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CAV Warner Home Entertainment Co. faced significant losses from DVD piracy in China. To combat this, Warner adopted a flexible pricing strategy, offering DVDs at various price points to appeal to different customer segments. They also reduced the time lag between a film's theatrical release and its DVD release in China. Similarly, Fox Entertainment and Microsoft both adjusted their strategies in China to deal with piracy issues, such as introducing restricted software for pirated copies and focusing on changing consumer attitudes rather than directly confronting pirates. While piracy remains a problem, China has taken steps to strengthen intellectual property protection through campaigns and legal reforms.
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Evaluation Question 3
Evaluation Question 3LukeSams
油
Using a major distribution company like Paramount Pictures or one of its subsidiaries would allow the filmmaker to distribute their film "Last Man Standing" to a very large audience without significantly increasing production costs, potentially increasing profits. Major companies have experience promoting and distributing similar genre films effectively. Alternatively, a smaller UK company like Hammer Films could also distribute the film while still reaching a large audience and maximizing profits on a small budget, as demonstrated by the financial success of films they have distributed. The best distribution strategy may be to use online platforms like Netflix for broad digital release, as this approach helped the film "Ill Manors" attract a large audience.What is distribution media
What is distribution mediamariamedia
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In marketing, distribution is the process of moving a product from its manufacturing source to its customers. In computer software, distribution follows packaging. Some film distribution companies include Warner-Columbia Films, Zeta Films, Madman Entertainment, Lorgan Entertainment, Buena Vista International, Warner Bros., Sony, Fox Distribution Company, and Europa filmes. The author believes their film about a teenage girl with psychological problems and the death of her sister would appeal to Paramount Pictures UK, as they previously distributed a similar film called "The Uninvited". While the film is set in a typical UK area, its popular psychological thriller style could give it wider appeal beyond UK audiences.Media Ownership
Media Ownershipemmawaite95
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The document discusses issues related to media ownership and concentration. It notes that a small number of large conglomerate companies, through mergers and acquisitions, now dominate markets like film production and distribution in the U.S. These conglomerates have advantages like financial resources and the ability to leverage synergies across business units. However, they also face disadvantages like pressure to appeal to mass markets. In contrast, independent studios have challenges in areas like financing and distribution but can take more creative risks. The document uses examples like Skyfall and Ill Manors to illustrate these points.What impact does media ownership have on the
What impact does media ownership have on theHeworthMedia1
油
Media ownership has a great impact on the range of products available to audiences in the film industry. Major media conglomerates like Warner Bros. and Disney, which own film studios as well as distribution networks and theaters, can produce and widely distribute a large number of films. They have the financial resources to invest in high-budget blockbusters and market them extensively across their various platforms. In contrast, small independent film companies have to arrange deals for funding, distribution, and promotion, limiting the number of films they can produce and targeting niche audiences with lower budgets. The dominance of large conglomerates means the film industry is heavily shaped by Hollywood blockbusters distributed on a wide scale.Media ownership
Media ownershipStephWebb
油
This document discusses media ownership and the advantages and disadvantages of major Hollywood studios and independent film companies. It notes that the film industry is dominated by six major studios - 20th Century Fox, Warner Bros, Paramount, Columbia, Universal and Disney. These large studios have advantages like funding and distribution capabilities but also pressures to appeal to mass markets. Independent studios have to secure funding but can take more creative risks with smaller budgets and targeted audiences. Examples like the low budget British film Ill Manors and the big budget James Bond film Skyfall are provided to illustrate these points.Revision case studies and key terms
Revision case studies and key termslatymermedia
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This document discusses key concepts related to the film industry, including institutions, audiences, and technologies. It covers:
- The main institutions in the film industry are production companies, distributors, and cinemas/home video retailers. Each has distinct roles in creating, marketing, and exhibiting films.
- New media technologies have converged multiple functions into single devices and led to more content proliferation, affecting how institutions reach audiences.
