting standards like MRAID and ORMMA exist but can be painful. Effective mobile video ads have engagement rates around 50% whereas typical web videos have engagement rates around 7% and mobile videos around 2%.
Breakfast & Brains May 2013- Emi Gal
- 1. WE NEED TO TALK ABOUT VIDEO. MOBILE VIDEO @emigal
- 8. @emigal
- 10. ALL DEVICES ARE NOT CREATED EQUAL @emigal
- 12. SIMPLE WORKS: 50% ENGAGEMENT RATE @emigal
- 14. DELIVERY @emigal
- 16. MRAID ORMMA
- 17. MOBILEVIDEO IS TODAY WHERE ONLINEVIDEO WAS THREE YEARS AGO WE CAN HELP! @emigal
- 20. Standard video Interactive video @emigal
- 21. TV WEB MOBILE GRP reach impressions reach clicks conversions impressions reach clicks conversions? engagement brand recall engagement brand recall engagement brand recall @emigal
- 22. CREATIVE: RELEVANT, INTERACTIVE, SIMPLE DELIVERY: MRAID OR ORMMA BUT ITS PAINFUL REPORTING: ITS ALL ABOUT ENGAGEMENT @emigal
- 24. @emigal
- 25. THANKS Emi Gal CEO emi@brainient.com @emigal / emigal.com