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Buyer Persona

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The buyer persona represents multiple influencers and decision-makers within a company who are involved in the purchasing process. While they may not use the product themselves, the buyer persona has a say and influence over purchasing decisions. The buyer persona is a central figure for B2B organizations to understand to help target their products and marketing.

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Buyer Persona: The buyer persona is a central figure in a B2B organization. Often, this person will have a say in the purchasing process. A buyer persona can represent several influencers and decision-makers within a company, who might not even use the product themselves.
Buyer Persona

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Buyer Persona

  • 2. Buyer Persona: The buyer persona is a central figure in a B2B organization. Often, this person will have a say in the purchasing process. A buyer persona can represent several influencers and decision-makers within a company, who might not even use the product themselves.