- Audience consumption patterns illustrate trends influenced by institutional targeting and technology that institutions must consider.Impact of Media Ownership on Products Available
Impact of Media Ownership on Products AvailableHeworthMedia1
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Media ownership has a great impact on the range of products available to audiences in the film industry. Major media conglomerates like Warner Bros. and Disney, which own film studios as well as distribution channels like cinemas and music labels, can produce and widely promote a large number of films. They have the financial resources to invest heavily in large-budget blockbusters and market them across their various properties. In contrast, small independent film companies have more limited financing and distribution options, so they produce far fewer films that are often aimed at niche audiences. The dominance of large conglomerates shapes the film industry and market in favor of big-budget Hollywood productions.Ownership in Media
Ownership in MediaBlair
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The document discusses media ownership in the UK and internationally. It provides details on how the British Film Council funds the British film industry through various funds and digital screen investments. It also outlines that the main UK television channels - BBC, ITV, Channel 4 and Five - are primarily or completely funded by public broadcasting fees or advertising. The document contrasts mainstream films produced by major studios with independent films and provides an overview of the Bollywood and Hollywood studio systems. It closes with a discussion of the concentration of media ownership among just six major companies and the potential dangers of only a small number of owners controlling public opinions and perspectives.Leona Lewis - Artist Research
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Leona Lewis is a British pop and R&B singer who gained fame after winning The X Factor in 2006. Some of her most successful songs include "Bleeding Love," which reached #1 in many charts worldwide. Her debut album Spirit was a huge commercial success, becoming the fastest selling debut album ever in the UK. Lewis has since released two more successful albums and has transitioned to more revealing and mature imagery in her music videos over the years to better suit pop and R&B conventions.Actors
ActorsJay Minii
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This document discusses the selection of actors for a music video. It chooses Sorraya as the main female artist because she can relate to the song about a broken heart. Emmanuel is selected as the main male actor because he portrays a "heartbreaker." Siobhan is picked as the side actress because she looks sexy. The actors will dress in specific styles - Sorraya in warm clothes, Emmanuel in masculine clothes, and Siobhan in attractive clothes. Pictures show the chemistry between Emmanuel, Sorraya, and Siobhan. Other side actors will create atmosphere or themes.Eval 1
Eval 1Jay Minii
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The document discusses how the media product uses and develops conventions of real music media products. It analyzes scenes from several music videos that depict relationships and breakups. Flashbacks are shown in stop motion to emphasize memories, with color for happy times and black and white for depression. Dates are added for realism. Female artists see male partners flirting or cheating, shown in black and white to portray upset moods. Female characters throw away gifts while males beg forgiveness. Narratives tell stories of relationships and why they ended due to lies and cheating. Mise-en-scene includes casual clothing and appearances to show naivety or lust.Research into ancillary texts
Research into ancillary textsJay Minii
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The document analyzes the cover art, typography, and ancillary texts used for Beyonce's single "Halo". It describes how the front cover features a plain image of Beyonce to portray her as innocent and naive. The back cover includes conventions like the artist and title but also advertises one of Beyonce's other albums. Both the front and back cover feature the same simple beach background image. The CD itself continues the typography and beach image from the cover art to clearly connect all parts of the single release.Poetry in the Social Media Landscape
Poetry in the Social Media LandscapeScander1005
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Poetry in the Social Media Landscape.
http://lebeauparleur.com/poetry-in-the-social-media-landscape/
This presentation was done in the McGill University class CCS2 550, Multimedia Communication Design and Marketing.
You won't understand much as you miss all the speech; but still nice to read.Evaluation 1
Evaluation 1Jay Minii
油
This document analyzes how a student-created music magazine uses and develops conventions from real music magazines. It finds the magazine employs many standard conventions across its layout, design elements, and content. However, it challenges some conventions by featuring a woman on the cover rather than the typical male artists found on most hip hop and R&B magazine covers. The document provides specific examples to support how the student magazine incorporates conventions through its masthead, sell lines, colors, puffs, front cover, contents page, and double page spreads while also noting one way it diverges from expectations.The Age Of Footage
The Age Of Footageguest3ebb8e
油
The document discusses several topics related to the film industry in 2007, including:
1. The Hollywood studio system had become highly consolidated, with the six major studios controlling over 90% of the North American market.
2. DVD and Blu-ray technologies were being pushed primarily to redistribute power between media companies rather than provide new features to consumers. Copy protection measures on these formats were easily cracked.
