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Bringing Your CU into World 2.0 - Minnesota CU Network

Morriss Partee
Morriss Partee

Bringing Your CU into World 2.0 for the Minnesota Credit Union Network's annual marketing conference, November 2008.

1 of 47
BRINGING YOUR CU INTO WORLD 2.0 A HANDS-ON WORKSHOP Morriss Partee
Bringing Your CU into World 2.0 - Minnesota CU Network
Bringing Your CU into World 2.0 - Minnesota CU Network
WEB 1.0 STATIC PAGES
WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE COMMUNICATE, SHARE AND/OR INTERACT
SOCIAL MEDIA/NETWORKING SITES
Bringing Your CU into World 2.0 - Minnesota CU Network
WORLD 2.0: I can get ANY information about ANYthing, ANY place, ANY one, or ANY business at ANY TIME. (oh, and I cant get lost, either)
Time for a magic trick 46645
GOOD NEWS! Now is our time to shine Democratically controlled Open, honest Authentic Local A solid deal!
100 YEARS AGO
What never worked for us
Word of Mouth
Countries by Population 1. China 1,300 m 2. India 1,100 m 3. United States 305 m 4. MySpace 245 m 5. Indonesia 228 m
Countries by Population 9. Russia 141 m 10. Japan 127 m 11. Mexico 106 m 12. Facebook 100 m 13. Phillipines 90 m
Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members
56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study, Sept. 2008 *60% of Americans currently use social media. http://www.coneinc.com/content1182
Bringing Your CU into World 2.0 - Minnesota CU Network
SOCIAL MEDIA IS NOT A MARKETING THANG ITS EVERYONES THANG BLOCKED? WTF? craigslist
What should I do now?
CU social media case studies Vancity CU, Vancouver, Change Everything Common Wealth CU, Alberta, Young & Free Verity CU, Seattle, We are V blog UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Carolina Postal CU, NC, I love my hoopty Community Choice CU, Des Moines, The Bills
Bringing Your CU into World 2.0 - Minnesota CU Network
Bringing Your CU into World 2.0 - Minnesota CU Network
Results: $179,000 in unpaid traditional media coverage 2,000,000+ impressions 2,736 new Y&F accounts $3,982,000 deposits into Y&F accounts
What it is: Community blog to make Vancouver and BC a better place to live Results: Featured coverage in local media, including TV and newspaper Increased loyalty among members Reinforces triple-bottom line of the CU
Bringing Your CU into World 2.0 - Minnesota CU Network
New members joining Verity CU cite their blog as the reason three times more frequently than direct mail. Shari Storm VP Marketing Verity CU Seattle WA
Bringing Your CU into World 2.0 - Minnesota CU Network
Bringing Your CU into World 2.0 - Minnesota CU Network
MemberNote
MemberNote 29% 41-55 28% 25-40 23 % 56+ 11% 18-24
HOW DO YOU MEASURE?
Financial: Webinar sales Online Switch Kit sales Executive Membership sales Community: Daily Visitors 7-day Visitors 31-day visitors No. of discussion messages, daily, weekly No. of documents contributed
TIME TO JUMP IN!
Join/Participate in YOUR online community: www.EverythingCU.com
Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413揃535揃0621 http://everythingcu.wordpress.com Friend me on Facebook, Twitter, LinkedIn
CREATING A BLOG IS YOUR CU READY?
READY FOR A BLOG? 1. FREE AND OPEN DISCUSSION 2. CONTRIBUTE REGULARLY 3. UNDERSTAND THAT ITS NOT A DIRECT REVENUE SOURCE
GETTING READY Before You Start LEARN BLOG ETIQUETTE http://weblogs.about.com/od/blogethics/
GETTING READY Before You Start BE A HUMAN BEING, NOT AN ORGANIZATION
TAKE ACTION! Start Your Blog Now! PICK ONE: 1. BLOGGER - FREE 2. TYPEPAD - $ 14.95/mo. 3. WORDPRESS - FREE
TAKE ACTION! Start Your Blog Now! DECIDE WHO HAS PERMISSION TO WRITE, AND SET UP ACCOUNTS FOR THEM.
TAKE ACTION! Start Your Blog Now! BEFORE YOUR FIRST ENTRY: CREATE AN ABOUT ME OR ABOUT US PAGE
TAKE ACTION! Start Your Blog Now! MAKE YOUR FIRST ENTRY! FIRST ENTRY TIPS: BACKGROUND OF CU YOUR BACKGROUND PURPOSE OF CU/THIS BLOG
TAKE ACTION! Good Topics HELPING YOUR MEMBERS Preventing Identity Theft How to Improve Your Credit Score How to Buy Your First Home How to Save Money Activities in Your Members Communities Making the World a Better Place
Marketing 2.0 Blogging Outreach Program
TAKE ACTION! CREDIT UNIONS BLOGGING Verity CU, Seattle Vancity CU (Change Everything), Vancouver BC Old Hickory CU, Nashville Life & Times of a CU Employee, MaPS CU

