The document provides tips for engaging in virtual worlds, including starting small, building and joining communities, having some structure while leaving space, being creative, and getting buy-in from others. It emphasizes focusing on people and relationships rather than just the virtual space itself. The document also expresses IBM's belief that virtual worlds provide significant opportunities for business and society, and encourages employees to explore and help develop such spaces responsibly for relationship building and collaboration.
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Building a Community Within a (Big) Company - Roo Reynolds
22. IBM believes that virtual worlds and other 3D Internet environments offer significant opportunity to our company, our clients and the world at large, as they evolve, grow in use and popularity, and become more integrated into many aspects of business and society. As an innovation-based company, IBM encourages employees to explore responsibly and to further the development of such new spaces of relationship-building, learning and collaboration. IBM believes that virtual worlds and other 3D Internet environments offer significant opportunity to our company, our clients and the world at large, as they evolve, grow in use and popularity, and become more integrated into many aspects of business and society. As an innovation-based company, IBM encourages employees to explore responsibly and to further the development of such new spaces of relationship-building, learning and collaboration.
23. Engage Use your good judgment Protect your and IBMs good name Protect others privacy. Make the right impression. Protect IBMs and others intellectual property. IBM business should be conducted in virtual environments only with authorization. Be truthful and consistent. Dealing with inappropriate behavior. Be a good 3D Netizen. Live our values and follow IBMs Business Conduct Guidelines.
Building a community within a (big) company. Roo Reynolds, Metaverse Evangelist, IBM油 油油油 Virtual Worlds Forum, 23 rd October, 2007.London (13.45 - 14.30)