3. The internet posed a major threat to the Hollywood system through widespread piracy. Billions spent on copy protection failed to curb illegal downloading and streaming, which accounted for over two-thirds of viewing globally. Piracy Essay
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A paper presented at the Avishkar 2011 Competition held at Shivaji University, Kolhapur during the period of 13th January to 15th January 2012DVD Supply Chain & RFID Solutions
DVD Supply Chain & RFID SolutionsInfosys
油
The DVD supply chain faces challenges from the need to manage finished product distribution, a task traditionally not undertaken by media companies. DVDs have become the primary revenue source, with US sell-through market nearly doubling the theatrical market by 2007. Accurately forecasting demand and optimizing the supply chain is difficult due to the small sales window and many factors affecting sales. Media companies can improve by promoting advance orders, enhancing forecasting through category management and store profiles, improving production and distribution responsiveness, and exploring emerging technologies like RFID.Film Piracy
Film Piracymishalacko
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This document discusses the issue of film piracy in the UK and its effects. It provides information on what film piracy is, statistics on its prevalence in the UK, and discusses the short-term and long-term effects it has on the film industry. Specifically, it notes that almost 30% of the UK population watches pirated films online, costing the film industry 贈500 million per year. It also explains how film piracy reduces the potential earnings of films and can negatively impact future production budgets and employment in the industry over time.Film piracy
Film piracySrikanth Gelli
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Film piracy involves illegally copying and distributing movies through various means. It is a popular way for people to access movies cheaper or for free, but it costs the film industry an estimated 贈500 million per year in lost revenue. While piracy provides free access to movies, it has significant negative consequences for the film industry through reduced profits. This can damage filmmakers' ability to fund future projects and put jobs in the film industry at risk long-term. Some evidence also suggests links between film piracy and organized crime or terrorist groups that use it to generate illegal profits.Mapping media industry challenges (media vision day 2016)
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Media Vision Day 13 Sept. 2016 - http://www.grp.be/nl/agenda/inspireren/grp-media-sessions/1/496/grp-media-vision-day-no-screens-no-glory.htmlRunning head COMPETITIVE ANALYSIS & STRATEGY 1COMPETITIVE ANA.docx
Running head COMPETITIVE ANALYSIS & STRATEGY 1COMPETITIVE ANA.docxtodd271
油
Running head: COMPETITIVE ANALYSIS & STRATEGY 1
COMPETITIVE ANALYSIS & STRATEGY 13
Table of Content
Executive Summary 3
The Target Country 4
Competitors 5
America Movil 5
Amazon Prime 7
Netflix Strength & Weaknesses 8
Porter Generic Strategy 10
Recommended Competitive Strategy 10
Conclusion 11
Summary 11
Reference 12
Executive Summary
The Walt油Disney油Company has a generic油strategy油for competitive advantage that capitalizes on the uniqueness of products offered in the entertainment, mass media, and amusement park industries. The company grows through innovation and creativity, which enable the油business油to compete against large firms (Panmore). By pairing up with Netflix will make Disney one of the most powerful companies in Mexico. Disney has a popular and strong brand, which is among the most easily recognizable in the world. Through this strength, the company presents itself as a decent and family-oriented business suitable for all customers. This internal factor helps manage customers expectations, which tend to be positive relative to the reputation of the Walt Disney brand.
Walt Disney Company is expanding its company by going to new ideas that will keep them on the competitive edge with their competitors. New direct to consumer service where the company will stream Disney based movies and television programs. The Disney brand will be streaming services do to the high demand of video on demand services. In 1954, with油Disneyland, an anthology series hosted by Walt Disney himself, it became the first movie studio to strike out for the wild west of television. Since then, Disneys dominance has only grown.
Walt Disney and Netflix, a media provider based in California and a worlds major player of video streaming services industry. It is a multibillion dollar company with annual earnings of 15.79 billion dollars. It is also a global company with 137.1 million subscribers around the world. It offers TV series, movie series, features films and documentaries which subscribers can view in the internet. In the video streaming industry is a 124 billion dollar industry and it is expected to grow at an annual rate of 19.6 percent (Grandview Research 2019). The Rapid Growth Rate is attributed to extensive usage of online video. Netflix holds a significant portion of the global market segment. Netflix and Walt Disney will be merging and targeting Mexico to become the biggest streaming company in Mexico. The Walt Disney Company positions itself as one of the leading firms in the entertainment, mass media, and amusement park industries. This position is achieved through business strengths that address weaknesses, opportunities and threats (the SWOT factors) in the global market. The Walt Disney Company must possess the strengths to withstand the negative effects of weaknesses and threats in its industry environment.
