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The Limitless City

Presented by Mind Palace
Big Idea: Limitless
Heres how it started.
Boston Brain Trust
The Boston Brain Trust
 Founded by the Governor in 2010 in combination with
  the Innovation District.
 Using the power of ideas, the Trust fuels regional
  growth and job creation in Boston with collaborative
  innovation initiatives.
                   Thought-leaders

                      Innovators

                  Venture Capitalists

                      Consortium
Boston Brain Trust Members
Danah Boyd
+ Senior researcher at Microsoft's Kendall Square office
+ Leading authority on how young people use technology
  and social media
+ Widely published on the subject and gives high-profile
  talks at events such as SXSW

Jean Hammond
+ One of Boston's most active and well connected angel investors
+ Backs start ups including Zipcar and Crimson Hexagon
+ Mentors up-and-coming start ups through a program called TechStars
+ Runs workshops designed to introduce others to angel investing


Edward Boches
+ Chief Innovation Officer at Mullen advertising agency
+ Pushing the boundaries of education at Boston University
+ Great hair
Mind Palace
 A non-traditional ad agency founded by BU
  graduates Michelle Carpenter, Ben
  Johnson, Anne Sipio, Taylor Walker, and Kate
  Worthey
The Objective
 To convince Facebook to found a new department right
  here in our very own city, Beantown, MA.
 And make Boston the epicenter of innovation.
Strategy
            Facebook


     VCs              Talent


             Boston
Who we want.
Zuckerberg Pyramid

               King Zuck

              Facebook Execs


            Facebook employees


           Boston Facebook users

             All Facebook users
Boston Communities
 Target Boston communities in order to put
  pressure on King Zuck

                     King Zuck

                    Facebook Execs


                  Facebook employees


                 Boston Facebook users

                   All Facebook users
Targets
   1) Scholars, students, and academics
   2) Start-up community                        Primary
   3) Venture capitalists
   4) General Bostonians                        Secondary



    Capitalize on the energy and passion that Boston
     culture is known for to excite these people and
             mobilize them for participation.
The Zuck
             Whats that I hear? The
             sound of Boston crying
             out to me? To the people
             of Boston, I hear you! I
             hear youuuuu!!!
What we can do.
Facebooks Problems:
    How do we bring
    our platform to the
    future?




How do we make the most         How do we grow our
of our resources in innovative   company in every
and effective ways?             direction towards
                                 future innovation?
Bostons Solutions:




             We can
             help!
What we can offer
 Boston can offer things no other location can
              A Special Combination:
                              Innovative businesses
The culture


          Energy
                      Start-up community
                                       Academics
  Research
                        The people
Boston is ripe for the picking
Creative Executions
1) Manifest Facebook
The Limitless City
2) Facebook Forward
3) FB
 Forward-          FB
  thinking
  innovation
  department
 Objective: make
  the future
  Facebook a
  reality by
  developing
  Facebook with
  limitless ideas
4) Living Facebook
 Objective: Show Zuckerberg the energy and
  creativity that Boston can offer in a way he
  cant ignore
Living Facebook
The Results
Short-term
              Facebook opens
               FB in the
               Innovation
               District with
               2,000 new
               employees, recru
               ited from
               Facebook
               Forward and
               Bostons
               universities
Mid-term
 Bostons economy gets a critical boost from
  the huge influx of students who want to
  attend Boston schools
Long-term
 FBs presence in Boston leads to an attitude
  shift in the entire population, inspiring
  communities to mobilize in all of Bostons
  notable arenas
The Limitless City
In case you were wondering 
 Minddddddd Palace!

More Related Content

The Limitless City

  • 3. Heres how it started.
  • 5. The Boston Brain Trust Founded by the Governor in 2010 in combination with the Innovation District. Using the power of ideas, the Trust fuels regional growth and job creation in Boston with collaborative innovation initiatives. Thought-leaders Innovators Venture Capitalists Consortium
  • 6. Boston Brain Trust Members Danah Boyd + Senior researcher at Microsoft's Kendall Square office + Leading authority on how young people use technology and social media + Widely published on the subject and gives high-profile talks at events such as SXSW Jean Hammond + One of Boston's most active and well connected angel investors + Backs start ups including Zipcar and Crimson Hexagon + Mentors up-and-coming start ups through a program called TechStars + Runs workshops designed to introduce others to angel investing Edward Boches + Chief Innovation Officer at Mullen advertising agency + Pushing the boundaries of education at Boston University + Great hair
  • 7. Mind Palace A non-traditional ad agency founded by BU graduates Michelle Carpenter, Ben Johnson, Anne Sipio, Taylor Walker, and Kate Worthey
  • 8. The Objective To convince Facebook to found a new department right here in our very own city, Beantown, MA. And make Boston the epicenter of innovation.
  • 9. Strategy Facebook VCs Talent Boston
  • 11. Zuckerberg Pyramid King Zuck Facebook Execs Facebook employees Boston Facebook users All Facebook users
  • 12. Boston Communities Target Boston communities in order to put pressure on King Zuck King Zuck Facebook Execs Facebook employees Boston Facebook users All Facebook users
  • 13. Targets 1) Scholars, students, and academics 2) Start-up community Primary 3) Venture capitalists 4) General Bostonians Secondary Capitalize on the energy and passion that Boston culture is known for to excite these people and mobilize them for participation.
  • 14. The Zuck Whats that I hear? The sound of Boston crying out to me? To the people of Boston, I hear you! I hear youuuuu!!!
  • 15. What we can do.
  • 16. Facebooks Problems: How do we bring our platform to the future? How do we make the most How do we grow our of our resources in innovative company in every and effective ways? direction towards future innovation?
  • 17. Bostons Solutions: We can help!
  • 18. What we can offer Boston can offer things no other location can A Special Combination: Innovative businesses The culture Energy Start-up community Academics Research The people
  • 19. Boston is ripe for the picking
  • 24. 3) FB Forward- FB thinking innovation department Objective: make the future Facebook a reality by developing Facebook with limitless ideas
  • 25. 4) Living Facebook Objective: Show Zuckerberg the energy and creativity that Boston can offer in a way he cant ignore
  • 28. Short-term Facebook opens FB in the Innovation District with 2,000 new employees, recru ited from Facebook Forward and Bostons universities
  • 29. Mid-term Bostons economy gets a critical boost from the huge influx of students who want to attend Boston schools
  • 30. Long-term FBs presence in Boston leads to an attitude shift in the entire population, inspiring communities to mobilize in all of Bostons notable arenas
  • 32. In case you were wondering Minddddddd Palace!