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Buyer persona template

Carlose Lopez
Carlose Lopez

The buyer persona is a short biography of the typical customer. It comments on the buyers background, daily activities, and how they deal with their current set of problems.

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Buyer Persona Template The buyer persona is a short biography of the typical customer. It comments on the buyers background, daily activities, and how they deal with their current set of problems. Create your buyer personas Name: You can select a name that is easily remembered and also sumarises the I recommend to add a photo that user goal (e.g. carlose the marathon runner) represents this buyer persona Quote: From the customer which identifies the segment Key attributes Age, personal background Hobbies Responsibilities Brief description of this persons work responsibilities Attitude Job Focus Type of Persona Initiator, influencer, decision maker, buyer, user Goals Pain / fears / problems points List of potential pain / fears points that commonly affect this persona. What pressing issues keep this person up at night? Key drivers / motivators What drives this person, What motivates this person to take action? Communication tendency What makes them to respond? Validations What inputs help this person make a decision, Do they value product reviews, Analyst reports? Organisations / events What type of organisations does this person belong to and what events does s/he attend? Online, offline? Social networks they are in Facebook, Twitter, LinkedIn, etc. caenlofe@gmail.com www.twitter.com/carloselopez www.carloselopez.com www.es.linkedin.com/in/carloselopez
Do they publish content online? What publications do they read (online/offline)? What sources does this person turn to for information? What content are they consuming? Why are they consuming that content? Is there any top influencer in their communities (e.g. blogger, journalist, speaker)? Does this person seek advice from colleagues, industry peers or third parties? Are there internal/external influences in the kind of content they choose to consume? Keywords used to search information What specific words or phrases does she use to describe the problems she is facing? Content preferences What are his content preferences throughout the buying cycle? Do they access via online, mobile, tablet? Do they get more of the information during work hours or at home? Do they get the information through word of mouth from their communities? Does advertising play a role? How much content do they consume at different stages of their buying process? Do they need more at the early, mid or later stages of buying? What might prevent this person from selecting your company, product or service? Buying stage Interest, learn, evaluation, justify, purchase What questions is your persona asking at each stage? Key messages and value proposition Most likely to respond to! Template done by Carlose Lopez caenlofe@gmail.com www.twitter.com/carloselopez www.carloselopez.com www.es.linkedin.com/in/carloselopez

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Buyer persona template

  • 1. Buyer Persona Template The buyer persona is a short biography of the typical customer. It comments on the buyers background, daily activities, and how they deal with their current set of problems. Create your buyer personas Name: You can select a name that is easily remembered and also sumarises the I recommend to add a photo that user goal (e.g. carlose the marathon runner) represents this buyer persona Quote: From the customer which identifies the segment Key attributes Age, personal background Hobbies Responsibilities Brief description of this persons work responsibilities Attitude Job Focus Type of Persona Initiator, influencer, decision maker, buyer, user Goals Pain / fears / problems points List of potential pain / fears points that commonly affect this persona. What pressing issues keep this person up at night? Key drivers / motivators What drives this person, What motivates this person to take action? Communication tendency What makes them to respond? Validations What inputs help this person make a decision, Do they value product reviews, Analyst reports? Organisations / events What type of organisations does this person belong to and what events does s/he attend? Online, offline? Social networks they are in Facebook, Twitter, LinkedIn, etc. caenlofe@gmail.com www.twitter.com/carloselopez www.carloselopez.com www.es.linkedin.com/in/carloselopez
  • 2. Do they publish content online? What publications do they read (online/offline)? What sources does this person turn to for information? What content are they consuming? Why are they consuming that content? Is there any top influencer in their communities (e.g. blogger, journalist, speaker)? Does this person seek advice from colleagues, industry peers or third parties? Are there internal/external influences in the kind of content they choose to consume? Keywords used to search information What specific words or phrases does she use to describe the problems she is facing? Content preferences What are his content preferences throughout the buying cycle? Do they access via online, mobile, tablet? Do they get more of the information during work hours or at home? Do they get the information through word of mouth from their communities? Does advertising play a role? How much content do they consume at different stages of their buying process? Do they need more at the early, mid or later stages of buying? What might prevent this person from selecting your company, product or service? Buying stage Interest, learn, evaluation, justify, purchase What questions is your persona asking at each stage? Key messages and value proposition Most likely to respond to! Template done by Carlose Lopez caenlofe@gmail.com www.twitter.com/carloselopez www.carloselopez.com www.es.linkedin.com/in/carloselopez