The .Film Piracy Presentation
Film Piracy PresentationJoedanter
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An analysis of the pros and cons of film piracy including statistics and facts on the illegal download of films and box office sales.New Technologies & Falling Box Office Figures
New Technologies & Falling Box Office FiguresSouth Sefton College
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Box office figures have been falling since 2014, with a 6% drop in ticket sales that year. There are several factors contributing to this decline, including an overreliance on franchises and remakes, rising ticket prices, and the availability of new technologies that allow consumers to replicate the cinematic experience at home. As home cinema systems improve and piracy increases, people are finding alternatives to going to the movie theater. However, film studios are exploring new models of financing through crowd-funding websites and developing other revenue streams to compensate for lower box office returns.Revision Basics
Revision BasicsEmma Wilkinson
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The document discusses several topics related to changes in the film industry including cross media convergence, technological convergence, piracy, film exhibition, budgets and figures, hardware production/distribution/exhibition, distribution examples for Avengers and Submarine, digital technology's role in production/distribution/exhibition, and media ownership. Key points are that cross media convergence increases potential audiences and profits by making content available on multiple platforms, and technological convergence allows wider access to content through combination of technologies in one device.As section b revision booklet
As section b revision bookletvfarrimond
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The document discusses key aspects of film production, distribution, and marketing from an institutional and audience perspective. It covers:
- The major issues in contemporary media ownership and practice, including the influence of major studios like Disney and Warner Bros.
- The importance of cross-media convergence and synergies in production, distribution, and marketing across different platforms.
- The technologies introduced in recent years that have impacted production, distribution, marketing and audiences, such as streaming services, home cinema, and digital cameras.
- How proliferation of technology and content affects both institutions and audiences.
- The significance of technological convergence for institutions and audiences in accessing content.What significance does the continuing development of the digital media techno...
What significance does the continuing development of the digital media techno...Jess Prentice
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The continuing development of digital media technology has significant implications for both media institutions and audiences. New technologies allow for improved special effects and production quality, which can impact a film's financial success. Technologies like viral marketing campaigns and social media help institutions better promote their films to targeted audiences. While more traditional promotion can still be effective, emerging distribution platforms like online streaming services and Blu-ray also influence profits by appealing to different audience preferences. Overall, advancing digital technologies enhance film production, marketing, and distribution in ways that benefit both the industry and viewers.Ross Martin E-Marketing Blog Showcase
Ross Martin E-Marketing Blog ShowcaseRossWMartin
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This document discusses opportunities for film studios to improve their electronic marketing strategies. It notes that while television advertising currently accounts for most film marketing budgets, people are spending more time online. The document advocates for greater investment in e-marketing campaigns, including viral marketing tactics, to help promote a wider variety of films beyond just blockbusters. It provides examples like Paranormal Activity and reviews websites like Rotten Tomatoes to illustrate how effective e-marketing can drive awareness and box office success.Film distribution[1]![Film distribution[1]](https://cdn.slidesharecdn.com/ss_thumbnails/filmdistribution1-100505191118-phpapp02-thumbnail.jpg?width=560&fit=bounds)
Film distribution[1]ecclestona
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This document discusses concepts related to film distribution and viral marketing. It provides an overview of distribution, explaining that distribution is the process of releasing completed films to audiences. It discusses the concept of vertical integration in Hollywood and how distribution works differently in the independent film sector. The document also covers logistics of distribution, including transporting prints to theaters. Additionally, it examines viral marketing and provides examples of successful viral campaigns, such as for The Dark Knight and Hotmail.com. Teaser campaigns are also discussed.Gwen Goh - Final Year Project
