Brocade - Pay on Results Telemarketing Case Study

Nov 4, 2010Download as PPT, PDF1 like310 views

Brocade is a global company that provides comprehensive network solutions to help organizations transition to virtualized environments. While established in storage networking, Brocade wanted to increase awareness of its IP networking solutions. Qualifa worked with Brocade to develop an outbound sales pitch focused on Brocade's unified network strategy. This led to 25 meetings secured in the first four months and several proposals in process while also establishing communications with over 300 IT decision makers.

Brocade
Lead Generation
Case study
www.qualifa.co.uk

Brocade leads the industry in providing
comprehensive network solutions that help the
world’s leading organizations transition smoothly
to a virtualized world where applications and
information reside anywhere. It is a Global
company with offices worldwide and corporate
headquarters in California, Switzerland and
Beijing.

The Challenge:
Whilst well established in the Storage Area
Networking (SAN) sector, Brocade wanted to drive
awareness of its solutions in the core IP space.
They needed to educate enterprise customers on the
benefits of Brocade, as the only credible
alternative to Cisco in the
high performance LAN switching market.

The Solution:
Qualifa worked closely with Brocade to construct a
compelling outbound sales pitch centered around
the Brocade One unified network architecture and
strategy.

The Results:
• 25 meetings secured in the first four month’s
activity.
• Several projects at proposal stage.
• Communications established with over 300 senior IT
network decision makers.

Don’t believe us?
This is what Brocade said…
“Qualifa solve a genuine problem for Brocade, the
delivery of a sustainable flow of new business
introduction meetings for our sales force”.

Fed up of your sales pipeline being empty?
Then give us a call on 0203 1950001
or email enquiries@qualifa.co.uk

David Godinez is an experienced Account Executive offering over 12 years of experience selling IT products and services to both public and private companies. He has a proven track record of success developing relationships, generating leads, and managing a multi-million dollar territory. Godinez has extensive technical understanding of various technologies including Cisco, cloud, VoIP, and storage solutions. He is currently an Account Executive at OneNeck IT Solutions where he maintains and upsells existing client bases while selling hybrid IT solutions.

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1. Brocade Lead Generation Case study www.qualifa.co.uk

2. Brocade leads the industry in providing comprehensive network solutions that help the world’s leading organizations transition smoothly to a virtualized world where applications and information reside anywhere. It is a Global company with offices worldwide and corporate headquarters in California, Switzerland and Beijing.

3. The Challenge: Whilst well established in the Storage Area Networking (SAN) sector, Brocade wanted to drive awareness of its solutions in the core IP space. They needed to educate enterprise customers on the benefits of Brocade, as the only credible alternative to Cisco in the high performance LAN switching market.

4. The Solution: Qualifa worked closely with Brocade to construct a compelling outbound sales pitch centered around the Brocade One unified network architecture and strategy.

5. The Results: • 25 meetings secured in the first four month’s activity. • Several projects at proposal stage. • Communications established with over 300 senior IT network decision makers.

6. Don’t believe us? This is what Brocade said… “Qualifa solve a genuine problem for Brocade, the delivery of a sustainable flow of new business introduction meetings for our sales force”.

7. Fed up of your sales pipeline being empty? Then give us a call on 0203 1950001 or email enquiries@qualifa.co.uk

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Brocade - Pay on Results Telemarketing Case Study

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