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Bringing Your CU into World 2.0 - Minnesota CU Network

  • 1. BRINGING YOUR CU INTO WORLD 2.0 A HANDS-ON WORKSHOP Morriss Partee
  • 5. WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE COMMUNICATE, SHARE AND/OR INTERACT
  • 8. WORLD 2.0: I can get ANY information about ANYthing, ANY place, ANY one, or ANY business at ANY TIME. (oh, and I cant get lost, either)
  • 9. Time for a magic trick 46645
  • 10. GOOD NEWS! Now is our time to shine Democratically controlled Open, honest Authentic Local A solid deal!
  • 14. Countries by Population 1. China 1,300 m 2. India 1,100 m 3. United States 305 m 4. MySpace 245 m 5. Indonesia 228 m
  • 15. Countries by Population 9. Russia 141 m 10. Japan 127 m 11. Mexico 106 m 12. Facebook 100 m 13. Phillipines 90 m
  • 16. Facebook Members 100 million 100 75 52 million 50 Cover Fast Company High Regions 25 Schools 1 mil Founded 0 Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08 Members
  • 17. 56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment. -Cone Business Study, Sept. 2008 *60% of Americans currently use social media. http://www.coneinc.com/content1182
  • 19. SOCIAL MEDIA IS NOT A MARKETING THANG ITS EVERYONES THANG BLOCKED? WTF? craigslist
  • 20. What should I do now?
  • 21. CU social media case studies Vancity CU, Vancouver, Change Everything Common Wealth CU, Alberta, Young & Free Verity CU, Seattle, We are V blog UFirst FCU, Albany, The Boardcast TDECU, Houston, Y&F Texas Members CU, NC, What are you saving for? Carolina Postal CU, NC, I love my hoopty Community Choice CU, Des Moines, The Bills
  • 24. Results: $179,000 in unpaid traditional media coverage 2,000,000+ impressions 2,736 new Y&F accounts $3,982,000 deposits into Y&F accounts
  • 25. What it is: Community blog to make Vancouver and BC a better place to live Results: Featured coverage in local media, including TV and newspaper Increased loyalty among members Reinforces triple-bottom line of the CU
  • 27. New members joining Verity CU cite their blog as the reason three times more frequently than direct mail. Shari Storm VP Marketing Verity CU Seattle WA
  • 31. MemberNote 29% 41-55 28% 25-40 23 % 56+ 11% 18-24
  • 32. HOW DO YOU MEASURE?
  • 33. Financial: Webinar sales Online Switch Kit sales Executive Membership sales Community: Daily Visitors 7-day Visitors 31-day visitors No. of discussion messages, daily, weekly No. of documents contributed
  • 35. Join/Participate in YOUR online community: www.EverythingCU.com
  • 36. Social Media/Networking Morriss Partee Chief Experience Officer EverythingCU.com morriss@everythingcu.com 413揃535揃0621 http://everythingcu.wordpress.com Friend me on Facebook, Twitter, LinkedIn
  • 37. CREATING A BLOG IS YOUR CU READY?
  • 38. READY FOR A BLOG? 1. FREE AND OPEN DISCUSSION 2. CONTRIBUTE REGULARLY 3. UNDERSTAND THAT ITS NOT A DIRECT REVENUE SOURCE
  • 39. GETTING READY Before You Start LEARN BLOG ETIQUETTE http://weblogs.about.com/od/blogethics/
  • 40. GETTING READY Before You Start BE A HUMAN BEING, NOT AN ORGANIZATION
  • 41. TAKE ACTION! Start Your Blog Now! PICK ONE: 1. BLOGGER - FREE 2. TYPEPAD - $ 14.95/mo. 3. WORDPRESS - FREE
  • 42. TAKE ACTION! Start Your Blog Now! DECIDE WHO HAS PERMISSION TO WRITE, AND SET UP ACCOUNTS FOR THEM.
  • 43. TAKE ACTION! Start Your Blog Now! BEFORE YOUR FIRST ENTRY: CREATE AN ABOUT ME OR ABOUT US PAGE
  • 44. TAKE ACTION! Start Your Blog Now! MAKE YOUR FIRST ENTRY! FIRST ENTRY TIPS: BACKGROUND OF CU YOUR BACKGROUND PURPOSE OF CU/THIS BLOG
  • 45. TAKE ACTION! Good Topics HELPING YOUR MEMBERS Preventing Identity Theft How to Improve Your Credit Score How to Buy Your First Home How to Save Money Activities in Your Members Communities Making the World a Better Place
  • 47. TAKE ACTION! CREDIT UNIONS BLOGGING Verity CU, Seattle Vancity CU (Change Everything), Vancouver BC Old Hickory CU, Nashville Life & Times of a CU Employee, MaPS CU