Gwen Goh - Final Year Projectgwenggy
油
The document discusses hype in the movie industry and analyzes the marketing campaign for the 2008 film The Dark Knight. It notes that the campaign cost as much as 50% of the production costs and was one of the most interactive ever created by Hollywood. Through tactics like alternate reality games, viral videos, and events at Comic-Con, the campaign engaged over 2 million people online and in person. Research found that it was critical in generating demand and hype that contributed to the film becoming the highest-grossing opening weekend of all time. The case shows how unconventional marketing that taps emotion and social influence can be effective for a low-involvement product like a movie.More Related Content
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Leona Lewis - Artist Research
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Leona Lewis is a British pop and R&B singer who gained fame after winning The X Factor in 2006. Some of her most successful songs include "Bleeding Love," which reached #1 in many charts worldwide. Her debut album Spirit was a huge commercial success, becoming the fastest selling debut album ever in the UK. Lewis has since released two more successful albums and has transitioned to more revealing and mature imagery in her music videos over the years to better suit pop and R&B conventions.Actors
ActorsJay Minii
油
This document discusses the selection of actors for a music video. It chooses Sorraya as the main female artist because she can relate to the song about a broken heart. Emmanuel is selected as the main male actor because he portrays a "heartbreaker." Siobhan is picked as the side actress because she looks sexy. The actors will dress in specific styles - Sorraya in warm clothes, Emmanuel in masculine clothes, and Siobhan in attractive clothes. Pictures show the chemistry between Emmanuel, Sorraya, and Siobhan. Other side actors will create atmosphere or themes.Eval 1
Eval 1Jay Minii
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The document discusses how the media product uses and develops conventions of real music media products. It analyzes scenes from several music videos that depict relationships and breakups. Flashbacks are shown in stop motion to emphasize memories, with color for happy times and black and white for depression. Dates are added for realism. Female artists see male partners flirting or cheating, shown in black and white to portray upset moods. Female characters throw away gifts while males beg forgiveness. Narratives tell stories of relationships and why they ended due to lies and cheating. Mise-en-scene includes casual clothing and appearances to show naivety or lust.Research into ancillary texts
Research into ancillary textsJay Minii
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The document analyzes the cover art, typography, and ancillary texts used for Beyonce's single "Halo". It describes how the front cover features a plain image of Beyonce to portray her as innocent and naive. The back cover includes conventions like the artist and title but also advertises one of Beyonce's other albums. Both the front and back cover feature the same simple beach background image. The CD itself continues the typography and beach image from the cover art to clearly connect all parts of the single release.Poetry in the Social Media Landscape
Poetry in the Social Media LandscapeScander1005
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Poetry in the Social Media Landscape.
http://lebeauparleur.com/poetry-in-the-social-media-landscape/
This presentation was done in the McGill University class CCS2 550, Multimedia Communication Design and Marketing.
You won't understand much as you miss all the speech; but still nice to read.Evaluation 1
Evaluation 1Jay Minii
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This document analyzes how a student-created music magazine uses and develops conventions from real music magazines. It finds the magazine employs many standard conventions across its layout, design elements, and content. However, it challenges some conventions by featuring a woman on the cover rather than the typical male artists found on most hip hop and R&B magazine covers. The document provides specific examples to support how the student magazine incorporates conventions through its masthead, sell lines, colors, puffs, front cover, contents page, and double page spreads while also noting one way it diverges from expectations.Similar to Business ppt (20)
The Age Of Footage
The Age Of Footageguest3ebb8e
油
The document discusses several topics related to the film industry in 2007, including:
1. The Hollywood studio system had become highly consolidated, with the six major studios controlling over 90% of the North American market.
2. DVD and Blu-ray technologies were being pushed primarily to redistribute power between media companies rather than provide new features to consumers. Copy protection measures on these formats were easily cracked.
3. The internet posed a major threat to the Hollywood system through widespread piracy. Billions spent on copy protection failed to curb illegal downloading and streaming, which accounted for over two-thirds of viewing globally. Piracy Essay
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Piracy Case Study PiracyVideo piracy and its Impact on indian film industry
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油
A paper presented at the Avishkar 2011 Competition held at Shivaji University, Kolhapur during the period of 13th January to 15th January 2012DVD Supply Chain & RFID Solutions
DVD Supply Chain & RFID SolutionsInfosys
油
The DVD supply chain faces challenges from the need to manage finished product distribution, a task traditionally not undertaken by media companies. DVDs have become the primary revenue source, with US sell-through market nearly doubling the theatrical market by 2007. Accurately forecasting demand and optimizing the supply chain is difficult due to the small sales window and many factors affecting sales. Media companies can improve by promoting advance orders, enhancing forecasting through category management and store profiles, improving production and distribution responsiveness, and exploring emerging technologies like RFID.Film Piracy
Film Piracymishalacko
油
This document discusses the issue of film piracy in the UK and its effects. It provides information on what film piracy is, statistics on its prevalence in the UK, and discusses the short-term and long-term effects it has on the film industry. Specifically, it notes that almost 30% of the UK population watches pirated films online, costing the film industry 贈500 million per year. It also explains how film piracy reduces the potential earnings of films and can negatively impact future production budgets and employment in the industry over time.Film piracy
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Film piracy involves illegally copying and distributing movies through various means. It is a popular way for people to access movies cheaper or for free, but it costs the film industry an estimated 贈500 million per year in lost revenue. While piracy provides free access to movies, it has significant negative consequences for the film industry through reduced profits. This can damage filmmakers' ability to fund future projects and put jobs in the film industry at risk long-term. Some evidence also suggests links between film piracy and organized crime or terrorist groups that use it to generate illegal profits.Mapping media industry challenges (media vision day 2016)
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油
Media Vision Day 13 Sept. 2016 - http://www.grp.be/nl/agenda/inspireren/grp-media-sessions/1/496/grp-media-vision-day-no-screens-no-glory.htmlRunning head COMPETITIVE ANALYSIS & STRATEGY 1COMPETITIVE ANA.docx
Running head COMPETITIVE ANALYSIS & STRATEGY 1COMPETITIVE ANA.docxtodd271
油
Running head: COMPETITIVE ANALYSIS & STRATEGY 1
COMPETITIVE ANALYSIS & STRATEGY 13
Table of Content
Executive Summary 3
The Target Country 4
Competitors 5
America Movil 5
Amazon Prime 7
Netflix Strength & Weaknesses 8
Porter Generic Strategy 10
Recommended Competitive Strategy 10
Conclusion 11
Summary 11
Reference 12
Executive Summary
The Walt油Disney油Company has a generic油strategy油for competitive advantage that capitalizes on the uniqueness of products offered in the entertainment, mass media, and amusement park industries. The company grows through innovation and creativity, which enable the油business油to compete against large firms (Panmore). By pairing up with Netflix will make Disney one of the most powerful companies in Mexico. Disney has a popular and strong brand, which is among the most easily recognizable in the world. Through this strength, the company presents itself as a decent and family-oriented business suitable for all customers. This internal factor helps manage customers expectations, which tend to be positive relative to the reputation of the Walt Disney brand.
Walt Disney Company is expanding its company by going to new ideas that will keep them on the competitive edge with their competitors. New direct to consumer service where the company will stream Disney based movies and television programs. The Disney brand will be streaming services do to the high demand of video on demand services. In 1954, with油Disneyland, an anthology series hosted by Walt Disney himself, it became the first movie studio to strike out for the wild west of television. Since then, Disneys dominance has only grown.
Walt Disney and Netflix, a media provider based in California and a worlds major player of video streaming services industry. It is a multibillion dollar company with annual earnings of 15.79 billion dollars. It is also a global company with 137.1 million subscribers around the world. It offers TV series, movie series, features films and documentaries which subscribers can view in the internet. In the video streaming industry is a 124 billion dollar industry and it is expected to grow at an annual rate of 19.6 percent (Grandview Research 2019). The Rapid Growth Rate is attributed to extensive usage of online video. Netflix holds a significant portion of the global market segment. Netflix and Walt Disney will be merging and targeting Mexico to become the biggest streaming company in Mexico. The Walt Disney Company positions itself as one of the leading firms in the entertainment, mass media, and amusement park industries. This position is achieved through business strengths that address weaknesses, opportunities and threats (the SWOT factors) in the global market. The Walt Disney Company must possess the strengths to withstand the negative effects of weaknesses and threats in its industry environment.
The .Film Piracy Presentation
Film Piracy PresentationJoedanter
油
An analysis of the pros and cons of film piracy including statistics and facts on the illegal download of films and box office sales.New Technologies & Falling Box Office Figures
New Technologies & Falling Box Office FiguresSouth Sefton College
油
Box office figures have been falling since 2014, with a 6% drop in ticket sales that year. There are several factors contributing to this decline, including an overreliance on franchises and remakes, rising ticket prices, and the availability of new technologies that allow consumers to replicate the cinematic experience at home. As home cinema systems improve and piracy increases, people are finding alternatives to going to the movie theater. However, film studios are exploring new models of financing through crowd-funding websites and developing other revenue streams to compensate for lower box office returns.Revision Basics
Revision BasicsEmma Wilkinson
油
The document discusses several topics related to changes in the film industry including cross media convergence, technological convergence, piracy, film exhibition, budgets and figures, hardware production/distribution/exhibition, distribution examples for Avengers and Submarine, digital technology's role in production/distribution/exhibition, and media ownership. Key points are that cross media convergence increases potential audiences and profits by making content available on multiple platforms, and technological convergence allows wider access to content through combination of technologies in one device.As section b revision booklet
As section b revision bookletvfarrimond
油
The document discusses key aspects of film production, distribution, and marketing from an institutional and audience perspective. It covers:
- The major issues in contemporary media ownership and practice, including the influence of major studios like Disney and Warner Bros.
- The importance of cross-media convergence and synergies in production, distribution, and marketing across different platforms.
- The technologies introduced in recent years that have impacted production, distribution, marketing and audiences, such as streaming services, home cinema, and digital cameras.
- How proliferation of technology and content affects both institutions and audiences.
- The significance of technological convergence for institutions and audiences in accessing content.What significance does the continuing development of the digital media techno...
What significance does the continuing development of the digital media techno...Jess Prentice
油
The continuing development of digital media technology has significant implications for both media institutions and audiences. New technologies allow for improved special effects and production quality, which can impact a film's financial success. Technologies like viral marketing campaigns and social media help institutions better promote their films to targeted audiences. While more traditional promotion can still be effective, emerging distribution platforms like online streaming services and Blu-ray also influence profits by appealing to different audience preferences. Overall, advancing digital technologies enhance film production, marketing, and distribution in ways that benefit both the industry and viewers.Ross Martin E-Marketing Blog Showcase
Ross Martin E-Marketing Blog ShowcaseRossWMartin
油
This document discusses opportunities for film studios to improve their electronic marketing strategies. It notes that while television advertising currently accounts for most film marketing budgets, people are spending more time online. The document advocates for greater investment in e-marketing campaigns, including viral marketing tactics, to help promote a wider variety of films beyond just blockbusters. It provides examples like Paranormal Activity and reviews websites like Rotten Tomatoes to illustrate how effective e-marketing can drive awareness and box office success.Film distribution[1]
Film distribution[1]ecclestona
油
This document discusses concepts related to film distribution and viral marketing. It provides an overview of distribution, explaining that distribution is the process of releasing completed films to audiences. It discusses the concept of vertical integration in Hollywood and how distribution works differently in the independent film sector. The document also covers logistics of distribution, including transporting prints to theaters. Additionally, it examines viral marketing and provides examples of successful viral campaigns, such as for The Dark Knight and Hotmail.com. Teaser campaigns are also discussed.Gwen Goh - Final Year Project
Gwen Goh - Final Year Projectgwenggy
油
The document discusses hype in the movie industry and analyzes the marketing campaign for the 2008 film The Dark Knight. It notes that the campaign cost as much as 50% of the production costs and was one of the most interactive ever created by Hollywood. Through tactics like alternate reality games, viral videos, and events at Comic-Con, the campaign engaged over 2 million people online and in person. Research found that it was critical in generating demand and hype that contributed to the film becoming the highest-grossing opening weekend of all time. The case shows how unconventional marketing that taps emotion and social influence can be effective for a low-involvement product like a movie.Gwen Goh - Final Year Project
Gwen Goh - Final Year Projectgwenggy
油
The document discusses hype in the movie industry and analyzes the marketing campaign for the 2008 film The Dark Knight. It notes that the campaign cost as much as 50% of the production costs and was one of the most interactive ever created by Hollywood. Through tactics like alternate reality games, viral videos, and events at Comic-Con, the campaign engaged over 2 million people online and in person. Research found that it was critical in generating demand and hype that contributed to the film becoming the highest-grossing opening weekend of all time. The case suggests hype is important for movie marketing, especially through unconventional interactive tactics that leverage social influence and emotional fan engagement.Hollywood vs the internet
Hollywood vs the internetsky
油
1) The document discusses the rise of peer-to-peer (P2P) file sharing networks like Napster in the late 1990s/early 2000s, which allowed users to easily share and copy music files.
2) The recording industry saw this as a threat and sued Napster for copyright infringement, eventually shutting it down. However, new decentralized P2P networks like Gnutella emerged.
3) While P2P networks provide benefits to consumers and could be profitable if legal, the major Hollywood studios have resisted embracing digital distribution and instead promote centralized, licensed services to maintain existing business models.Hollywood vs the internet
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1) The document discusses the rise of peer-to-peer (P2P) file sharing networks like Napster in the late 1990s/early 2000s, which allowed users to easily share and copy music files.
2) The recording industry saw this as a threat and sued Napster for copyright infringement, eventually shutting it down. However, new decentralized P2P networks like Gnutella emerged.
3) While P2P networks provide benefits to consumers and could be profitable if legal, Hollywood studios have resisted embracing digital distribution and instead promote centralized, licensed services to maintain existing business models.Hollywood Vs The Internet
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1) The document discusses the rise of peer-to-peer (P2P) file sharing networks like Napster in the late 1990s/early 2000s, which allowed users to easily share and copy music files.
2) The recording industry saw this as a threat and violation of copyright, suing Napster. Though decentralized networks like Gnutella emerged after Napster's shutdown.
3) The document analyzes Hollywood's response to P2P and digital distribution, arguing the movie studios prefer centralized, controlled services that maintain existing business models, despite economic advantages of decentralized models.Recently uploaded (20)
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- 1. How did CAV Warner Home Entertainment Co. cope with DVD piracy in China? BMAN20152 Susannah Jones, Sophie Smith, Dionne Woodward
- 2. THE PROBLEM? 95% in 2005 USD $2.7 billion loss per year
- 3. Why do DVD pirates in China do so well? Low prices Quick release Wide sales network Wide network of movie sources
- 4. What moves did Warner make to combat DVD piracy in China? Flexible pricing strategy Original DVD 120RMB VS. Pirate DVD 50RMB
- 5. FLEXIBLE PRICING STRATEGY... BASIC VCD 10RMB SILVER DVD 20-30RMB GOLD DELUXE VERSION + Bonus features >30RMB
- 7. What moves did Warner make to combat DVD piracy in China? Flexible pricing strategy Reducing time lag
- 8. Similar moves made by Fox entertainment http://articles.latimes.com/2006/nov/14/business/fi-news14
- 9. What moves did Warner make to combat DVD piracy in China? Flexible pricing strategy Reducing time lag Greater convenience
- 11. Microsoft Windows faced similar difficulties in China concerning the distribution of pirated software However, instead of directly targeting the pirates themselves (those that produced and distributed the pirate software), Microsoft decided to focus attention on consumers In 2008, Microsoft introduced Genuine Advantage software to China, which identified pirate copies of Microsoft Windows and Office. After 60 minutes of use, a notification would pop-up in the corner of the screen and a black screen would appear. This would persist until a genuine version of the software was bought. Rather than raising lawsuits, as Microsoft normally would in the West, the company tried to crack down on the problem by moral persuasion of consumers, rather than directly competiting with DVD pirates themselves
- 12. However, a survey conducted on Chinese consumers found that 60% were hostile towards the new strategy. Consumers complained that the problem was more deeprooted in the pricing strategy of Microsoft, and that setting the same prices as the West was unrealistica and unreasonable, considering the economic situation in China.
- 13. THE FUTURE FOR PIRACY IN CHINA? Although DVD piracy is still rapant in China, increasing moves are being made to protect intellectual property rights (IPR). e.g July 2006 100 Day Campaign Against Piracy launched, backed by 10 different government ministries and departments. It not only raised general awareness of the issue, but 58 million illegal publications were also seized during the 3 month campaign Reform of the legal system on IPR protection in China and strengthened cooperation with foreign organisations are also good signs for the future.
- 14. QUESTIONS?
- 15. REFERENCES Kotler, P., Keller, K. and Lu, T.H. (2009) Marketing Management in China, Singapore: Prentice Hall, pp. 106-108. http://english.peopledaily.com.cn/200703/29/eng20070329_362038.html http://www.china.org.cn/english/China/174728.htm http://english.peopledaily.com.cn/200610/25/eng20061025_314817.html http://english.peopledaily.com.cn/200703/20/eng20070320_359247.html http://english.peopledaily.com.cn/200611/27/eng20061127_325640.html http://english.peopledaily.com.cn/200703/29/eng20070329_362038.html http://www.wired.com/epicenter/2008/10/microsoft-peeve/ http://www.china.org.cn/china/national/2008-10/17/content_16630207.htm